BOUTIQUE PR & MARKETING

BIG RESULTS
My clients change the world! As a one-woman consultant (who replaces global agencies with better results), I work hard to make sure my client's stories inspire thought leadership and action. I navigate the ever-changing media landscape with the savvy that comes from a 25+ year career making small and niche brands popular in the right circles. I wrote one of the first influential books on social media for small business and my insights have been featured globally to help people predict and understand the implications of social media on individuals and society.  I work with clients that I believe in and, in my personal life, I'm lucky enough to have a wonderful community of family, friends, and artists to create and engage with. If that sounds like the kind of person you'd like to tell your story, drop me a line. Your first consultation is free. To learn more about me, click here.

I WORK WITH

MY CLIENTS GET NOTICED

"Jennifer’s work was instrumental in taking our independent theme park to the next level with record-breaking attendance and significant press attention. Her  enthusiasm and understanding of park promotion got our stories into markets that were previously unavailable."
- Brad Lofland, Assistant General Manager
SkyPark at Santa's Village

READY TO TALK ABOUT YOUR STORY?

Your first consultation is free!
“A person's actions grow from the garden of their identity. Stories play an essential role in that garden because they introduce new perspectives, ideas, and feelings. Stories enrich that soil. They connect us to empathy, community, and ourselves. We underestimate the power of stories at our own peril.”
-  Jennifer L. Jacobson, Founder

Join Us for a Marketing for Artists Workshop
Marketing Yourself as an Artist is an in-person PNW workshop that covers the basics of marketing, branding, and PR. Whether you've sold a few pieces or are about to start, this is the class for you.

CASE STUDY

Hopelink Fundraising Event Featuring Dr. Jill Biden
​Raised $1.19 Million

Jennifer volunteered as:
Day-of Media Liaison for
​Dr. Jill Biden
Coordination & Direction
Documentary Video Conceptual Direction Advisor
Narrative Documentary Video
When Dr. Jill Biden came to Bellevue to speak at the annual Hopelink Luncheon, Jennifer was on-site, early with the video crew to make sure Dr. Biden had everything she needed to record her welcome address. Months before, Jennifer had advised and worked with the production team to craft a compelling documentary-style video for the event, that would highlight Hopelink's work in the PNW community.

On the day of the event, however, a key project lead was significantly delayed in transit. Jennifer took on the coordination between the "welcome video" production crew and Dr. Biden. "I knew the show must go on, on-schedule, whether or not the project lead was there, so I personally met Dr. Biden, introduced her to the production team, explained how we would be working together, handed her a script, and worked with her to make sure she had everything she needed for the pre-event video welcome address. We got the welcome video on the first take and the event ran on time. The audience also responded well to the documentary. The video production crew did a great job, and it was a pleasure to work with Dr. Biden," Jennifer says. "The event was incredibly successful for Hopelink and it was a privilege to be a part of helping that success happen."
Hopelink is a social services nonprofit agency based in Redmond, Washington that serves north and east King County, Washington, with food banks, energy assistance, housing, a family development program, transportation and adult education.
“Sometimes our strength comes from within us. Sometimes it can't. That’s where community and groups like Hopelink come in.”
- Dr. Jill Biden
Hopelink Reaching Out Luncheon

READY TO START GETTING BETTER PRESS COVERAGE?

WRITE BETTER PRESS RELEASES NOW

Boring press releases get ignored. Eye-catching press releases are an essential part of brand communication, but they can be difficult to write. Make every press release count.
​
Here are seven tips to improve your startup’s press release today.

Branding Resource Center

Get Jennifer's Upcoming Book

Snow Tires for Startups: How to Get PR Traction, is a practical guide for startups and growing brands who want to get the most out of their PR. Learn to think like a storyteller and weave your brand into a larger narrative that puts you in the history books. Snow Tires for Startups will help you navigate the world for PR and get the positive attention you need to move your brand forward.
“Is my startup ready for PR?" The answer has a lot to do with what your startup is already doing.​ Find out if you're ready now, if you should wait, or if you should have started PR months ago with this simple quiz. 
​Read more.

​3 Ways Big PR Firms Slow Down Startups

Do big global PR firms work for startups? The siren song of larger, global PR firms are tempting to many, but there are good reasons many startups should avoid them. You can do better than a big firm. Here’s why. 
​Read more.
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Jacobson Communication specializes in public relations, brand development, and creative services for startups, theme parks, musicians, authors, nonprofits, and more. From audience awareness to brand development, and positive social change, you'll be surprised what better communications can do for your brand.
CONTACT US
​Copyright 2024 Jacobson Communication

LAND ACKNOWLEDGEMENT

​Acknowledgement to the southern Lushootseed-speaking Coast Salish Indigenous Peoples whose land I live and work on.

The Duwamish People
This land also includes the traditional land and waterways of the first people of Seattle, the Duwamish People of past and present. It is with honor and gratitude to the land itself, the plants, animals, and the Duwamish Tribe that I practice my work.

The Puyallup Tribe​
This land is also on and adjacent to the traditional homelands and waterways of the Puyallup Tribe. The Puyallup people have lived on and stewarded these lands since the beginning of time and continue to do so today. I recognize that this land acknowledgement is one small step toward true allyship, and I commit to uplifting the voices, experiences, and histories of the Indigenous people of this land and beyond.
To learn more about the Puyallup Tribal Language program, visit:
https://www.puyalluptriballanguage.org
 
The Awaswas People
I would not be the person I am today without growing up in what is now called the Bay Area. For the Awaswas-speaking Uypi Tribe, the Amah Mutsun Tribal Band, current and future generations of Indigenous Peoples across the Bay Area. I acknowledge and honor the eight tribes known as the Awaswas People, who were the original people and caretakers of much of what is now known as the South Bay Area. The Awaswas had, since the dawn of time, worked with and cultivated the area so it had a variety and abundance of animals and plants. Their ways and practices maintained balance and biodiversity that the area has not known since colonization. The Spanish displaced, enacted violence against, enslaved, and forced the Awaswas People and other Indigenous Peoples of the Bay Area into the mission system, taking the Awaswas people to missions Santa Cruz and San Juan Bautista. Some Indigenous peoples of the area were able to escape to the south and into what is now Mexico. Some of those who escaped had to deny their identity and say they were Mexican in order to survive. Much of this history is still being discovered. Today, the Amah Mutsun Tribal Band, composed of the descendants of Indigenous people taken to missions Santa Cruz and San Juan Bautista during Spanish the Spanish Colonization of the Central Coast is working hard to restore traditional stewardship practices on these lands and heal from historical trauma.
To learn more about the Amah Mutsun Land Trust, click here.