One-Day Workshop

Have you ever wanted to sell your art, but get hung up when a gallery asks for an artist bio or statement? Not sure what your personal brand is? Do you want to promote yourself, but aren’t sure how?

In this one-day class, you’ll learn the big picture basics of marketing yourself as an artist and learn how to put yourself and your art “out there.” Whether you’ve already sold a few pieces, or thinking about starting, this class will help you on your path to being known.

This class is part workshop, part lecture, and very hands-on. You will be encouraged to talk about your personal art, your story, and bring select samples (photos) of your work to show the class. ​

Upcoming Dates & Locations

Picket Fence Art Studio
Saturday, March 30
​11:00am - 3:00pm
Red Sky Gallery
Saturday, May 11
​12:00pm - 3:00pm​
Class Overview:
Making Your Artist Bio
Together we’ll create a compelling paragraph about you as an artist for use in galleries, your website, and press.

Audience Psychology
We’ll get into “who” your specific audience is, as well as their psychographics, and demographics.

Your Artistic Portfolio
We’ll help you pick and choose which works of art to share on your website, and how to name and talk about said works.

Website Communications Basics
We’ll go through basic landing pages your website needs and talk about Weebly, an easy tool for setting up your own website.

Social Media Practice
We’ll learn strategies for social media communications and growth, as well as reaching your ideal audience.

Building Your Community Connection
Want to get your art into local and regional venues? Looking to connect in meaningful ways with your community? We’ll help you develop a strategy and begin your outreach.

Your Personal Press Strategy:
We’ll help you discover ways to get yourself into local media stories.

What to Bring to Class:
Bring your computer, as well as a pen and notebook to take notes. You will receive printed digital marketing worksheets you can fill out in class or at home.
About the Teacher:
Jennifer L. Jacobson is a Pacific Northwest artist and communications professional with 25+ years' experience helping brands get exposure that takes them to the next level. She works with artists, entertainers, startups, nonprofits, special causes, emerging brands, and campaigns with interesting stories. Her clients have been featured in thousands of publications and she has single-handedly replaced global PR firms and achieved better results.

Branding Resource Center

Get Jennifer's Upcoming Book

Snow Tires for Startups: How to Get PR Traction, is a practical guide for startups and growing brands who want to get the most out of their PR. Learn to think like a storyteller and weave your brand into a larger narrative that puts you in the history books. Snow Tires for Startups will help you navigate the world for PR and get the positive attention you need to move your brand forward.
“Is my startup ready for PR?" The answer has a lot to do with what your startup is already doing.​ Find out if you're ready now, if you should wait, or if you should have started PR months ago with this simple quiz. 
​Read more.

​3 Ways Big PR Firms Slow Down Startups

Do big global PR firms work for startups? The siren song of larger, global PR firms are tempting to many, but there are good reasons many startups should avoid them. You can do better than a big firm. Here’s why. 
​Read more.
Jacobson Communication specializes in public relations, brand development, and creative services for startups, theme parks, musicians, authors, nonprofits, and more. From audience awareness to brand development, and positive social change, you'll be surprised what better communications can do for your brand.
​Copyright 2024 Jacobson Communication

LAND ACKNOWLEDGEMENT

​Acknowledgement to the southern Lushootseed-speaking Coast Salish Indigenous Peoples whose land I live and work on.

The Duwamish People
This land also includes the traditional land and waterways of the first people of Seattle, the Duwamish People of past and present. It is with honor and gratitude to the land itself, the plants, animals, and the Duwamish Tribe that I practice my work.

The Puyallup Tribe​
This land is also on and adjacent to the traditional homelands and waterways of the Puyallup Tribe. The Puyallup people have lived on and stewarded these lands since the beginning of time and continue to do so today. I recognize that this land acknowledgement is one small step toward true allyship, and I commit to uplifting the voices, experiences, and histories of the Indigenous people of this land and beyond.
To learn more about the Puyallup Tribal Language program, visit:
https://www.puyalluptriballanguage.org
 
The Awaswas People
I would not be the person I am today without growing up in what is now called the Bay Area. For the Awaswas-speaking Uypi Tribe, the Amah Mutsun Tribal Band, current and future generations of Indigenous Peoples across the Bay Area. I acknowledge and honor the eight tribes known as the Awaswas People, who were the original people and caretakers of much of what is now known as the South Bay Area. The Awaswas had, since the dawn of time, worked with and cultivated the area so it had a variety and abundance of animals and plants. Their ways and practices maintained balance and biodiversity that the area has not known since colonization. The Spanish displaced, enacted violence against, enslaved, and forced the Awaswas People and other Indigenous Peoples of the Bay Area into the mission system, taking the Awaswas people to missions Santa Cruz and San Juan Bautista. Some Indigenous peoples of the area were able to escape to the south and into what is now Mexico. Some of those who escaped had to deny their identity and say they were Mexican in order to survive. Much of this history is still being discovered. Today, the Amah Mutsun Tribal Band, composed of the descendants of Indigenous people taken to missions Santa Cruz and San Juan Bautista during Spanish the Spanish Colonization of the Central Coast is working hard to restore traditional stewardship practices on these lands and heal from historical trauma.
To learn more about the Amah Mutsun Land Trust, click here.