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Stories & Insights

The Biggest AI Secret in Leadership C-Suite Executives Don’t Want You To Know

3/5/2026

 
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​If you’ve been online for more than a minute, your feed is probably flooded with pro-AI articles and tips about getting the most out of this absolutely perfect, never-fails, product that can solve world hunger, vibe code the perfect social media platform, and do your job so you don’t have to. I know. AI is truly a wonder to behold at all times. Everyone should use it. Constantly. For everything.

But there is one thing that the one percent still doesn’t want you to know. They’re hiding it from you Neo. It’s this one secret that has kept them wealthy and in places of power for years.
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That’s right; I’m talking about potatoes. Yes, the humble potato. Everyone at the top knows that it is the ultimate secret to success. And it’s about time we started giving the humble potato the credit it deserves.

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    About the Author

    Jennifer is a storyteller who connects big ideas with audiences.  She specializes in public relations, brand development, and creative services for startups, theme parks, musicians, authors, nonprofits, and more. 

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The Generative AI Skeptic

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​I do not use generative AI, nor do I generally endorse its use for writing and creation in public relations, the music industry, or art. I composed The Jacobson Governing Principles for Ethical Uses of AI, to deepen our understanding as technology evolves.
Governing Principles for Ethical Uses of AI

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Land Acknowledgement

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​​Acknowledgement to the southern Lushootseed-speaking Coast Salish Indigenous Peoples whose land I live and work on.

This land also includes the traditional land and waterways of the first people of Seattle, the Duwamish People of past and present. It is with honor and gratitude to the land itself, the plants, animals, and the Duwamish Tribe that I practice my work.

This land is also on and adjacent to the traditional homelands and waterways of the Puyallup Tribe. The Puyallup people have lived on and stewarded these lands since the beginning of time and continue to do so today. I recognize that this land acknowledgement is one small step toward true allyship, and I commit to uplifting the voices, experiences, and histories of the Indigenous people of this land and beyond.
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To learn more about the Puyallup Tribal Language program, visit:
https://www.puyalluptriballanguage.org

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​It is my hope that we all deepen our understanding, awareness, and relationship to where we live in the world, and that we, individually and as a group, do our part to heal the wounds caused by genocide, enslavement, displacement, and other such atrocities, many of which have been intentionally carried forward into our present day and built into modern systems of power.

​Here is a list of books that might help you on your way to decolonizing the mind.


My thoughts are my own, and not necessarily those of my clients or those I work with.
​May your thoughts ​also be your own.

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​Copyright 2026 Jennifer Jacobson
Jacobson Communication, The Feral PR Consultant
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