RESULTS


"It's a true joy to work with Jennifer. Her generosity and talent  has made a real difference for our organization. Working through the creative and editorial process with her yields top-notch work around sometimes sensitive topics. She's also helps us achieve great results in the national media.”

- Jesse Phelps, Lakota People's Law Project
Take your press release to the next level:
​7 Ways to Make Your Press Release Better
An Historic Theme Park Where Fantasy and Adventure Come to Play
Overview
SkyPark at Santa's Village is the beloved pre-Disney Southern California theme park, and originally the first franchised theme park in the country. Jennifer serves as SPSV's Director of PR and oversees all PR stories, campaigns, and press communications. She pairs seasonal stories with national trends, drafts all pitches press, and offers ongoing communications advisory. Santa's Village holds a special place in Jennifer's heart and history. Read about Jennifer's personal connection to her hometowns' Santa's Village here.
Key Activities & Accomplishments:
• 120+ Stories in the news after first 8 months with a combined audience of over 1 Billion.
​• Media saturation in local markets led to significant ticket sales and sold out days during peak season.
• Creative story topic initiatives led to expanded coverage in many national and niche publications such as FunWorld Magazine, The Weather Channel, MSN,  Fodor's Travel, Past Factory, TripSavvy, Road Trippers, and hundreds  more.

Skypark at Santa's Village Highlights

Press Kit Creation

Created visually engaging story-centric Press Kit detailing park history,  people, characters, activities, and more.
Spreading Joy and Positivity Through Crafting
Overview
Mister Domestic is a crafting powerhouse on a mission; to build an inclusive community that spreads love and joy through crafting. Mathew is a fabric & pattern designer, an instructor, owner of SEW U,  and a global influencer on TikTok, YouTube, and Instagram!
Key Activities & Accomplishments:
​• PR Outreach strategy: Story planning and strategy mapping
​• Strategic PR outreach to key reporters, publications, and media outlets

Mister Domestic Highlights

Nonprofit Advocating for Indigenous Justice
Overview
Jacobson Communication volunteers its ongoing expertise, outreach services, strategy, and advisement to help raise awareness of LPLP's stories and causes serving Indigenous communities and causes.

Key Activities & Accomplishments:
​• Consultation and advising on outreach and story strategy
​• Reaching thousands of leading reporters with story pitches
​• Taking complicated concepts and multi-thread stories and condensing them into headline-friendly, engaging content designed to draw in readers and compel them to learn more and take action

Lakota People's Law Project Highlights

Seattle-Based Real-Time Real Estate Startup
Overview
Directed Public Relations and lead messaging makeover for Nexme; a real-time-tour real estate company that streamlines the often complicated process of buying and selling a home in the Seattle and Boston market. 
Key Accomplishments:
​• Lead and rebuilt successful PR & communication campaigns throughout (and despite) the worst pandemic in 100 years, and a highly competitive national election
• PR stories reached millions of readers and viewers in key markets
• Re-tooled messaging to highlight customer-centric needs
• Worked with Co-Founders to create personal & compelling "about stories" for press

Nexme Highlights

Online Portal Coordinating People in Crisis with Loved Ones
​​Seattle-Based Startup • Nationwide Service
Overview
Directed public relations for Seattle-based startup Give InKind, a website that helps caregivers virtually coordinate meals, gifts, and support for those going through challenging times, like the birth of a new baby, surgery, sickness, recovery, or loss.
Key Accomplishments:
​• Expanded news coverage from "local feature" stories to international news
• Over 61 Media stories in 7 months
• Reached 663 Million potential audience

