I Fixed the TIME Magazine 2025 Cover So You Don’t Have To - musings from a Feral PR Consultant

​You’ve probably seen the 2025 TIME Magazine Person of the Year cover, elevating tech titans as the Architects of AI, on the humble I-beam.

As a marketer and PR professional who has studied propaganda, my heaviest takeaway is this:
TIME has been compromised, again. 

TIME is not reflecting or reporting on reality. It’s trying to create a new one And who does that benefit? How does that change how people in the future think about history?

The picture suggests:

• They’re just like us, just like the working class, minus a couple billionaires
• They’re architects, only, they’re all not exactly the ones responsible for building anything
• They’re elevated, even though some of them have had recent catastrophic financial failings
• They’re all equally featured, mostly, unless one is getting cropped out while another has ample room

​I’m not writing a think piece on this because this is a fast-moving time and I have other slow things that want to do with my hours, like sitting in the studio, working on creating music.

But I ask you to question what you see. Question the narrative you are being fed. Who benefits? Who is making money from how you are influenced? What are you doing to be aware of this? What are you doing to change it?

I believe you can make a difference. It doesn’t have to be big. It can be conversations with friends, small things created with intention. Little cracks that eventually shatter the glass foundations on which empires thrives.

 And why should you resist empire? Because under empire, no matter how hard you try, you, your family, your friends, and your community, are subjugated; at the behest of hoarded privilege and power that may or may not move in your favor. If you live in such an environment, your agency is not something you are given. It is something you have to take. Find your own ways of resisting the narrative.

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About the Author
Jennifer L. Jacobson is the feral PR consultant (not a SIMP for AI Investors) who loves to get her clients in the news. She is the founder of the one-woman PR firm, Jacobson Communication, which often replaces big global firms and gets better results. Jennifer has shaped some of the biggest news narratives in the last 20+ years in social media, startups, tech, branding, activism, and philanthropy, despite the world often being on fire. She also creates custom songs for theme parks and growing brands. She has a penchant for enchanted places and impossible sounding ideas. Don’t give her a metaphorical lever and a place to stand unless you mean it; because she will find a way to move the world.

To learn more, visit https://jacobsoncommunication.com