“Publicity is absolutely critical.
A good PR story is infinitely more effective than a front-page ad.”
                  - Richard Branson

A Boutique PR & Creative Firm with Big Results

We Get Results

Jacobson Communication is a Pacific Northwest boutique public relations and creative firm that helps brands and causes get the attention needed to drive positive engagement. From improving sales, to biz dev, to company enrichment, you'll be surprised what better communications can do for your brand.
Who We Work With
​Jennifer specializes in clients who are often underserved by mega one-size-fits-all PR global firms. We work with startups, special causes, independent theme parks, entertainers, nonprofits, and emerging brands.
About Jennifer
​Jennifer believes in dreaming six impossible things before breakfast and she uses storytelling to advance her objectives. Jennifer operates out of a unique love of promoting good ideas, creating beautiful things, and expanding people's understanding and agency through storytelling.

Jennifer is a fantasy novel author, a painter, and musician/lyricist. She loves spending time in nature and playing ball with her dogs. To learn more about how she got where she is today and the abandoned amusement park that sparked her creativity, read her story here.

Connect with Jennifer on LinkedIn.

Personal Statement: Why I Do What I Do

Some of the world's most important stories don't have the luxury of time.
 
My clients need results now, not six months from now. From civil rights to climate change, Indigenous activists, new startups, small businesses, and artists whose hearts need sharing, I get my clients results that help them leverage the power of the public.
 
Outpacing global PR firms? Yeah. It's kind of my thing.
 
I regularly replace global PR firms for my clients and get better results. I specialize in the niche, and I only choose to work with clients who I believe are making a difference. I spend my spare time learning, listening, and creating. I'm lucky in that I don't have to work for a living. I don't have to be here, but I want to be.
 
I don't believe in sitting back and letting false narratives and bad information run the news cycles.
 
I advocate for my clients because I believe their stories matter. They deserve to be known. They deserve a chance to make the world a better place.
 
I choose to be here.
 
For 25+ years I've harnessed my brain's unique way of working, my curiosity, and my tenacity to get results for my clients. I learned PR from the ground up and substituted what I didn't know with what I learned from my broadcast communications master's degree. I explored new media before it was called social media. I was designing virtual words and user engagement while most people still had dial-up.  I think differently about PR and marketing for my clients and my methods work.  I'm a one-woman PR firm with 25+ years of experience in getting communications results. ​
"Jennifer Jacobson is a communications professional who positions clients in the best possible light. Her insights are essential to not only creating communications initiatives, but keeping them on course. She cuts through to the heart of the matter to drive the best possible results."
             - Mark Weinstein, Founder & CEO at Sgrouples.com

Branding Resource Center

Get Jennifer's Upcoming Book

Snow Tires for Startups: How to Get PR Traction, is a practical guide for startups and growing brands who want to get the most out of their PR. Learn to think like a storyteller and weave your brand into a larger narrative that puts you in the history books. Snow Tires for Startups will help you navigate the world for PR and get the positive attention you need to move your brand forward.
“Is my startup ready for PR?" The answer has a lot to do with what your startup is already doing.​ Find out if you're ready now, if you should wait, or if you should have started PR months ago with this simple quiz. 
​Read more.

​3 Ways Big PR Firms Slow Down Startups

Do big global PR firms work for startups? The siren song of larger, global PR firms are tempting to many, but there are good reasons many startups should avoid them. You can do better than a big firm. Here’s why. 
​Read more.
Jacobson Communication specializes in public relations, brand development, and creative services for startups, theme parks, musicians, authors, nonprofits, and more. From audience awareness to brand development, and positive social change, you'll be surprised what better communications can do for your brand.
​Copyright 2024 Jacobson Communication

LAND ACKNOWLEDGEMENT

​Acknowledgement to the southern Lushootseed-speaking Coast Salish Indigenous Peoples whose land I live and work on.

The Duwamish People
This land also includes the traditional land and waterways of the first people of Seattle, the Duwamish People of past and present. It is with honor and gratitude to the land itself, the plants, animals, and the Duwamish Tribe that I practice my work.

The Puyallup Tribe​
This land is also on and adjacent to the traditional homelands and waterways of the Puyallup Tribe. The Puyallup people have lived on and stewarded these lands since the beginning of time and continue to do so today. I recognize that this land acknowledgement is one small step toward true allyship, and I commit to uplifting the voices, experiences, and histories of the Indigenous people of this land and beyond.
To learn more about the Puyallup Tribal Language program, visit:
https://www.puyalluptriballanguage.org
 
The Awaswas People
I would not be the person I am today without growing up in what is now called the Bay Area. For the Awaswas-speaking Uypi Tribe, the Amah Mutsun Tribal Band, current and future generations of Indigenous Peoples across the Bay Area. I acknowledge and honor the eight tribes known as the Awaswas People, who were the original people and caretakers of much of what is now known as the South Bay Area. The Awaswas had, since the dawn of time, worked with and cultivated the area so it had a variety and abundance of animals and plants. Their ways and practices maintained balance and biodiversity that the area has not known since colonization. The Spanish displaced, enacted violence against, enslaved, and forced the Awaswas People and other Indigenous Peoples of the Bay Area into the mission system, taking the Awaswas people to missions Santa Cruz and San Juan Bautista. Some Indigenous peoples of the area were able to escape to the south and into what is now Mexico. Some of those who escaped had to deny their identity and say they were Mexican in order to survive. Much of this history is still being discovered. Today, the Amah Mutsun Tribal Band, composed of the descendants of Indigenous people taken to missions Santa Cruz and San Juan Bautista during Spanish the Spanish Colonization of the Central Coast is working hard to restore traditional stewardship practices on these lands and heal from historical trauma.
To learn more about the Amah Mutsun Land Trust, click here.