SPECIALIZING IN

Arts & Entertainment
Startups & Disruptors
Nonprofits, Causes, & Activism

For stories that don't have the luxury of time.

I'm a one-woman PR firm with clients who need results now, not six months from now. From civil rights to climate change, Indigenous activists, new startups, and artists whose hearts need sharing, I get my clients results that help them leverage the power of the public. 

Outpacing global PR firms? Yeah. It's kind of my thing.

I regularly replace global PR firms for my clients and get better results. I specialize in the niche and I only choose to work with clients who I believe are making a difference. I spend my spare time learning, listening, and creating.

I'm lucky in that I don't have to work for a living. I don't have to be here, but I want to be. I don't believe in sitting back and letting false narratives and bad information run the news cycles. I advocate for my clients because I believe their stories matter. They deserve to be known. They deserve a chance to make the world a better place. 

I don't have to be here. I want to be here.

For 25+ years I've harnessed my brain's unique way of working, my curiosity, and my tenacity to get results for my clients. I learned PR from the ground up and substituted what I didn't know with what I learned from my broadcast communications master's degree. I explored new media before it was called social media. I was designing virtual words and user engagement while most people still had dial-up.  I think differently about PR and marketing for my clients and my methods work.  I'm a one-woman PR firm with 25+ years of experience in getting communications results. ​

READY TO TALK ABOUT YOUR STORY?

Your first consultation is free!
"Jennifer’s work was instrumental in taking our independent theme park to the next level with record-breaking attendance and significant press attention. Her  enthusiasm and understanding of park promotion got our stories into markets that were previously unavailable."

- Brad Lofland, Assistant General Manager
SkyPark at Santa's Village

WRITE BETTER PRESS RELEASES NOW

Boring press releases get ignored. Eye-catching press releases  are an essential part of brand communication but they can be difficult to write. Make every press release count.
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Here are seven tips to improve your startup’s press release today. Get our free PDF today and learn how to improve your next press release.

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Get Jennifer's Upcoming Book

Snow Tires for Startups: How to Get PR Traction, is a practical guide for startups and growing brands who want to get the most out of their PR. Learn to think like a storyteller and weave your brand into a larger narrative that puts you in the history books. Snow Tires for Startups will help you navigate the world for PR and get the positive attention you need to move your brand forward.
“Is my startup ready for PR?" The answer has a lot to do with what your startup is already doing.​ Find out if you're ready now, if you should wait, or if you should have started PR months ago with this simple quiz. 
​Read more.

​3 Ways Big PR Firms Slow Down Startups

Do big global PR firms work for startups? The siren song of larger, global PR firms are tempting to many, but there are good reasons many startups should avoid them. You can do better than a big firm. Here’s why. 
​Read more.
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Jacobson Communication specializes in public relations, brand development, and creative services for startups, theme parks, musicians, authors, nonprofits, and more. From audience awareness to brand development, and positive social change, you'll be surprised what better communications can do for your brand.
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