Jacobson Communication is a one-woman powerhouse skilled in creating stories that move audiences to the point of action. She looks for clients who are making a positive difference in the world, and her 25+ year history in marketing and media help her navigate the ever-changing news landscape and zeitgeist.
WE WORK WITH
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Artists & Entertainment
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Startups & Small Brands
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Nonprofits & Activists
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OUR CLIENTS GET NOTICED
COMPELLING STORIES THAT CHANGE LIVES
Case Study
Hopelink Fundraising Event Featuring Dr. Jill Biden
Raised $1.19 Million
Jennifer served as:
Raised $1.19 Million
Jennifer served as:
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Liaison for Dr. Jill Biden
Day-of Coordination & Direction |
Video Advisor & Writer
Narrative Hopelink Event Video |
Event Media Production Advisement
On-Site Jill Biden "Welcome Video" Production |
When Dr. Jill Biden came to Bellevue to speak at the annual Hopelink Luncheon, Jennifer was on-site, early to make sure she had everything she needed to record her welcome address to the PNW donor community. Months before, Jennifer had advised and worked with the video production team to craft a compelling video for the event, that would highlight Hopelink's work in the PNW community. Jennifer helped map out key story points and the video's narrative arc.
On the day of the event, when a key project lead was significantly delayed in transit, Jennifer took on the coordination between the video production crew and Dr. Biden. "I knew the show must go on, on-schedule, whether or not the project lead was there, so I personally met Dr. Biden, introduced her to the production team, explained how we would be working together, handed her a script, and worked with her to make sure she had everything she needed for the video production. Dr. Biden showed up, ready to go and we got the video on the first take, meaning the rest of the event could run on time. It was a pleasure to work with Dr. Biden. She is one of the most professional and on-point people I have had the privilege to work with," Jennifer says. "The event was incredibly successful for Hopelink and it was a privilege to be a part of helping that success happen."
On the day of the event, when a key project lead was significantly delayed in transit, Jennifer took on the coordination between the video production crew and Dr. Biden. "I knew the show must go on, on-schedule, whether or not the project lead was there, so I personally met Dr. Biden, introduced her to the production team, explained how we would be working together, handed her a script, and worked with her to make sure she had everything she needed for the video production. Dr. Biden showed up, ready to go and we got the video on the first take, meaning the rest of the event could run on time. It was a pleasure to work with Dr. Biden. She is one of the most professional and on-point people I have had the privilege to work with," Jennifer says. "The event was incredibly successful for Hopelink and it was a privilege to be a part of helping that success happen."
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“Sometimes our strength comes from within us. Sometimes it can't. That’s where community and groups like Hopelink come in.”
- Dr. Jill Biden
Hopelink Reaching Out Luncheon |
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Hopelink is a social services nonprofit agency based in Redmond, Washington that serves north and east King County, Washington, with food banks, energy assistance, housing, a family development program, transportation and adult education.
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For stories that don't have the luxury of time.
My clients need results now, not six months from now. From civil rights to climate change, Indigenous activists, new startups, small businesses, and artists whose hearts need sharing, I get my clients results that help them leverage the power of the public.
Outpacing global PR firms? Yeah. It's kind of my thing.
I regularly replace global PR firms for my clients and get better results. I specialize in the niche and I only choose to work with clients who I believe are making a difference. I spend my spare time learning, listening, and creating.
I'm lucky in that I don't have to work for a living. I don't have to be here, but I want to be. I don't believe in sitting back and letting false narratives and bad information run the news cycles. I advocate for my clients because I believe their stories matter. They deserve to be known. They deserve a chance to make the world a better place.
I'm lucky in that I don't have to work for a living. I don't have to be here, but I want to be. I don't believe in sitting back and letting false narratives and bad information run the news cycles. I advocate for my clients because I believe their stories matter. They deserve to be known. They deserve a chance to make the world a better place.
I choose to be here.
For 25+ years I've harnessed my brain's unique way of working, my curiosity, and my tenacity to get results for my clients. I learned PR from the ground up and substituted what I didn't know with what I learned from my broadcast communications master's degree. I explored new media before it was called social media. I was designing virtual words and user engagement while most people still had dial-up. I think differently about PR and marketing for my clients and my methods work. I'm a one-woman PR firm with 25+ years of experience in getting communications results.
WHAT CLIENTS SAY |
"Jennifer’s work was instrumental in taking our independent theme park to the next level with record-breaking attendance and significant press attention. Her enthusiasm and understanding of park promotion got our stories into markets that were previously unavailable."
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- Brad Lofland, Assistant General Manager
SkyPark at Santa's Village |
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