Give InKind Highlights

Seattle-Based Community Art Program for Kids In Need
Overview:
Founder, teacher, and promoter of Nimbus Haus; a volunteer art program for youth in the Seattle area. Nimbus Haus connects local communities with kids in need through the medium of art. Nimbus Haus is founded on the belief that every child has the potential to be a great artist and especially advocates for LGBTQ+ and youth in foster care. 
​Key Accomplishments:
​• Conceptualized Nimbus Haus program and partnered with community organizations to engage kids in need with art program
​• Created multi-faceted art curriculum and lesson plans centered on youth interests
​•  Produced and promoted art-at-home content to media outlets during pandemic lockdown so kids and caretakers could do art together remotely
Firefighter-Founded Company Making Devices That Save Lives
Overview
Directed nationwide and local PR for LifeDoor, a Pacific Northwest company dedicated to saving lives in the event of a fire. LifeDoor manufacturers and sells door-closing devices that close a person's bedroom door in the event of a fire, buying that person time to escape or be rescued.
Key Accomplishments
​• Forbes, NPR, Seattle PI, Tom's Guide, The Digital Media Zone, and more.
• Campaign produced over a dozen top stories during our short engagement
• Reached 154 Million+ Potential Audience
Nonprofit LGBTQIA+ Counseling Service
Overview
Seattle Counseling Service is the oldest LGBTQ+ focused community mental health agency in the world. For their 50th anniversary year, Jacobson Communication consulted and advised on several strategic communications projects.
Key Accomplishments
​• Developed key messaging to communicate anti-stigma initiative promoting mental health
• Worked to create high-level high-impact communications narratives around key campaigns​
​• Drafted and developed key segments of a “walk through the decades” history for the end of year fundraising celebration gala
Overview
​Director of PR for the digital decorating company, AtmosFX. Created and launched campaigns championing holiday home decorating with technology. Earned hundreds of stories including features on The View, in Forbes, Good Housekeeping, and more.
Key Accomplishments
​• Tripled Number of Stories in the Press
• 573 Stories in the Media
• Reaching 507 Million+ Potential Audience
Portable Batteries and Charging Devices
Overview
Responsible for 5 month awareness campaign directing PR for Jackery, a company focused on powering people's mobile devices while on-the-go. Pickups include 208 million impressions, including Scientific American, MacWorld, PCWorld, The Wire Cutter and more.
​Key Accomplishments:
​• 45+ Notable press stories in 5 month campaign
• 208 Million impressions, plus MSNBC and potential 1.3 billion reach
• Scientific American, PC World, MacWorld, MSN Money, and more
Nonprofit Mobile Library for Developing World
Overview
Directed PR for Worldreader; a global nonprofit dedicated to providing free digital libraries with quality content to people in the developing world. Created promotional campaigns around new operating system launch, as well as our work with The Clinton Global Initiative, Chelsea Clinton's new book for children, and novelist Paulo Coelho. Key stories include AdWeek, PBS Frontline, Voice of America, and more.
​Key Accomplishments:
​• 650+ Stories in the media
• Over 1 Billion impressions
• Key promotional campaigns for new OS, CGI, and Paulo Coelho
Health-Tech Startup for Supplement Transparency and Efficacy
Overview
Heath-tech startup, LabDoor is an online service that grades the safety of dietary supplements. LabDoor helps people get the facts about the purity and efficacy of multivitamins, fish oil, probiotics, vitamin D, protein supplements, and more. Jacobson Communication helped LabDoor transition from traditional startup-style-PR, to mainstream, trending-topic PR. Today, LabDoor is seen as an industry thought leader with significant media placements and authoritative high-level press interviews about trending topics.
Key Results
​• Secured 400+ stories & major Placements
​​• Built New Reporter Relationships
​• ​Advocated for Creative Content

Branding Resource Center

Get Jennifer's Upcoming Book

Snow Tires for Startups: How to Get PR Traction, is a practical guide for startups and growing brands who want to get the most out of their PR. Learn to think like a storyteller and weave your brand into a larger narrative that puts you in the history books. Snow Tires for Startups will help you navigate the world for PR and get the positive attention you need to move your brand forward.
“Is my startup ready for PR?" The answer has a lot to do with what your startup is already doing.​ Find out if you're ready now, if you should wait, or if you should have started PR months ago with this simple quiz. 
​Read more.

​3 Ways Big PR Firms Slow Down Startups

Do big global PR firms work for startups? The siren song of larger, global PR firms are tempting to many, but there are good reasons many startups should avoid them. You can do better than a big firm. Here’s why. 
​Read more.
Jacobson Communication specializes in public relations, brand development, and creative services for startups, theme parks, musicians, authors, nonprofits, and more. From audience awareness to brand development, and positive social change, you'll be surprised what better communications can do for your brand.
​Copyright 2022 Jacobson Communication