RESULTS
THAT SPARK ACTION
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"It's a true joy to work with Jennifer. Her generosity and talent has made a real difference for our organization.” |
RESULTS
Highlights
Work. Methodology. Press Pickups.
Whether a client project is six weeks or six years, Jennifer gets results by building powerful media strategies that blend with a client's brand and ambition. She helps clients align themselves with popular news trends and ideas to maximize their impact and help them get the most value for their budget.
BILLIONS REACHED |
25+ YEARS OF EXPERIENCE |
PROVEN METHODS |
Advocating for Indigenous Justice
Overview
Jennifer provided at-scale media outreach, communications strategy, and advisement to help raise awareness of stories and causes serving Native communities and causes. Introduced and co-developed new and engaging program to raise public funds for tribes whose land is occupied by National Parks.
Jennifer provided at-scale media outreach, communications strategy, and advisement to help raise awareness of stories and causes serving Native communities and causes. Introduced and co-developed new and engaging program to raise public funds for tribes whose land is occupied by National Parks.
Key Activities & Accomplishments:
• Worked with team for years, offering strategic comms advisement and navigation across complex, dynamic, political and public media landscapes
• Offered at-scale media outreach that earned hundreds of media placements in leading publications
• Developed complicated concepts and multi-thread stories and condensing them into headline-friendly, engaging content designed to draw in readers and compel them to learn more and take action
• Introduced and co-developed of first-of-its-kind public donations program to raise funds for tribes whose land is occupied by National parks, which was widely publicized in the press.
• Worked with team for years, offering strategic comms advisement and navigation across complex, dynamic, political and public media landscapes
• Offered at-scale media outreach that earned hundreds of media placements in leading publications
• Developed complicated concepts and multi-thread stories and condensing them into headline-friendly, engaging content designed to draw in readers and compel them to learn more and take action
• Introduced and co-developed of first-of-its-kind public donations program to raise funds for tribes whose land is occupied by National parks, which was widely publicized in the press.
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Temple of the Trees Recording Studio
Seattle's Most Unique Recording Studio
“It’s a pleasure to work with Jennifer. She knows what makes a good story and what makes it stick.”
Joe Reineke, Owner Temple of the Trees and Orbit Audio
Joe Reineke, Owner Temple of the Trees and Orbit Audio
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Overview
"Spooky season" was in full-swing when Jennifer started working with Temple of the Trees, the bespoke brainchild recording studio from Joe and Karyn Reineke, owners of Seattle's Orbit Audio and founders of the hypno-goth band Society of the Silver Cross. In the weeks leading up to Halloween, Jennifer co-created and sent two PR pitch stories to potentially interested publications; one story about haunted and spooky recording studios of today and yester-year, and one in-depth story about Joe and Karyn's personal history and their new studio.
Temple of the Trees was featured in three major publications with a combined audience of over 60 million, and the pitch email was received by some of the most respected publications in the music industry.
"Spooky season" was in full-swing when Jennifer started working with Temple of the Trees, the bespoke brainchild recording studio from Joe and Karyn Reineke, owners of Seattle's Orbit Audio and founders of the hypno-goth band Society of the Silver Cross. In the weeks leading up to Halloween, Jennifer co-created and sent two PR pitch stories to potentially interested publications; one story about haunted and spooky recording studios of today and yester-year, and one in-depth story about Joe and Karyn's personal history and their new studio.
Temple of the Trees was featured in three major publications with a combined audience of over 60 million, and the pitch email was received by some of the most respected publications in the music industry.
Key Activities & Accomplishments:
• Reached 63+ Million Audience with 4 Major press pickups in hyper-focused 6-week campaign.
• Positive email replies from Today, AFP, Axios, The Huffington Post, and more.
• Significant multiple pitch open rates from such publications as: Rolling Stone, Pitchfork, Spin, Vibe, Billboard, Variety, The Seattle Times, The New York Times, The Atlantic, USA Today, PBS Newshour, CNN, NPR, Wired, and more.
• High open rate for pitch emails (53% for national & 63% for local press).
• Reached 63+ Million Audience with 4 Major press pickups in hyper-focused 6-week campaign.
• Positive email replies from Today, AFP, Axios, The Huffington Post, and more.
• Significant multiple pitch open rates from such publications as: Rolling Stone, Pitchfork, Spin, Vibe, Billboard, Variety, The Seattle Times, The New York Times, The Atlantic, USA Today, PBS Newshour, CNN, NPR, Wired, and more.
• High open rate for pitch emails (53% for national & 63% for local press).
