JACOBSON COMMUNICATION
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WHAT IS FERAL?

Feral is:
Being connected to the deeper well of meaning.
Learning to exist outside the constraints of systems that exploit.
Warming yourself by the light of your inner spark and loving that spark in others.
 
Feral is:
Caring for your inner child.
Healing old wounds.
Looking for and recognizing the starlight in the deepest night.
Moving beyond reactive “resistance” and becoming the mountain.
 
Feral is:
Awakening the old spirits.
Going to ground and breathing the dirt.
Sitting with the trees.
Living with ghosts.
Considering your steps with a thousand-year perspective.
Holding space for the moments that travel forward with you.
 
Feral is sometimes messy.
Sometimes unhinged.
Often unpredictable.
But always powerful.
Your feral is your power.
 
To be feral is to be untamable.
Like the ancient horses, running free.
Feral knows who it is.
 
Feral is what the world longs for.
The field under the buildings.
The lakes under the roads.
The ecosystems crying out, to live in harmony again.
 
Feral does not convert.
It awakens. It releases. It flies.
Men have tried to stop it. To control it.
They have written laws banning it.
They have burned people alive who lived it.
 
Feral is an open secret.
You can not stop what is feral.
You can not stop the tide.
Not with oversight, not with barbed wire, not with AI, or mass surveillance.
Feral is already a part of all of us.
 
So when I say, stay feral
I mean it.
Reach in and know who you are.
Sit with yourself.
It doesn’t have to be perfect,
But it has to be honest.
 
So when I say, stay feral
I mean I love you.
You are worthy of so much love and I want this for you.
 
So when I say stay feral,
I mean that your dreams and ideas are an intricate seed in the garden of the universe.
You can grow it into forests that will shade the generations to come.
 
So when I say stay feral,
It is a wish. An ancient magic. A casting of sorts.
Take it with you. Breathe it in.
May you radiate into your world in ways that spark
Hope, ferocity, compassion, tenacity, resilience, becoming, empowering,
and most of all, love.
​
So stay feral dear ones.
Stay feral.
Let's Work Together

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Jacobson Communication is a one-woman PR firm that delivers game-changing public relations and brand development for extraordinary clients with a story to share.

For brands and causes working toward positive change; nonprofits, startups, do-gooding tech companies, outdoor brands, entertainment brands, theme parks, musicians, authors, special causes and more. I work with brands at every state, from concept to internationally recognition.

Offering strategy, pitch-crafting, media relations that scale, brand engagement, advisement, and more!

I also work with PR firms and internal PR teams who need
​out-of-the-box additional help.

The Generative AI Skeptic

A Word About Generative AI, in Regards to Comms and Creativity
​
​One of the values I bring to my clients is my ability to grasp the "big picture" and align it with the public's current moods, thought patterns, and needs. I believe my specific brain, my heart, my experience, and my personal methodology are what separates me from those who rely on what generative AI feeds them.

​I do not use generative AI, nor do I generally endorse its use for writing and creation in public relations, the music industry, or art. ​To all my fellow comms and creatives out there; stay human!

​Learn more about my thoughts on generative AI here:
The Jacobson Governing Principles for Ethical Uses of AI

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Editor's Note:
​If you're not creating and sharing free speech, thought-piece, satirical graphics designed to point out when the media gets something drastically wrong, are you even on the internet?

AI AND POTATOES
We Can Poison The Well Together

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AI is stealing our data at the behest of mega-investment in a race where no one wins. So, is AI takeover really inevitable, or is it hype?
Will it really replace 80% of human jobs?
​How might one render it ridiculous and useless.
Join the Potato Revolution

Land Acknowledgement

​​Acknowledgement to the southern Lushootseed-speaking Coast Salish Indigenous Peoples whose land I live and work on.

This land also includes the traditional land and waterways of the first people of Seattle, the Duwamish People of past and present. It is with honor and gratitude to the land itself, the plants, animals, and the Duwamish Tribe that I practice my work.

This land is also on and adjacent to the traditional homelands and waterways of the Puyallup Tribe. The Puyallup people have lived on and stewarded these lands since the beginning of time and continue to do so today. I recognize that this land acknowledgement is one small step toward true allyship, and I commit to uplifting the voices, experiences, and histories of the Indigenous people of this land and beyond.
​
To learn more about the Puyallup Tribal Language program, visit:
https://www.puyalluptriballanguage.org

Personal Statement

​It is my hope that we all deepen our understanding, awareness, and relationship to where we live in the world, and that we, individually and as a group, do our part to heal the wounds caused by genocide, enslavement, displacement, and other such atrocities, many of which have been intentionally carried forward into our present day and built into modern systems of power. Here is a list of books that might help you on your way to decolonizing the mind.

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​Copyright 2026 Jennifer Jacobson
Jacobson Communication, The Feral PR Consultant
​
Please know that my thoughts are my own,
and not necessarily those of my clients or those
I work or have worked with.
​May your thoughts
​also be your own.
Stay Feral
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