PR & COMMUNICATION
Storycraft & Development
It All Starts with Story.
Stories connect us to the world and ourselves. The stories we believe about ourselves, our families, our community, our friends, our history, and our world shapes how we all behave and even who we believe ourselves to be.
Jennifer understands the importance of story in advancing causes and brands. She helps her clients tell the stories that will get them noticed and get to the heart of a brand. She helps clients identify the key elements of their story and the compelling differentiators that make them stand out. These stories often manifest in contributed articles, client interviews with media, thought leadership pieces, website content, client-facing communications, media scripts, and more.
Stories connect us to the world and ourselves. The stories we believe about ourselves, our families, our community, our friends, our history, and our world shapes how we all behave and even who we believe ourselves to be.
Jennifer understands the importance of story in advancing causes and brands. She helps her clients tell the stories that will get them noticed and get to the heart of a brand. She helps clients identify the key elements of their story and the compelling differentiators that make them stand out. These stories often manifest in contributed articles, client interviews with media, thought leadership pieces, website content, client-facing communications, media scripts, and more.
Media Strategy
Pitches That Get Noticed
Anyone can email a reporter, but only a few will actually get results. Jennifer helps her clients get noticed again and again with targeted custom media strategies.
Jennifer helps her clients develop reporter lists, media content calendars, asset pitches, thought leadership pitches, and a variety of campaigns to get the right attention from the press time and time again.
Anyone can email a reporter, but only a few will actually get results. Jennifer helps her clients get noticed again and again with targeted custom media strategies.
Jennifer helps her clients develop reporter lists, media content calendars, asset pitches, thought leadership pitches, and a variety of campaigns to get the right attention from the press time and time again.
Media Outreach
Pitch a Thousand Reporters in a Morning
Pitching one or even five reporters at a time and hoping for results isn't realistic for clients who need to be noticed. Jennifer can target and pitch a thousand reporters in a morning, and get you real-time campaign feedback. Jennifer can also refocus the types of reporters pitched to better suit client needs or developing news stories.
Pitching one or even five reporters at a time and hoping for results isn't realistic for clients who need to be noticed. Jennifer can target and pitch a thousand reporters in a morning, and get you real-time campaign feedback. Jennifer can also refocus the types of reporters pitched to better suit client needs or developing news stories.