Temple of the Trees Press Highlights
8 million
Monthly web visits Since 1977, bridging the gap between “the street and the elite.” Both print and online, for the songwriter, producer, studio manager, home recordist, agent, attorney, publicist, label executive and the musician who’s looking for the informational edge that informational edge. 
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2.39 million
Monthly web visits American Songwriter is a bimonthly magazine and online publication covering songwriting. Established in 1984, it features interviews, songwriting tips, news, reviews, and lyric contest. Owned and operated by Nashville-based Savage Ventures. 
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50M App Users
The nation’s leading local news app, featuring thousands of trusted publishing partners and independent contributors. Started in Mountain View, California in 2015, founded by computer scientist and former Yahoo executive, Dr. Jeff Zheng. Today, we have offices in Mountain View (HQ), Seattle, and New York, as well as support teams in Shanghai and Beijing. 
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SkyPark at Santa's Village
Historic SoCal Theme Park Where Fantasy and Adventure Come to Play
"Jennifer’s work was instrumental in taking our independent theme park to the next level with record-breaking attendance and significant press attention. Her enthusiasm and understanding of park promotion got our stories into markets that were previously unavailable."
Brad Lofland, General Manager
Brad Lofland, General Manager
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Overview
SkyPark at Santa's Village is the beloved pre-Disney Southern California theme park with an amazing history. Santa's Village was the first franchised theme park in the country. Jennifer grew up down the street from one of these parks and jumped at the chance to work with one of the remaining parks in the San Bernadino Mountains. Jennifer serves as SPSV's Director of PR. She pairs seasonal stories with national trends, drafts all pitches press, and offers ongoing communications advisory. Santa's Village holds a special place in Jennifer's heart and history. Read about Jennifer's personal connection to her hometowns' Santa's Village here.
SkyPark at Santa's Village is the beloved pre-Disney Southern California theme park with an amazing history. Santa's Village was the first franchised theme park in the country. Jennifer grew up down the street from one of these parks and jumped at the chance to work with one of the remaining parks in the San Bernadino Mountains. Jennifer serves as SPSV's Director of PR. She pairs seasonal stories with national trends, drafts all pitches press, and offers ongoing communications advisory. Santa's Village holds a special place in Jennifer's heart and history. Read about Jennifer's personal connection to her hometowns' Santa's Village here.
Key Activities & Accomplishments:
• Combined 1 Billion Audience: Via 120+ Stories in the news after first 8 months.
• Media saturation in local markets led to significant ticket sales and sold out days during peak season.
• Creative story topic initiatives led to expanded coverage in many national and niche publications such as FunWorld Magazine, The Weather Channel, MSN, Fodor's Travel, Past Factory, TripSavvy, Road Trippers, and hundreds more.
• Combined 1 Billion Audience: Via 120+ Stories in the news after first 8 months.
• Media saturation in local markets led to significant ticket sales and sold out days during peak season.
• Creative story topic initiatives led to expanded coverage in many national and niche publications such as FunWorld Magazine, The Weather Channel, MSN, Fodor's Travel, Past Factory, TripSavvy, Road Trippers, and hundreds more.
SkyPark at Santa's Village Press Highlights
Santa’s Village had become a ghost town, closed for nearly two decades. Rides had been auctioned off, much of its electrical equipment was stolen and bark beetle-infested trees — destined for an incinerator — had once taken up residence in its parking lot.
But after an extensive cleanup progress, the park, built in 1955 in Skyforest near Lake Arrowhead, was ready again for a close-up. A grand reopening was set for early December 2016. Read the full article. |
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Press Kit CreationCreated visually engaging story-centric Press Kit detailing park history, people, characters, activities, and more.
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Picket Fence Art Studio
Woodinville's Premier Art School and Gallery founded by Jamie Lightfoot
“Jennifer is an essential part of my studio’s growth. She understands where a small creative business like mine is, where it needs to go, and how it will get there. When I transitioned from my small home studio into our retail art Woodinville space, Jennifer helped find and attract new and existing members of the local art community through social media, online and print communications and brand strategy advisement. She had ideas for building out classes, streamlining our efforts, and positioning ourselves to make a greater impact in the art world and the local community. My studio and school went from a few dozen local students to over four hundred students in a matter of months, and we’re still growing. She also helped me hone my story as an artist and position myself for greater visibility.”
Jamie Lightfoot, Owner and Fine Art Painter
Jamie Lightfoot, Owner and Fine Art Painter
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Overview:
Jennifer helps Picket Fence Art Studio attract the right local clients and demand to grow from a backyard art studio into a professional school and gallery in the prominent tourist area of Woodinville's wine country. Jennifer works with Picket Fence owner Jamie Lightfoot, to craft her personal story and business growth plan. Jennifer helped Jamie create compelling marketing materials that quickly drove success for the small business.
