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Interview with an Elusive Human Graphics Designer By Jennifer L. Jacobson and Amanda Foster-Best  Face it; your brand’s reliance on generative AI graphics is making you look bad, and that’s not just me, a marketing executive of 25+ years, who thinks it. Your customers notice it too, and not in a good way. Visually, AI is everywhere, as bog standard as the “follow us on Facebook” icon was in 2011. From your local food truck who wanted a quick eye-catching vinyl wrap with “almost” Disney-like characters, to every small business who just hired their teenage nephew to run their social media page, you can’t escape the slop! The late revolutionary's words ring true now, more than ever: I don’t want that much organization in my life! We need more fruitcakes in this world! We need people that care! I’m mad as hell and I don’t want to take it anymore!” Real marketers and creatives with real experience are being told to step back and be wowed by what middle management can “create” without having ever attended one art school lecture.
And believe me, I get it; creating unified brand visuals that work across social media, your website, printed materials, YouTube, TV advertisements, and more can be overwhelming for anyone. But you don’t have to struggle alone. You can find and hire a graphics designer, often a local one, and get your brand’s visual house in order while supporting the creative economy and looking fabulous. You’ve tried and failed to get generative AI slop to work for you. The good news is, there’s time to do the right thing and get your shit together. I talked with graphics designer Amanda Foster-Best, about what makes a good powerful visual brand, why it matters so much, and more. |
Jacobson Communication is a one-woman PR firm that delivers game-changing public relations and brand development to extraordinary clients with a story to share.
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Land AcknowledgementAcknowledgement to the southern Lushootseed-speaking Coast Salish Indigenous Peoples whose land I live and work on.
This land also includes the traditional land and waterways of the first people of Seattle, the Duwamish People of past and present. It is with honor and gratitude to the land itself, the plants, animals, and the Duwamish Tribe that I practice my work. This land is also on and adjacent to the traditional homelands and waterways of the Puyallup Tribe. The Puyallup people have lived on and stewarded these lands since the beginning of time and continue to do so today. I recognize that this land acknowledgement is one small step toward true allyship, and I commit to uplifting the voices, experiences, and histories of the Indigenous people of this land and beyond. To learn more about the Puyallup Tribal Language program, visit: https://www.puyalluptriballanguage.org It is my hope that we all deepen our understanding, awareness, and relationship to where we live in the world, and that we, individually and as a group, do our part to heal the wounds caused by genocide, enslavement, displacement, and other such atrocities, many of which have been intentionally carried forward into our present day and built into modern systems of power. Here is a list of books that might help you on your way to decolonizing the mind.
My thoughts are my own, and not necessarily those of my clients or those I work with. May your thoughts also be your own. Ready to Tell Your Story? Let's Talk!Have a cookie. Click below.
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