8 Quick Tips for Making Your Promo Video Successful

1/16/2018

Every marketing director thinks their promo videos are great, but when was the last time you sat through another company's entire video ad and actually cared?

Don't waste your target market's time or brain power. Here are 8 tips that will make your next promotional video more successful, profitable, and compelling.

1. Get Their attention first.
The first 10 seconds of the video have to make the viewer care.

2. Put the target audience's benefits FIRST!
Tell viewers how they can benefit from your product/service right away.

3. Stick to top 3's
Whether it's benefits, features, or testimonials, keep your video focused on the highlights, not the details.

4. Keep it short.
Promo video ads should be short; 30 seconds to one minute. If you need more time, make that part of your CTA's landing page.

5. Put humans (or a character of some kind) in the video.
If your service is about dogs, put dogs in the video. If it's a service for parents, put parents in the video.

6. Show more than you tell.
Videos are a visual medium. Find a visual way to tell the story of why customers need your product/service and how they'll benefit.

7. Have a call to action (CTA).
Don't forget to tell viewers what to do at the end of the video. Make it compelling and obvious.

8. Have a custom (permanent) landing page.
That CTA listed above should link to a custom landing page outlining how customers can take action as well as supporting information they may still need to know.

About Jacobson Communication

Jacobson Communication specializes in public relations and creative services for growing niche brands, including startups, theme parks, musicians, authors, nonprofits, and more. From audience awareness to brand development, and positive social change, you'll be surprised what better communications can do for your brand.

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A Word About Generative AI in Regards to
Comms and Creativity

One of the values I bring to my clients is my ability to grasp the "big picture" and align it with the public's current moods, thought patterns, and needs. I believe my specific brain, my heart, my experience, and my personal methodology are what separates me from those who rely on what generative AI feeds them.

I do not use generative AI, nor do I generally endorse its use for writing and creation in public relations, the music industry, or art. To all my fellow comms and creatives out there; stay human!

You can learn more about my thoughts on generative AI here:

The Jacobson Governing Principles for Ethical Uses of AI

Land Acknowledgement

Acknowledgement to the southern Lushootseed-speaking Coast Salish Indigenous Peoples whose land I live and work on.

This land also includes the traditional land and waterways of the first people of Seattle, the Duwamish People of past and present. It is with honor and gratitude to the land itself, the plants, animals, and the Duwamish Tribe that I practice my work.

This land is also on and adjacent to the traditional homelands and waterways of the Puyallup Tribe. The Puyallup people have lived on and stewarded these lands since the beginning of time and continue to do so today. I recognize that this land acknowledgement is one small step toward true allyship, and I commit to uplifting the voices, experiences, and histories of the Indigenous people of this land and beyond.

To learn more about the Puyallup Tribal Language program, visit:
https://www.puyalluptriballanguage.org

Personal Statement

It is my hope that we all deepen our understanding, awareness, and relationship to where we live in the world, and that we, individually and as a group, do our part to heal the wounds caused by genocide, enslavement, displacement, and other such atrocities, many of which have been intentionally carried forward into our present day and built into modern systems of power. Here is a list of books that might help you on your way to decolonizing the mind.

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