Jamie Lightfoot is an American fine artist known for her oil paintings which breathe light into their subjects. Her works explore themes of wildness, connection, and exploration, while offering a fresh look at the familiar. Jamie’s works capture the longing of the soul and the beacon of light that calls us home and into our higher selves.
Jennifer helps Picket Fence Art Studio attract the right local clients and demand to grow from a backyard art studio into a professional school and gallery in the prominent tourist area of Woodinville's wine country. Jennifer works with Picket Fence owner Jamie Lightfoot, to craft her personal story and business growth plan. Jennifer helped Jamie create compelling marketing materials that quickly drove success for the small business.
Jamie Lightfoot is an American fine artist known for her oil paintings which breathe light into their subjects. Her works explore themes of wildness, connection, and exploration, while offering a fresh look at the familiar. Jamie’s works capture the longing of the soul and the beacon of light that calls us home and into our higher selves.
Picket Fence Art Studio Press & Work Highlights
425 Business Feature |
Studio 13, Fox 13 Video Segment |
Jennifer created a seasonal hyper-local story about Picket Fence's goal of becoming the art hub of the Pacific Northwest. Story saw significant traction and was featured in 425 Business and picked up on NewsBreak. In addition, Fox 13 came to the studio and did a full video segment for Studio 13, which will air in January 2024.
Hyper-Local MarketingWorked with Jamie to develop personal story and voice. Created a series of successful social media ads and ideas, backed with promotions and flyers, that helped the new studio space serve hundreds of artists in the first year.
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Revenue Chanel DevelopmentJennifer helps Jamie develop ideas for new classes, events, and ways to ensure financial success through community connection and industry visibility.
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Spreading Joy and Positivity Through Crafting
Overview
Jennifer worked with Mx. Domestic on a variety of custom stories that were widley picked up by media, promoting their brand as well as acceptance, equality, and equity for the LGBTQIA+ community.
Mx. Domestic (formerly known as Mister Domestic) is a crafting powerhouse on a mission; to build an inclusive community who spreads love and joy through crafting. Mathew is a fabric & pattern designer, an instructor, owner of SEW U, and a global influencer on TikTok, YouTube, and Instagram!
Jennifer worked with Mx. Domestic on a variety of custom stories that were widley picked up by media, promoting their brand as well as acceptance, equality, and equity for the LGBTQIA+ community.
Mx. Domestic (formerly known as Mister Domestic) is a crafting powerhouse on a mission; to build an inclusive community who spreads love and joy through crafting. Mathew is a fabric & pattern designer, an instructor, owner of SEW U, and a global influencer on TikTok, YouTube, and Instagram!
Key Activities & Accomplishments:
• PR Outreach strategy: Story planning and strategy mapping
• Strategic PR outreach to key reporters, publications, and media outlets
• PR Outreach strategy: Story planning and strategy mapping
• Strategic PR outreach to key reporters, publications, and media outlets
Mx. Domestic Press Highlights
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Seattle-Based Real-Time Real Estate Startup
Overview
Directed Public Relations and lead messaging makeover for Nexme; a real-time-tour real estate company that streamlines the often complicated process of buying and selling a home in the Seattle and Boston market.
Directed Public Relations and lead messaging makeover for Nexme; a real-time-tour real estate company that streamlines the often complicated process of buying and selling a home in the Seattle and Boston market.
Key Accomplishments:
• Lead and rebuilt successful PR & communication campaigns throughout (and despite) the worst pandemic in 100 years, and a highly competitive national election
• PR stories reached millions of readers and viewers in key markets
• Re-tooled messaging to highlight customer-centric needs
• Worked with Co-Founders to create personal & compelling "about stories" for press
• Lead and rebuilt successful PR & communication campaigns throughout (and despite) the worst pandemic in 100 years, and a highly competitive national election
• PR stories reached millions of readers and viewers in key markets
• Re-tooled messaging to highlight customer-centric needs
• Worked with Co-Founders to create personal & compelling "about stories" for press
Nexme Press Highlights
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Seattle-Based Community Art Program for Kids In Need
Overview:
Founder, teacher, and promoter of Nimbus Haus; a volunteer art program for youth in the Seattle area. Nimbus Haus connects local communities with kids in need through the medium of art. Nimbus Haus is founded on the belief that every child has the potential to be a great artist and especially advocates for LGBTQ+ and youth in foster care.
