Extra-Lean STARTUP 2021 PACKAGES
|
Jacobson Communication offers something for every budget. We work with early-stage startups, as well as established startups that have hundreds of employees and multiple global locations.
We understand that new, not-yet-funded startups can't always afford a fast-running, go-get-em' monthly startup package that typically ranges from $4,000 to $15,000. New startups often have a modest budget and that's ok. We offer mini PR and marketing packages for up to four months, to help you get started. Who Qualifies? Do you have less than $900,000 in investment? Need some help with your communications? Pick a package and contact us today. |
|
MONTHLY SERVICES
"Starter PR " - Mini-Public Relations Package:
For startups on a lean budget who still need PR.
• Jacobson Communication helps you write one story per month that lives on your company's blog.
• Jacobson Communication creates a custom list of reporters and pitches your story to them.
• Two scheduled 20 minute "staying on course" phones calls per month. Together, we will outline media strategy and upcoming stories.
- $2,000 per month*
For startups on a lean budget who still need PR.
• Jacobson Communication helps you write one story per month that lives on your company's blog.
• Jacobson Communication creates a custom list of reporters and pitches your story to them.
• Two scheduled 20 minute "staying on course" phones calls per month. Together, we will outline media strategy and upcoming stories.
- $2,000 per month*
"Keep it On The Rails" - Messaging Package:
It's like having an in-house marketer on-call, but for a fraction of the cost.
• Monthly Wayfinding: One scheduled twenty-minute monthly brand planning, advisement, or brainstorming phone call.
• Materials Review: Review of one piece of public-facing material, up to 1,000 words or 4 pages.
• Shoutout: Short mention in a media pitch as an "up and coming startup."
- $1,000 per month*
It's like having an in-house marketer on-call, but for a fraction of the cost.
• Monthly Wayfinding: One scheduled twenty-minute monthly brand planning, advisement, or brainstorming phone call.
• Materials Review: Review of one piece of public-facing material, up to 1,000 words or 4 pages.
• Shoutout: Short mention in a media pitch as an "up and coming startup."
- $1,000 per month*
"The Social Butterfly" - Social Media Package:
Optional platforms typically include Facebook, Twitter, Instagram, and LinkedIn.
• 20 Minute scheduled monthly phone call to map out social media calendar and communications objectives.
• Creation of four topical social media "posts" (images and text). We send you the materials, you post to social.
• Shoutout: Short mention in a media pitch as an "up and coming startup."
- $1,000 per month*
Optional platforms typically include Facebook, Twitter, Instagram, and LinkedIn.
• 20 Minute scheduled monthly phone call to map out social media calendar and communications objectives.
• Creation of four topical social media "posts" (images and text). We send you the materials, you post to social.
• Shoutout: Short mention in a media pitch as an "up and coming startup."
- $1,000 per month*
One-Time PR Services
• Messaging & Key Reporters: The "First Time" PR Package
Do you have a new startup to launch on a lean budget? As the CEO or founder, do you only have the budget to do PR yourself? Let us help you with the groundwork. The "First Time PR Package" includes:
1. We'll help you create a press-friendly general "about paragraph" to use on your website, press release, and public-facing materials.
2. Two pitch outlines for you to send to reporters.
3. Your customized "top 30" list of reporter (names, publications, and titles) for you to follow.
How it works:
Jacobson Communication will send you a form for you to fill out with questions about your startup. Send it back and within two weeks, we'll send you the above-mentioned deliverables.
- $1,500*
Do you have a new startup to launch on a lean budget? As the CEO or founder, do you only have the budget to do PR yourself? Let us help you with the groundwork. The "First Time PR Package" includes:
1. We'll help you create a press-friendly general "about paragraph" to use on your website, press release, and public-facing materials.
2. Two pitch outlines for you to send to reporters.
3. Your customized "top 30" list of reporter (names, publications, and titles) for you to follow.
How it works:
Jacobson Communication will send you a form for you to fill out with questions about your startup. Send it back and within two weeks, we'll send you the above-mentioned deliverables.
