Learn The Secrets of PR for Startups
Make Your Own Luck
Have you ever noticed how some startups get all the attention, customers, and funding while others just sit there, as if waiting to be discovered? The success of your startup is too important to leave to chance. If you want your startup to survive and thrive, you need to know about public relations, how it works, and how to make it work for your startup. Snow Tires for Startups: How to get PR Traction, is an easy-to-follow startup guide that helps you make your own PR luck.
What is Public Relations?
Public relations is the practice of reputation management. It's the promotions machine that gets your brand noticed again and again in blogs, newspapers, national television, magazines, trade publications, and more. It's part art and part science and it's dangerous to go alone. As Warren Buffett says, "It takes 20 years to build a good reputation and five minutes to ruin it." Getting PR right can mean the difference between getting noticed and acquired, or slipping into obscurity as other startups get all the attention.
Good PR Doesn't Just Happen
A lot of founders build a fantastic product, only to fall flat when it comes to growing their client base and getting exposure. Simply having a great product or company isn't enough to make your startup popular, you have to work for it. This book will teach you how to do that.
Snow Tires for Startups: How to Get PR Traction, is a practical guide for startups and growing brands who want to get the most out of their PR. If you already have a PR firm, this book will help you get the most out of your them and streamline your brand's communications. If you're the solo rockstar doing startup PR for yourself, this book will teach you the ins and outs of public relations from a startup expert with two decades of experience.
Maximize the work you’re already doing and do it right the first time. This book will help you think like a storyteller and learn to weave your brand into a larger narrative that puts you in the history books. Snow Tires for Startups picks up where other PR books leave off, helping you navigate the world for PR and get the positive attention you need to move your brand forward.
This book will help you:
• Put your best forward from pitching; to placement or story-type and even possible quagmires, learn how to do the right thing and say the right thing.
• Think like a storyteller and create a compelling narrative that drives positive results for your brand.
• Pitch like a pro from the right person at your brand, to the right reporter, at the right media outlet.
• Know what to do when disaster strikes, when to hold your launch, and for how long.
• Understand your superfans and how to make the most out of your relationship with them.
• Leverage and keep up with your brand’s PR so it stays relevant and fuels growth.
Have you ever noticed how some startups get all the attention, customers, and funding while others just sit there, as if waiting to be discovered? The success of your startup is too important to leave to chance. If you want your startup to survive and thrive, you need to know about public relations, how it works, and how to make it work for your startup. Snow Tires for Startups: How to get PR Traction, is an easy-to-follow startup guide that helps you make your own PR luck.
What is Public Relations?
Public relations is the practice of reputation management. It's the promotions machine that gets your brand noticed again and again in blogs, newspapers, national television, magazines, trade publications, and more. It's part art and part science and it's dangerous to go alone. As Warren Buffett says, "It takes 20 years to build a good reputation and five minutes to ruin it." Getting PR right can mean the difference between getting noticed and acquired, or slipping into obscurity as other startups get all the attention.
Good PR Doesn't Just Happen
A lot of founders build a fantastic product, only to fall flat when it comes to growing their client base and getting exposure. Simply having a great product or company isn't enough to make your startup popular, you have to work for it. This book will teach you how to do that.
Snow Tires for Startups: How to Get PR Traction, is a practical guide for startups and growing brands who want to get the most out of their PR. If you already have a PR firm, this book will help you get the most out of your them and streamline your brand's communications. If you're the solo rockstar doing startup PR for yourself, this book will teach you the ins and outs of public relations from a startup expert with two decades of experience.
Maximize the work you’re already doing and do it right the first time. This book will help you think like a storyteller and learn to weave your brand into a larger narrative that puts you in the history books. Snow Tires for Startups picks up where other PR books leave off, helping you navigate the world for PR and get the positive attention you need to move your brand forward.
This book will help you:
• Put your best forward from pitching; to placement or story-type and even possible quagmires, learn how to do the right thing and say the right thing.
• Think like a storyteller and create a compelling narrative that drives positive results for your brand.
• Pitch like a pro from the right person at your brand, to the right reporter, at the right media outlet.
• Know what to do when disaster strikes, when to hold your launch, and for how long.
• Understand your superfans and how to make the most out of your relationship with them.
• Leverage and keep up with your brand’s PR so it stays relevant and fuels growth.
About The Author
Jennifer L. Jacobson replaces global PR firms for her startup clients and gets better results. Jennifer is a communications executive and creator who has spent twenty-plus years designing successful campaigns for startups, nonprofits, and growing brands. She has won her clients hundreds of thousands of media stories that reach billions of people. She is the inventor of the Gadget Census that pioneered research into tech ownership in the United States.
Jennifer was the first to popularize the term “social media addiction,” predicting many of the modern issues that have arisen from the mass consumption of social media. She is the founder of Jacobson Communication, a Seattle-based boutique PR firm and the author several upcoming fantasy novels as well as 42 Rules of Social Media for Small Business, and Snow Tires for Startups: How to Get PR Traction for your brand.
Jennifer was the first to popularize the term “social media addiction,” predicting many of the modern issues that have arisen from the mass consumption of social media. She is the founder of Jacobson Communication, a Seattle-based boutique PR firm and the author several upcoming fantasy novels as well as 42 Rules of Social Media for Small Business, and Snow Tires for Startups: How to Get PR Traction for your brand.
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Snow Tires for Startups is a book series dedicated to helping startups make the most of their time, money, and resources. The series teaches startups how to get to the next level faster, with more traction than the competition. Snow Tires for Startups is founded by Jennifer L. Jacobson, a twenty-year communications veteran who replaces global PR firms for her clients and gets better results. Jennifer has been featured as an expert on The Nightly Business Report, MSNBC, VentureBeat, CEO World, and more. She is the inventor of the Gadget Census a national study that pioneered research into tech ownership in the United States. Jennifer is a regular contributor to The Story Exchange and spends much of her spare time volunteering for nonprofits and projects that serve the LGBTQ+ community, as well as children in foster care.
Members of the Press
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