"It takes 20 years to build a good reputation and five minutes to ruin it. If you think about that, you'll do things differently.”
"It takes 20 years to build a good reputation and five minutes to ruin it. If you think about that, you'll do things differently.”
SERVICES FOR STARTUPS
Does your startup need to get noticed? We work with clients in both long and short term capacities as well as project-based initiatives. Whether' you're brand new, or you've been around for a few years, we can help.
Startup-Focused Public Relations
Public relations is one of the best ways for your startup to get more customers, be known, and sell more products. We do public relations differently than big global firms because we know and understand startups and the entrepreneurial mindset. You don't have months to plan a launch. You need it now, and you need it to work! We can help you navigate the press. Pitching reporters is about building meaningful connections and providing them with quality content to support their stories. Jacobson Communication knows how to get you in front of reporters, at the right time, with the right story.
PR Services Include: Press outreach and follow up (this is a job for a professional). Reporter connections, including ability to search and reach any U.S. media outlet. Scale; we can reach thousands of reporters in a day. Story planning for the upcoming months and year. Industry visibility ideas to make you stand out. Detailed reports of past public relations efforts, as well as reports on your competitors.
PR Services Include: Press outreach and follow up (this is a job for a professional). Reporter connections, including ability to search and reach any U.S. media outlet. Scale; we can reach thousands of reporters in a day. Story planning for the upcoming months and year. Industry visibility ideas to make you stand out. Detailed reports of past public relations efforts, as well as reports on your competitors.
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Event Communications and Publicity
What your startup communicates at an event influences how investors, potential business partners, audiences, and your competition think about your brand.
Event Services Include: Helping you figure out which events are worth your time. Pitching you as a keynote expert or panelist for upcoming events. Helping you draft keynote speeches, panel discussions, and demo decks. