You work hard to make a difference. Let's grow your influence.
Jacobson Communication helps niche brands get the kind of media coverage normally reserved for wealthy mainstream companies. If you have a startup, niche brand, or special cause working hard to do the right thing, we want to talk to you. If your entertainment brand is looking for an emotionally impactful theme song or whimsical story, drop me a line.
"Jennifer’s work was instrumental in taking our independent theme park to the next level with record-breaking attendance and significant press attention. Her enthusiasm and understanding of park promotion got our stories into markets that were previously unavailable."
- Brad Lofland, Assistant General Manager
SkyPark at Santa's Village
SkyPark at Santa's Village
A Message for This Moment: PR Amid the Storm
The crisis on every corner.
I have some bad news for anyone trying to do the right thing; it's rough out there. News outlets are under fire. Creative people are being priced out while burning out and giving into the ease of letting AI do what humans do best. Modern marketing has become an extractive, predatory race to the bottom. And for those willing to burn the world down, the bar has never been lower to get mentioned in the news.
It's nearly impossible to plan and launch a traditional PR story amid the chaotic global news cycles.
It's nearly impossible to plan and launch a traditional PR story amid the chaotic global news cycles.
This is no time to give up.
Show me someone consistently creating and doing the right thing and inspiring others to do the same, and I'll show you a reason to face the day. This is where the magic is. These are the kinds of people I like to work with!
There's an intention behind my brand of PR.
I look for conscious, intentional clients who are working toward a better collective future, who are trying build connection, and heal our world. It sounds esoteric, but I mean it when I say I don't want to promote another product or story that solely exists to make money for shareholders with no outside value or repayment of the cost of production.
I know how powerful PR is for a good story. A good story, told to the right audience, has the power to focus and inspire the public, and that is what I hope to do.
I know how powerful PR is for a good story. A good story, told to the right audience, has the power to focus and inspire the public, and that is what I hope to do.
If you're in the thick of it, you're not alone.
For the emotionally conscious out there, engaged in creative works, community building, and working to build a good future, I see you. I see how far you've come, and I wish you success, community, and joy. I hope our paths cross some day soon.