- $1,500*
• Press Release Makeover
Do you have a press release that needs to look professional? We can edit and adjust your messaging to make your press release stand out and put your startup in a good light.
Send us your press release, or current story details, and fill out our questionnaire, and we'll send you your customized press release maximized for distribution. Includes one optional round of revisions.
- $500*
Do you have a press release that needs to look professional? We can edit and adjust your messaging to make your press release stand out and put your startup in a good light.
Send us your press release, or current story details, and fill out our questionnaire, and we'll send you your customized press release maximized for distribution. Includes one optional round of revisions.
- $500*
One-Time Marketing Services
• Website Walkthrough
Wondering why customers aren't engaging with your website? Your website might need to be more user-friendly.
1. Initial Impressions: We offer notes on what customers initially may be hesitating on, or thinking about when they view your website.
Includes: Home page, About Page, and Call To Action/Contact Page.
2. A 20 minute phone call to discuss possible ideas and updates to make your website better.
- $800*
Wondering why customers aren't engaging with your website? Your website might need to be more user-friendly.
1. Initial Impressions: We offer notes on what customers initially may be hesitating on, or thinking about when they view your website.
Includes: Home page, About Page, and Call To Action/Contact Page.
2. A 20 minute phone call to discuss possible ideas and updates to make your website better.
- $800*
• Logo and Tagline Design Guidance
Is it time to change or update your startup logo? Let us help. It's like having an in-house marketing advisor, for a fraction of the cost.
1. Tagline: We'll review your current tagline and suggest up to three alternatives.
2. Logo Analysis: We'll look at your current logo and provide opinion and notes from an "outsider's" initial impressions.
3. Alternative Design Sketchbook Ideas: We'll provide up to 5 possible alternative ideas/concepts for you to consider and develop on your own. Note, these are visual sketch mockups, not final designs. You will need a designer for final designs.
4. Color Scheme Advice: We'll provide input as to the eye-catching nature of your color scheme as well as a possible alternative.
- $500*
Is it time to change or update your startup logo? Let us help. It's like having an in-house marketing advisor, for a fraction of the cost.
1. Tagline: We'll review your current tagline and suggest up to three alternatives.
2. Logo Analysis: We'll look at your current logo and provide opinion and notes from an "outsider's" initial impressions.
3. Alternative Design Sketchbook Ideas: We'll provide up to 5 possible alternative ideas/concepts for you to consider and develop on your own. Note, these are visual sketch mockups, not final designs. You will need a designer for final designs.
4. Color Scheme Advice: We'll provide input as to the eye-catching nature of your color scheme as well as a possible alternative.
- $500*
• Customer Analysis
Not sure who your customers are or should be? Wondering how to communicate to them? Let us help. It's like having an in-house CMO on call, for a fraction of the cost.
1. Initial Impressions: We offer insight into your current customers as well as customer groups you may not have yet considered.
2. 30 minute phone call to discuss current customers, challenges, and findings.
- $600*
Not sure who your customers are or should be? Wondering how to communicate to them? Let us help. It's like having an in-house CMO on call, for a fraction of the cost.
1. Initial Impressions: We offer insight into your current customers as well as customer groups you may not have yet considered.
2. 30 minute phone call to discuss current customers, challenges, and findings.
- $600*
*
- All prices limited to 2021. Prices subject to change.
- Monthly packages available for up to 4 consecutive months.
- This offer is only for new startups with less than a $900,000 dollars in investment.
- Includes a one-time $100 onboarding fee.
- Payment due at the start of work. Monthly plans are to be paid the first week of the month.
- Limited to availability.
- All prices limited to 2021. Prices subject to change.
- Monthly packages available for up to 4 consecutive months.
- This offer is only for new startups with less than a $900,000 dollars in investment.
- Includes a one-time $100 onboarding fee.
- Payment due at the start of work. Monthly plans are to be paid the first week of the month.
- Limited to availability.
