We See Things Differently
Jennifer sees public relations and communications as a method of creating brand momentum and the kind of thought leadership that empowers transformational change. Jennifer works with her clients to ensure their brand is ready and aligned with the kinds of growth and changes her services typically bring. Jennifer's unique combination of advisement, insight, and strategic gravity enable her to open doors previously unavailable to clients.

1. Start with Your Center

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Identity is the core around which we evolve. It is the art of knowing who we are who we are not. When we know ourselves, we can begin to divine and manifest that which brings healing and hope into the world.
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When you set out on an epic journey, you need a guide. Your brand is that epic journey. Whether it's the journey of entrepreneurship, enlightenment, brand awareness, or creative agency, your guide should be someone who has been there and knows the path forward.

Jennifer is selective about her clients because she looks for those who revolve around a core similar to her own. Jennifer looks for clients she believes in, who want to make the world a better, kinder place. Jennifer takes the time to get to know you, how you started, what your hopes and goals are, and the core of why you are at the forefront of this space. From that understanding, Jennifer works to help you grow. She offers insight into your market, the larger world, and possible outcomes, options, and obstacles you may face.

2. Get Specific

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​While "moving out in all directions" seems like a great way to cover a lot of ground quickly, it is farm more important, cost-effective, and impactful to strategically select the markets, targets, and progress you actually need.

Jennifer helps brands align themselves in the way that is most true

3. Curate the Best of You

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​Devine elements to disclose: Present their story in compelling ways

4. Develop Compelling Stories

​Brand-supporting stories: Develop/create compelling content to draw in audiences

5. Noticed. Noted. Remembered.

Branding Resource Center

Get Jennifer's Upcoming Book

Snow Tires for Startups: How to Get PR Traction, is a practical guide for startups and growing brands who want to get the most out of their PR. Learn to think like a storyteller and weave your brand into a larger narrative that puts you in the history books. Snow Tires for Startups will help you navigate the world for PR and get the positive attention you need to move your brand forward.
“Is my startup ready for PR?" The answer has a lot to do with what your startup is already doing.​ Find out if you're ready now, if you should wait, or if you should have started PR months ago with this simple quiz. 
​Read more.

​3 Ways Big PR Firms Slow Down Startups

Do big global PR firms work for startups? The siren song of larger, global PR firms are tempting to many, but there are good reasons many startups should avoid them. You can do better than a big firm. Here’s why. 
​Read more.
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Jacobson Communication specializes in public relations, brand development, and creative services for startups, theme parks, musicians, authors, nonprofits, and more. From audience awareness to brand development, and positive social change, you'll be surprised what better communications can do for your brand.
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​Copyright 2024 Jacobson Communication

LAND ACKNOWLEDGEMENT

​Acknowledgement to the southern Lushootseed-speaking Coast Salish Indigenous Peoples whose land I live and work on.

The Duwamish People
This land also includes the traditional land and waterways of the first people of Seattle, the Duwamish People of past and present. It is with honor and gratitude to the land itself, the plants, animals, and the Duwamish Tribe that I practice my work.

The Puyallup Tribe​
This land is also on and adjacent to the traditional homelands and waterways of the Puyallup Tribe. The Puyallup people have lived on and stewarded these lands since the beginning of time and continue to do so today. I recognize that this land acknowledgement is one small step toward true allyship, and I commit to uplifting the voices, experiences, and histories of the Indigenous people of this land and beyond.
To learn more about the Puyallup Tribal Language program, visit:
https://www.puyalluptriballanguage.org
 
The Awaswas People
I would not be the person I am today without growing up in what is now called the Bay Area. For the Awaswas-speaking Uypi Tribe, the Amah Mutsun Tribal Band, current and future generations of Indigenous Peoples across the Bay Area. I acknowledge and honor the eight tribes known as the Awaswas People, who were the original people and caretakers of much of what is now known as the South Bay Area. The Awaswas had, since the dawn of time, worked with and cultivated the area so it had a variety and abundance of animals and plants. Their ways and practices maintained balance and biodiversity that the area has not known since colonization. The Spanish displaced, enacted violence against, enslaved, and forced the Awaswas People and other Indigenous Peoples of the Bay Area into the mission system, taking the Awaswas people to missions Santa Cruz and San Juan Bautista. Some Indigenous peoples of the area were able to escape to the south and into what is now Mexico. Some of those who escaped had to deny their identity and say they were Mexican in order to survive. Much of this history is still being discovered. Today, the Amah Mutsun Tribal Band, composed of the descendants of Indigenous people taken to missions Santa Cruz and San Juan Bautista during Spanish the Spanish Colonization of the Central Coast is working hard to restore traditional stewardship practices on these lands and heal from historical trauma.
To learn more about the Amah Mutsun Land Trust, click here.