Stories change the world because they change us
A good story is a direct path to the heart. It's one of the fastest, most efficient ways to open people's minds to better ways of thinking and being. If your brand is in the business of helping people, mind liberation, community building, personal empowerment, or positive social activism for good, you've come to the right place.
Offering strategic media relations for clients who need to make headlines
My clients change the world. I help them grow motivated audiences through targeted media outreach that scales; from feature articles and thought leadership pieces to brand histories and content circulation. I work with clients to create compelling narratives, flexible story launch calendars, innovative future-projection articles, and media pitches that center their ideas and values in prominent global conversations.
CLIENTS INCLUDE
Arts & Entertainment
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Tech, Startups & Growing Brands
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Nonprofits & Special Causes
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FEATURED MEDIA RESULTS
Experts are already talking about the causes and industries your audience cares about.
Isn't it time you joined conversation?
What kinds of clients do I work with?
New Brands
Many of my clients are new brands, startups, or initiatives hoping to launch or get traction in ways they simply can't with social media or traditional advertising. I'm often the first PR firm they've ever worked with.
Established brands with new products or ideas
These clients are well-known brands hoping to introduce a new product, initiative, or brand alignment. They know what their brand is about, but they don't have the internal bandwidth, expertise, and/or resources to do the work it takes to introduce something new.
Established brands who need a refresh
Some well-known brands are tired of the results, or lack thereof, from their current PR firms or teams. They're ready for a fresh direction. For these clients, I often replace their global PR firms, and earn them better traction in the media. These relationships work best when the client is most in need of outbound PR.
Advisory for existing PR teams
Some brands already have an internal PR team or agency, but still want a second opinion or outside perspective. For these brands I offer perspective and guidance to help them navigate the media landscape.
No matter where a brand is on their media journey, I enjoy getting to know their stories, and finding ways to bring their sorties to the world.
No matter where a brand is on their media journey, I enjoy getting to know their stories, and finding ways to bring their sorties to the world.
"Jennifer’s work was instrumental in taking our independent theme park to the next level with record-breaking attendance and significant press attention. Her enthusiasm and understanding of park promotion got our stories into markets that were previously unavailable."
- Brad Lofland, Assistant General Manager
SkyPark at Santa's Village
SkyPark at Santa's Village
If you could tell one story
that would change
how the public thought,
what would you say?
People are hungry for stories that
inspire, connect, guide, and nourish.
It's no accident that you are here;
The people of this world
need good stories
if we are to survive.
This desire,
this human need for stories,
is as old as the first campfire.
It is also the clearest path
we have to a better future.
that would change
how the public thought,
what would you say?
People are hungry for stories that
inspire, connect, guide, and nourish.
It's no accident that you are here;
The people of this world
need good stories
if we are to survive.
This desire,
this human need for stories,
is as old as the first campfire.
It is also the clearest path
we have to a better future.
A Message for This Moment
Delivering PR Amid the Storm:
Delivering PR Amid the Storm:
Yesterday's PR no longer works.
Ask anyone in news these days and they can confirm; it's beyond chaotic out there.
Every day presents a new, unprecedented story that dominates news cycles.
News outlets are under fire. Many are being de-funded or consolidated. Some are even facing litigation.
The public is experiencing media fatigue, often unsure of who to trust.
Creative people are being drowned out while burning out.
Much of modern marketing has become infused with the promise of AI replacing workers.
And for those in power, willing to burn the world down, the bar has never been lower to get mentioned in the news.
Anyone who tells you that the traditional approach to public relations is still the best way forward is not accurately reflecting the reality of the U.S. media landscape.
Ask anyone in news these days and they can confirm; it's beyond chaotic out there.
Every day presents a new, unprecedented story that dominates news cycles.
News outlets are under fire. Many are being de-funded or consolidated. Some are even facing litigation.
The public is experiencing media fatigue, often unsure of who to trust.
Creative people are being drowned out while burning out.
Much of modern marketing has become infused with the promise of AI replacing workers.
And for those in power, willing to burn the world down, the bar has never been lower to get mentioned in the news.
Anyone who tells you that the traditional approach to public relations is still the best way forward is not accurately reflecting the reality of the U.S. media landscape.
It's time to get intentional.
My brand of PR is intentional.
I look for conscious, intentional clients working toward better collective futures. It sounds esoteric, but I know that our choices make a difference.
I know how powerful PR is for a good story.
A good story, told to the right audience, has the power to focus and inspire the public, and that is what I hope to do.
My brand of PR is intentional.
I look for conscious, intentional clients working toward better collective futures. It sounds esoteric, but I know that our choices make a difference.
I know how powerful PR is for a good story.
A good story, told to the right audience, has the power to focus and inspire the public, and that is what I hope to do.
Jennifer Jacobson
AKA The Feral PR Consultant
AKA The Feral PR Consultant
