STORIES THAT MATTER • BRANDS THAT PERSIST

WE OFFER
The ability to get your story seen by members of the press. We help our clients create eye-catching stories while providing quality consistent press outreach at volume.

WE WORK WITH
Brands and causes making a difference. We specialize in startups, nonprofits, theme parks, and lifestyle brands.

WE SPECIALIZE IN

ENTERTAINMENT BRANDS
STARTUPS
NONPROFITS & CAUSES

WRITE BETTER PRESS RELEASES NOW

Boring press releases get ignored. Eye-catching press releases  are an essential part of brand communication but they can be difficult to write. Make every press release count.
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Here are seven tips to improve your startup’s press release today. Get our free PDF today and learn how to improve your next press release.
"Jennifer’s work was instrumental in taking our independent theme park to the next level with record-breaking attendance and significant press attention. Her  enthusiasm and understanding of park promotion got our stories into markets that were previously unavailable."

- Brad Lofland, Assistant General Manager
SkyPark at Santa's Village

Your Growing Brand Deserves Big Results

Your growing brand means the world to you. So why settle for bloated big-box agencies that charge a fortune and don't make you a priority? Jennifer helps emerging brands on their way to greatness; from startups to theme parks, nonprofits, and passion projects, Jennifer helps brands stand out, make headlines, and thrive. Finally, an honest affordable PR firm that knows how to get the results you need.​
Jacobson Communication is a one-woman boutique PR firm that replaces global PR firms for small to mid-sized clients. Jennifer specializes in national, regional, and vertical media outreach and communications strategy. She also helps clients with storycraft, as well as music and creative services.
"I work with my clients to effect meaningful, positive change, whether it's through a special cause, social justice, or in giving audiences an experience that touches their soul. I look for clients that I believe in and that I believe I can help."
-Jennifer L. Jacobson

Let's Talk About Your Brand

Your first consultation is free!
"Jennifer is a pitch master and a true PR professional. She goes above and beyond to meet the needs of her clients while finding the best stories for the press."
- Nadja Borovac, Worldreader

Branding Resource Center

Get Jennifer's Upcoming Book

Snow Tires for Startups: How to Get PR Traction, is a practical guide for startups and growing brands who want to get the most out of their PR. Learn to think like a storyteller and weave your brand into a larger narrative that puts you in the history books. Snow Tires for Startups will help you navigate the world for PR and get the positive attention you need to move your brand forward.
“Is my startup ready for PR?" The answer has a lot to do with what your startup is already doing.​ Find out if you're ready now, if you should wait, or if you should have started PR months ago with this simple quiz. 
​Read more.

​3 Ways Big PR Firms Slow Down Startups

Do big global PR firms work for startups? The siren song of larger, global PR firms are tempting to many, but there are good reasons many startups should avoid them. You can do better than a big firm. Here’s why. 
​Read more.
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Jacobson Communication specializes in public relations, brand development, and creative services for startups, theme parks, musicians, authors, nonprofits, and more. From audience awareness to brand development, and positive social change, you'll be surprised what better communications can do for your brand.
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