Founder, teacher, and promoter of Nimbus Haus; a volunteer art program for youth in the Seattle area. Nimbus Haus connects local communities with kids in need through the medium of art. Nimbus Haus is founded on the belief that every child has the potential to be a great artist and especially advocates for LGBTQ+ and youth in foster care.
Key Accomplishments:
• Conceptualized Nimbus Haus program and partnered with community organizations to engage kids in need with art program
• Created multi-faceted art curriculum and lesson plans centered on youth interests
• Produced and promoted art-at-home content to media outlets during pandemic lockdown so kids and caretakers could do art together remotely
• Conceptualized Nimbus Haus program and partnered with community organizations to engage kids in need with art program
• Created multi-faceted art curriculum and lesson plans centered on youth interests
• Produced and promoted art-at-home content to media outlets during pandemic lockdown so kids and caretakers could do art together remotely
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Firefighter-Founded Company Making Devices That Save Lives
Overview
Directed nationwide and local PR for LifeDoor, a Pacific Northwest company dedicated to saving lives in the event of a fire. LifeDoor manufacturers and sells door-closing devices that close a person's bedroom door in the event of a fire, buying that person time to escape or be rescued.
Directed nationwide and local PR for LifeDoor, a Pacific Northwest company dedicated to saving lives in the event of a fire. LifeDoor manufacturers and sells door-closing devices that close a person's bedroom door in the event of a fire, buying that person time to escape or be rescued.
Key Accomplishments
• Forbes, NPR, Seattle PI, Tom's Guide, The Digital Media Zone, and more.
• Campaign produced over a dozen top stories during our short engagement
• Reached 154 Million+ Potential Audience
• Forbes, NPR, Seattle PI, Tom's Guide, The Digital Media Zone, and more.
• Campaign produced over a dozen top stories during our short engagement
• Reached 154 Million+ Potential Audience
LifeDoor Press Highlights
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Nonprofit LGBTQIA+ Counseling Service
"Jennifer was very insightful and resourceful especially working with an organization with little means for paid advertising and communications. She brought new ideas and expertise to grassroots communications strategies and helped the organization get the media coverage it needed during its 50th Year Anniversary. I will continue to keep in contact and seek her out in future endeavors."
Donny Wileto, Seattle Counseling Services
Donny Wileto, Seattle Counseling Services
Overview
Seattle Counseling Service is the oldest LGBTQ+ focused community mental health agency in the world. For their 50th anniversary year, Jacobson Communication volunteered, consulted, and advised on several strategic communications projects.
Seattle Counseling Service is the oldest LGBTQ+ focused community mental health agency in the world. For their 50th anniversary year, Jacobson Communication volunteered, consulted, and advised on several strategic communications projects.
Key Accomplishments
• Developed key messaging to communicate anti-stigma initiative promoting mental health
• Worked to create high-level high-impact communications narratives around key campaigns
• Drafted and developed key segments of a “walk through the decades” history for the end of year fundraising celebration gala
• Developed key messaging to communicate anti-stigma initiative promoting mental health
• Worked to create high-level high-impact communications narratives around key campaigns
• Drafted and developed key segments of a “walk through the decades” history for the end of year fundraising celebration gala
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"Jennifer Jacobson is a powerhouse PR firm that quadrupled our press mentions each quarter. She is able to cultivate publications and get premium placement everywhere from high volume tech blogs to television programs like The View. In addition to PR, she also contributes valuable insights in areas such as licensing IP, branding, and strategic partnerships. Highly recommended."
Vincent Kovar
Vincent Kovar
Overview
Director of PR for the digital decorating company, AtmosFX. Created and launched campaigns championing holiday home decorating with technology. Earned hundreds of stories including features on The View, in Forbes, Good Housekeeping, and more.
Director of PR for the digital decorating company, AtmosFX. Created and launched campaigns championing holiday home decorating with technology. Earned hundreds of stories including features on The View, in Forbes, Good Housekeeping, and more.
Key Accomplishments
• Tripled Number of Stories in the Press
• 573 Stories in the Media
• Reaching 507 Million+ Potential Audience
• Tripled Number of Stories in the Press
• 573 Stories in the Media
• Reaching 507 Million+ Potential Audience
Press Highlights
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Portable Batteries and Charging Devices
Overview
Responsible for 5 month awareness campaign directing PR for Jackery, a company focused on powering people's mobile devices while on-the-go. Pickups include 208 million impressions, including Scientific American, MacWorld, PCWorld, The Wire Cutter and more.
Responsible for 5 month awareness campaign directing PR for Jackery, a company focused on powering people's mobile devices while on-the-go. Pickups include 208 million impressions, including Scientific American, MacWorld, PCWorld, The Wire Cutter and more.
