How We Work With Tech Startups

Jacobson Communication excels at supporting the strategic marketing initiatives and PR needs of tech startups. We work with clients in both a long-term capacity and on project-based initiatives. Click here to contact us about working with your tech startup.

We Help Tech Startups:

• Resonate With Decision-Makers. Jacobson Communication helps tech startups influence people who will have the greatest impact on their success: investors, consumers, and the press. While founders and tech-savvy engineers are experts at explaining how their products work, it takes a special kind of passion to communicate why anyone should care about a new algorithm, service, or app. Jacobson Communication is fueled by that passion. We help develop startup-centric communications strategies that define why your product or service is important, so decision-makers understand the benefit and take action that drives your business forward.

• Stand Out From The Crowd. Silicon Valley is the most competitive, rapidly-evolving business ecosystem in the world. Jacobson Communication helps tech startups establish their marketplace position and stand out from the crowd.

• Navigate The Press. Reaching reporters is about more than getting a moment of their time to pitch your story; it’s about building meaningful connections and providing them with quality content to support their stories. Jacobson Communication knows what it takes to get you not only in front of reporters, but at the right time, with the right story.

Services for Tech Startups:

About Us Messaging

The “About Us” paragraph is possibly one of the most important communication pieces for any tech startup. It is the first thing people see in web search results, the last thing they see in your email signature, and the public-facing element that supports every press release and announcement your organization distributes. Yet it is often neglected—thrown together from legacy messaging, and adjusted haphazardly without strategic thought as to its impact and significance.

Jacobson Communication helps consumer electronics companies create clear, high-impact “about us” paragraphs that define your organization and engage your audience.

Public Relations Work & Marketing Messaging

From flyers to banners and beyond, Jacobson Communication can help your tech startup tell its story and get noticed with meaningful, well-crafted public relations initiatives.

Industry Study Positioning

If your company has significant insight or information about an industry, it may be time to consider publishing an industry study. Jacobson Communication can help you decide what kind of study to publish, as well as help you craft the messaging to elicit action from your target audience.

Thought Leadership Articles

Does your company’s leadership team want to establish their professional leadership in a specific industry? Jacobson Communication can help them craft compelling articles for placement in strategic publications. Jacobson Communication also specializes in creating company supporting, consumer-facing articles aimed at the general public.

Video Scripts

Jacobson Communication’s team is expert at crafting high-impact video scripts for ads, “about us” videos, video case studies, demo videos, and more.

Email Communication Planning

From subject lines to communications calendars, Jacobson Communication can help your company craft narratives and campaigns that compel your network to action.

Website Copy

Your website is often the first impression people have of your organization. It must communicate what your company is, what it does, why it’s relevant, and how people can engage. Jacobson Communication can help your company create compelling, engaging website copy that drives your company’s initiatives.

Product Packaging

Jacobson Communication specializes in the art of helping company create eye-catching, high-impact messaging for product packaging.

Investor Pitch-Crafting and Slide Deck

Pitching to investors is perhaps the most important activity of any organization looking for funding. Jacobson Communication can help you craft compelling pitches and slide decks that clearly communicate why your company is worthy of investor dollars.

App Store Descriptions

App store descriptions can be the difference between someone downloading your company’s app or moving on to your competition. Jacobson Communication can help your company craft clear, compelling messaging for your app.

Speeches & Panel Discussion Guides

Are events a significant part of your tech startup’s outreach and engagement strategy? Jacobson Communication can help your executive speakers craft high-impact speeches. We can also create compelling questions to engage panelists and prompt memorable crowd conversation.

To contact us, click here.


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“Jennifer is a pitch master and true PR professional. She goes above and beyond to meet the needs of her clients while finding the best stories for the press.”
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