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Overview
Directed public relations for Seattle-based startup Give InKind, a website that helps caregivers virtually coordinate meals, gifts, and support for those going through challenging times, like the birth of a new baby, surgery, sickness, recovery, or loss. |
Key Accomplishments:
• Expanded news coverage from "local feature" stories to international news • Over 61 Media stories in 7 months • Reaching 663 Million Potential Audience |
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Overview
Directed nationwide and local PR for LifeDoor, a Pacific Northwest company dedicated to saving lives in the event of a fire. LifeDoor manufacturers and sells door-closing devices that close a person's bedroom door in the event of a fire, buying that person time to escape or be rescued. |
Key Accomplishments
• Forbes, NPR, Seattle PI, Tom's Guide, The Digital Media Zone, and more. • Over a dozen top stories during our short engagement • Reaching 154 Million+ Potential Audience |
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Overview
Seattle Counseling Service is the oldest LGBTQ+ focused community mental health agency in the world. For their 50th anniversary year, Jacobson Communication consulted and advised on several strategic communications projects. |
Key Accomplishments
• Developed key messaging to communicate anti-stigma initiative promoting mental health • Worked to create high-level high-impact communications narratives around key campaigns • Drafted and developed key segments of a “walk through the decades” history for the end of year fundraising celebration gala |
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Overview
Director of PR for the digital decorating company, AtmosFX. Created and launched campaigns championing holiday home decorating with technology. Earned hundreds of stories including features on The View, in Forbes, Good Housekeeping, and more. |
Key Accomplishments
• Tripled Number of Stories in the Press • 573 Stories in the Media • Reaching 507 Million+ Potential Audience |
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Overview
Responsible for 5 month awareness campaign directing PR for Jackery, a company focused on powering people's mobile devices while on-the-go. Pickups include 208 million impressions, including Scientific American, MacWorld, PCWorld, The Wire Cutter and more. 
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Key Accomplishments:
• 45+ Notable press stories in 5 month campaign • 208 Million impressions, plus MSNBC and potential 1.3 billion reach • Scientific American, PC World, MacWorld, MSN Money, and more 
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Overview
Directed PR for Worldreader; a global nonprofit dedicated to providing free digital libraries with quality content to people in the developing world. Created promotional campaigns around new operating system launch, as well as our work with The Clinton Global Initiative, Chelsea Clinton's new book for children, and novelist Paulo Coelho. Key stories include AdWeek, PBS Frontline, Voice of America, and more. |
Key Accomplishments:
• 650+ Stories in the media • Over 1 Billion impressions • Key promotional campaigns for new OS, CGI, and Paulo Coelho |
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Overview
Heath-tech startup, LabDoor is an online service that grades the safety of dietary supplements. LabDoor helps people get the facts about the purity and efficacy of multivitamins, fish oil, probiotics, vitamin D, protein supplements, and more. Jacobson Communication helped LabDoor transition from traditional startup-style-PR, to mainstream, trending-topic PR. Today, LabDoor is seen as an industry thought leader with significant media placements and authoritative high-level press interviews about trending topics. |
Key Results
• Secured 400+ stories & major Placements • Built New Reporter Relationships • Advocated for Creative Content |
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