Services

SERVICES OFFERED

"I meet clients where they are, with the budget and time they have, and help them find solutions that take them to the next level."

PR Services

Media Strategy

Discover PR's bigger picture for your brand. Jennifer helps clients plan short and long-term goals with time-tested market strategies that are both achievable and flexible.

Story Development

Develop a great story that resonates with your ideal audience at the right time. Jennifer helps clients create stories that stand out and get noticed in all the right ways.

Media Outreach

Jennifer targets thousands of reporters for each story, with real-time campaign feedback. Her methods of finding and sending custom pitches to the right reporters is proven and repeatable.

Thought Leadership

Even when you're not the center of the story, you can still be part of it. Build brand influence with thought leadership stories and interviews with targeted media outlets.

WRITE BETTER PRESS RELEASES NOW

Eye-catching press releases are an essential part of brand communication, but they can be difficult to write. Make every press release count.

Here are seven tips to improve your startup’s press release today.

Get the Free PDF

Marketing Services

Social Media Strategy

Anyone can post a pretty picture to Instagram, but we help you target your specific audience with compelling content strategies, contests, and creativity.

Brand Identity

Stand out from the noise and find out what makes your brand tick and how to make your story stick with your target audience.

Audience Identification

From demographics to psychographics, dig into what your audience really wants and develop a relationship of trust with them.

User Engagement Strategy

Learn how to grow deeper relationships with your audience and engage them in meaningful ways.

About Jacobson Communication

Jacobson Communication specializes in public relations and creative services for growing niche brands, including startups, theme parks, musicians, authors, nonprofits, and more. From audience awareness to brand development, and positive social change, you'll be surprised what better communications can do for your brand.

REACH OUT

A Word About Generative AI in Regards to
Comms and Creativity

One of the values I bring to my clients is my ability to grasp the "big picture" and align it with the public's current moods, thought patterns, and needs. I believe my specific brain, my heart, my experience, and my personal methodology are what separates me from those who rely on what generative AI feeds them.

I do not use generative AI, nor do I generally endorse its use for writing and creation in public relations, the music industry, or art. To all my fellow comms and creatives out there; stay human!

You can learn more about my thoughts on generative AI here:

The Jacobson Governing Principles for Ethical Uses of AI

Land Acknowledgement

Acknowledgement to the southern Lushootseed-speaking Coast Salish Indigenous Peoples whose land I live and work on.

This land also includes the traditional land and waterways of the first people of Seattle, the Duwamish People of past and present. It is with honor and gratitude to the land itself, the plants, animals, and the Duwamish Tribe that I practice my work.

This land is also on and adjacent to the traditional homelands and waterways of the Puyallup Tribe. The Puyallup people have lived on and stewarded these lands since the beginning of time and continue to do so today. I recognize that this land acknowledgement is one small step toward true allyship, and I commit to uplifting the voices, experiences, and histories of the Indigenous people of this land and beyond.

To learn more about the Puyallup Tribal Language program, visit:
https://www.puyalluptriballanguage.org

Personal Statement

It is my hope that we all deepen our understanding, awareness, and relationship to where we live in the world, and that we, individually and as a group, do our part to heal the wounds caused by genocide, enslavement, displacement, and other such atrocities, many of which have been intentionally carried forward into our present day and built into modern systems of power. Here is a list of books that might help you on your way to decolonizing the mind.