Media, Messaging, and Results
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"It's a true joy to work with Jennifer. Her generosity and talent has made a real difference for our organization.” Jesse Phelps, Lakota People's Law Project
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8 million
Monthly web visits Since 1977, bridging the gap between “the street and the elite.” Both print and online, for the songwriter, producer, studio manager, home recordist, agent, attorney, publicist, label executive and the musician who’s looking for the informational edge that informational edge. 
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2.39 million
Monthly web visits American Songwriter is a bimonthly magazine and online publication covering songwriting. Established in 1984, it features interviews, songwriting tips, news, reviews, and lyric contest. Owned and operated by Nashville-based Savage Ventures. 
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50M App Users
The nation’s leading local news app, featuring thousands of trusted publishing partners and independent contributors. Started in Mountain View, California in 2015, founded by computer scientist and former Yahoo executive, Dr. Jeff Zheng. Today, we have offices in Mountain View (HQ), Seattle, and New York, as well as support teams in Shanghai and Beijing. 
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Santa’s Village had become a ghost town, closed for nearly two decades. Rides had been auctioned off, much of its electrical equipment was stolen and bark beetle-infested trees — destined for an incinerator — had once taken up residence in its parking lot.
But after an extensive cleanup progress, the park, built in 1955 in Skyforest near Lake Arrowhead, was ready again for a close-up. A grand reopening was set for early December 2016. Read the full article. |
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Hyper-Local MarketingWorked with Jamie to develop personal story and voice. Created a series of successful social media ads and ideas, backed with promotions and flyers, that helped the new studio space serve hundreds of artists in the first year.
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Revenue Chanel DevelopmentJennifer helps Jamie develop ideas for new classes, events, and ways to ensure financial success through community connection and industry visibility.
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"Jennifer was very insightful and resourceful especially working with an organization with little means for paid advertising and communications. She brought new ideas and expertise to grassroots communications strategies and helped the organization get the media coverage it needed during its 50th Year Anniversary. I will continue to keep in contact and seek her out in future endeavors."
Donny Wileto, Seattle Counseling Services Long-term band advisement, event communications |
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"Jennifer Jacobson is a powerhouse PR firm that quadrupled our press mentions each quarter. She is able to cultivate publications and get premium placement everywhere from high volume tech blogs to television programs like The View. In addition to PR, she also contributes valuable insights in areas such as licensing IP, branding, and strategic partnerships. Highly recommended."
Vincent Kovar long-term, multi-year engagement, brand advisement and development, public relations direction |
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Overview
Directed PR for Worldreader; a global nonprofit dedicated to providing free digital libraries with quality content to people in the developing world. Created promotional campaigns around new operating system launch, as well as our work with The Clinton Global Initiative, Chelsea Clinton's new book for children, and novelist Paulo Coelho. Key stories include AdWeek, PBS Frontline, Voice of America, and more. |
Key Accomplishments:
• 650+ Stories in the media • Over 1 Billion impressions • Key promotional campaigns for new OS, CGI, and Paulo Coelho |
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Overview
Heath-tech startup, LabDoor is an online service that grades the safety of dietary supplements. LabDoor helps people get the facts about the purity and efficacy of multivitamins, fish oil, probiotics, vitamin D, protein supplements, and more. Jacobson Communication helped LabDoor transition from traditional startup-style-PR, to mainstream, trending-topic PR. Today, LabDoor is seen as an industry thought leader with significant media placements and authoritative high-level press interviews about trending topics. |
Key Results
• Secured 400+ stories & major Placements • Built New Reporter Relationships • Advocated for Creative Content |
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Happy Hollow Park and Zoo is a thriving amusement park and AZA accredited zoo in San Jose California. The facility is owned and run by the city of San Jose, and the Happy Hollow Foundation is the nonprofit that supports it.
