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PR & COMMUNICATION
​SERVICES

Storycraft & Development

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It All Starts with Story.
Stories connect us to the world and ourselves. The stories we believe about ourselves, our families, our community, our friends, our history, and our world shapes how we all behave and even who we believe ourselves to be.

Jennifer understands the importance of story in advancing causes and brands. She helps her clients tell the stories that will get them noticed and get to the heart of a brand. She helps clients identify the key elements of their story and the compelling differentiators that make them stand out. These stories often manifest in contributed articles, client interviews with media, thought leadership pieces, website content, client-facing communications, media scripts, and more.

Media Strategy

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Pitches That Get Noticed
Anyone can email a reporter, but only a few will actually get results. Jennifer helps her clients get noticed again and again with targeted custom media strategies.
Jennifer helps her clients develop reporter lists, media content calendars, asset pitches, thought leadership pitches, and a variety of campaigns to get the right attention from the press time and time again.

Media Outreach

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Pitch a Thousand Reporters in a Morning
Pitching one or even five reporters at a time and hoping for results isn't realistic for clients who need to be noticed. Jennifer can target and pitch a thousand reporters in a morning, and get you real-time campaign feedback. Jennifer can also refocus the types of reporters pitched to better suit client needs or developing news stories.

Additional Communication Services

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Jennifer also helps clients with communications services such as brand development, social media calendar planning, email campaigns, web copy, flyer copy, speechwriting, and more.

Your first consultation is free.
Contact Us

Branding Resource Center

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Get Jennifer's Upcoming Book

Snow Tires for Startups: How to Get PR Traction, is a practical guide for startups and growing brands who want to get the most out of their PR. Learn to think like a storyteller and weave your brand into a larger narrative that puts you in the history books. Snow Tires for Startups will help you navigate the world for PR and get the positive attention you need to move your brand forward.
Click Here for Jennifer's New Book!
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“Is my startup ready for PR?" The answer has a lot to do with what your startup is already doing.​ Find out if you're ready now, if you should wait, or if you should have started PR months ago with this simple quiz. 
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Read more.

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​3 Ways Big PR Firms Slow Down Startups

Do big global PR firms work for startups? The siren song of larger, global PR firms are tempting to many, but there are good reasons many startups should avoid them. You can do better than a big firm. Here’s why. 
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Read more.

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Jacobson Communication specializes in public relations, brand development, and creative services for startups, theme parks, musicians, authors, nonprofits, and more. From audience awareness to brand development, and positive social change, you'll be surprised what better communications can do for your brand.
CONTACT US
​Copyright 2022 Jacobson Communication
  • Home
  • Results
    • Nonprofit Case Studies
  • Clients
  • PR Services
  • Creative Services
    • Custom Music
    • Story Services
    • Film Services
  • About
    • FAQs
  • Contact
  • Stories & Advice