Key Accomplishments:
• 45+ Notable press stories in 5 month campaign
• 208 Million impressions, plus MSNBC and potential 1.3 billion reach
• Scientific American, PC World, MacWorld, MSN Money, and more
• 45+ Notable press stories in 5 month campaign
• 208 Million impressions, plus MSNBC and potential 1.3 billion reach
• Scientific American, PC World, MacWorld, MSN Money, and more
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Nonprofit Mobile Library for Developing World
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Overview
Directed PR for Worldreader; a global nonprofit dedicated to providing free digital libraries with quality content to people in the developing world. Created promotional campaigns around new operating system launch, as well as our work with The Clinton Global Initiative, Chelsea Clinton's new book for children, and novelist Paulo Coelho. Key stories include AdWeek, PBS Frontline, Voice of America, and more. |
Key Accomplishments:
• 650+ Stories in the media • Over 1 Billion impressions • Key promotional campaigns for new OS, CGI, and Paulo Coelho |
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Health-Tech Startup for Supplement Transparency and Efficacy
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Overview
Heath-tech startup, LabDoor is an online service that grades the safety of dietary supplements. LabDoor helps people get the facts about the purity and efficacy of multivitamins, fish oil, probiotics, vitamin D, protein supplements, and more. Jacobson Communication helped LabDoor transition from traditional startup-style-PR, to mainstream, trending-topic PR. Today, LabDoor is seen as an industry thought leader with significant media placements and authoritative high-level press interviews about trending topics. |
Key Results
• Secured 400+ stories & major Placements • Built New Reporter Relationships • Advocated for Creative Content |
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Happy Hollow Park and Zoo is a thriving amusement park and AZA accredited zoo in San Jose California. The facility is owned and run by the city of San Jose, and the Happy Hollow Foundation is the nonprofit that supports it.
As a lifelong amusement park enthusiast I served on the foundation’s Board of Directors and offered my enthusiasm, communications skills, and time, helping the foundation grow and support the park. |
Key Accomplishments:
• Helped with strategic communications planning • Drove community engagement and interest • Developed infrastructure and strategy around donor outreach strategy |
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Served on the Board of Directors for the Umunhum Conservancy, a San Jose nonprofit, dedicated to preserving the history of the historic radar station from the Cold War. The tower is the last remaining structure from a defensive Air Force station that protected what was to become Silicon Valley, with one of the world’s most powerful computers and a dedicated team and community living atop Mt. Umunhum in the clouds. Today, the tower remains as part of a public exhibit and park atop the mountain, sharing the history of the mountain, the tower, and the city.
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Key Accomplishments:
• Drove press attention that helped Tower earn U.S. Historic Status • Raised significant public attention via press outreach • Created highly compelling visual print materials for public events |
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Worked with Wolfe Video, Sweet Travel, and One Good Love to raise money for the nonprofit, Freedom to Marry, an organization working toward marriage equality in the U.S.
Freedom to Marry is now the subject of an award-winning documentary. |
Key Accomplishments:
• High-level planning and crowdfunding campaign creation • Wrote all customer-facing campaign communications • Produced promotional donation “ask” video featuring Wolfe Video’s founder |
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"Jennifer's efforts resulted in tremendous increase on website traffic and customer acquisition, as from analytics perspective this was the metric I was closely watching. Her campaigns were always executed with high level of thought and excellence."
Tanya Silva |
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"Jennifer is a communications professional who positions clients in the best possible light. Her insights are essential to not only creating communications initiatives, but keeping them on course. She cuts through to the heart of the matter to drive the best possible results and I will gladly work with her again."
Mark Weinstein |
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"Jennifer Jacobson has can-do attitude, is very professional and creative. She listens, finds solutions, and is a great team player. I was lucky to work with her and would like to see us as a team once again."
Shasha Mirjana "Jennifer is a determined and capable P.R. veteran who grasps the companies key business story and energetically works to get it high visibility." Bow Rodgers "For the startup that my husband and I founded, Jennifer was the Business Development Co-Founder we never had. Her enthusiasm and energy matched ours. While her work directly helped us explain what we did to investors and customers, she was actively looking for ways we could do better on all fronts - Jennifer even introduced us to a consumer segment we hadn't thought of. My husband and I had a unique reason for creating our startup and Jennifer understood that. She listened to our story very deeply, and used our passion to craft a powerful publication piece. When we first got in touch with Jennifer, it was just two weeks away from our startup's pitch at Plug and Play's EXPO. Jennifer conducted an interview with us, wrote a brilliant piece, and got us featured on StartupBeat." Julia Carolina |