As a lifelong amusement park enthusiast I served on the foundation’s Board of Directors and offered my enthusiasm, communications skills, and time, helping the foundation grow and support the park. |
Key Accomplishments:
• Helped with strategic communications planning • Drove community engagement and interest • Developed infrastructure and strategy around donor outreach strategy |
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Served on the Board of Directors for the Umunhum Conservancy, a San Jose nonprofit, dedicated to preserving the history of the historic radar station from the Cold War. The tower is the last remaining structure from a defensive Air Force station that protected what was to become Silicon Valley, with one of the world’s most powerful computers and a dedicated team and community living atop Mt. Umunhum in the clouds. Today, the tower remains as part of a public exhibit and park atop the mountain, sharing the history of the mountain, the tower, and the city.
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Key Accomplishments:
• Drove press attention that helped Tower earn U.S. Historic Status • Raised significant public attention via press outreach • Created highly compelling visual print materials for public events |
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Worked with Wolfe Video, Sweet Travel, and One Good Love to raise money for the nonprofit, Freedom to Marry, an organization working toward marriage equality in the U.S.
Freedom to Marry is now the subject of an award-winning documentary. |
Key Accomplishments:
• High-level planning and crowdfunding campaign creation • Wrote all customer-facing campaign communications • Produced promotional donation “ask” video featuring Wolfe Video’s founder |
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"Jennifer's efforts resulted in tremendous increase on website traffic and customer acquisition, as from analytics perspective this was the metric I was closely watching. Her campaigns were always executed with high level of thought and excellence."
Tanya Silva |
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"Jennifer is a communications professional who positions clients in the best possible light. Her insights are essential to not only creating communications initiatives, but keeping them on course. She cuts through to the heart of the matter to drive the best possible results and I will gladly work with her again."
Mark Weinstein |
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"Jennifer Jacobson has can-do attitude, is very professional and creative. She listens, finds solutions, and is a great team player. I was lucky to work with her and would like to see us as a team once again."
Shasha Mirjana "Jennifer is a determined and capable P.R. veteran who grasps the companies key business story and energetically works to get it high visibility." Bow Rodgers "For the startup that my husband and I founded, Jennifer was the Business Development Co-Founder we never had. Her enthusiasm and energy matched ours. While her work directly helped us explain what we did to investors and customers, she was actively looking for ways we could do better on all fronts - Jennifer even introduced us to a consumer segment we hadn't thought of. My husband and I had a unique reason for creating our startup and Jennifer understood that. She listened to our story very deeply, and used our passion to craft a powerful publication piece. When we first got in touch with Jennifer, it was just two weeks away from our startup's pitch at Plug and Play's EXPO. Jennifer conducted an interview with us, wrote a brilliant piece, and got us featured on StartupBeat." Julia Carolina |
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Jacobson Communication specializes in delivering game-changing PR and earned media for extraordinary clients with a story to share.
I work with nonprofits, outdoor brands, tech companies, entertainment brands, startups, theme parks, musicians, authors, nonprofits, special causes and more. From at-scale media relations, and brand engagement, to positive social change, you'll be surprised what better communications can do for you. The Generative AI Skeptic
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Land AcknowledgementAcknowledgement to the southern Lushootseed-speaking Coast Salish Indigenous Peoples whose land I live and work on.
This land also includes the traditional land and waterways of the first people of Seattle, the Duwamish People of past and present. It is with honor and gratitude to the land itself, the plants, animals, and the Duwamish Tribe that I practice my work. This land is also on and adjacent to the traditional homelands and waterways of the Puyallup Tribe. The Puyallup people have lived on and stewarded these lands since the beginning of time and continue to do so today. I recognize that this land acknowledgement is one small step toward true allyship, and I commit to uplifting the voices, experiences, and histories of the Indigenous people of this land and beyond. To learn more about the Puyallup Tribal Language program, visit: https://www.puyalluptriballanguage.org Personal StatementIt is my hope that we all deepen our understanding, awareness, and relationship to where we live in the world, and that we, individually and as a group, do our part to heal the wounds caused by genocide, enslavement, displacement, and other such atrocities, many of which have been intentionally carried forward into our present day and built into modern systems of power. Here is a list of books that might help you on your way to decolonizing the mind.
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Copyright 2026 Jacobson Communication
Jennifer Jacobson AKA The Feral PR Consultant Please know that my thoughts are my own, and not necessarily those of my clients or those I work or have worked with. May your thoughts also be your own. Stay feral! |
