Health Technology

HEALTH TECHNOLOGY

How We Work With Health Technology Companies

Jacobson Communication excels at supporting the strategic marketing initiatives and PR needs of health technology companies. We work with clients in both a long-term capacity and on project-based initiatives. Click here to contact us about working with your health technology company.

We Help Health Technology Companies:

• Communicate Real-World Value. One of the most exciting moments for any health tech company is making the transition from concept to market-ready solution. Jacobson Communication helps health tech companies brand their products and services beyond the medical community, in meaningful and memorable ways that resonate with the right market segments, communities, reporters, investors, and those who need it most. We’re passionate about the future of medical technology, and companies innovating in ways that will make people’s lives healthier, happier, and more productive.

• Navigate The World of Reporters. Managing healthy relationships with leading industry reporters is an essential part of any health tech company's communications strategy. Jacobson Communication helps health tech companies stand out in the press as well as manage the day-to-day logistics of staying in contact with the right reporters who can communicate directly with your target audience.

• Create Powerful Communications. While inventors and innovators are smart and passionate about the products they create, they sometimes need help turning a slide deck from a practical presentation of facts into a compelling narrative that will drive action. Jacobson Communication helps health tech companies find, hone, and communicate that “something extra” that drives empathy and action.

Services for Health Technology Companies:

Case Studies

Case studies are an essential communications piece for health tech companies to showcase their value in the real world. They can be the deciding factor in converting new users, and attracting potential vendors or business partners.

Jacobson Communication helps health technology create powerful case studies that support compelling narratives and calls to action. Here are some of the ways we help health tech companies create case studies:

• Crafting the right questions. Good case studies present persuasive data explained in a genuine way. Jacobson Communication helps health tech companies decide how to ask relevant questions. We’ll work with you to build high-impact, easy-to-answer questions that your case study subjects will find relatable.

• Turning raw answers into compelling stories. Raw answers sometimes need a little finesse. Jacobson Communication works to capture the essence of your case study answers and compose them in a way that is most likely to drive reader understanding, empathy, and action.

• Design. How you tell your story is as important as its content. Jacobson Communication can help you identify and create the look and feel your case study needs to draw your audience into its narrative.

About Us Messaging

The “About Us” paragraph is possibly one of the most important communication pieces for any health tech company. It is the first thing people see in web search results, the last thing they see in your email signature, and the public-facing element that supports every press release and announcement your organization distributes. Yet it is often neglected—thrown together from legacy messaging, and adjusted haphazardly without strategic thought as to its impact and significance.

Jacobson Communication helps health tech companies create clear, high-impact boilerplate paragraphs that define your organization and highlight the ways in which readers can take further action to engage.

Public Relations Work & Marketing Messaging

From flyers to banners and beyond, Jacobson Communication can help your company tell its story and get noticed with meaningful, well-crafted public relations initiatives.

Industry Study Positioning

If your company has significant insight or information about an industry, it may be time to consider publishing an industry study. Jacobson Communication can help you decide what kind of study to publish, as well as help you craft the messaging to elicit action from your target audience.

Thought Leadership & Contributed Articles

Does your health technology company’s leadership team want to establish expertise in a specific industry? Jacobson Communication can help craft compelling articles for placement in strategic publications. Jacobson Communication also specializes in creating company-supporting articles aimed at the general public.

Video Scripts

Jacobson Communication’s team is deeply skilled in the art of crafting high-impact video scripts for ads, about us videos, video case studies, demo videos, and more.

Email Communication Planning

From subject lines to communications calendars, Jacobson Communication can help your company craft narratives and campaigns that compel your network to action.

Website Copy

Your website is often the first impression people have of your organization. It must communicate what your company is, what it does, why it’s relevant, and how people can engage. Jacobson Communication can help your company create compelling, engaging website copy that drives your company’s initiatives.

Product Packaging

Jacobson Communication specializes in the art of helping companies create eye-catching, high-impact messaging for product packaging.

Investor Pitch-Crafting and Slide Deck

Pitching to investors is perhaps the most important activity of any organization looking for funding. Jacobson Communication can help you craft compelling pitches and slide decks that clearly communicate why your company is worthy of investor dollars.

App Store Descriptions

App store descriptions can be the difference between someone downloading your company’s app or moving on to your competition. Jacobson Communication can help your company craft clear, compelling messaging for your app.

Speech & Panel Discussion Guides

Are events a significant part of your health technology company’s outreach and engagement strategy? Jacobson Communication can help your executive speakers craft high-impact speeches. We can also create compelling questions to engage panelists and prompt memorable crowd conversation.

To contact us, click here.

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