Overview

Nakamichi, one of the oldest and most trusted consumer electronics brands, wanted to reintroduce their brand to the U.S. market in time for the holiday shopping season, with only a short runway of time to create the campaign and alert the media.

Process

Jacobson Communication created press-facing messaging and materials to support the launch of specific consumer electronics products to be sold at major U.S. retailers. Reached thousands of leading gadget, tech, and shopping reporters with Nakamichi's story and made significant introductions for the brand.

Project Results

1. •Thousands of U.S. media introductions
   

2. •Created successful U.S. messaging

Placements

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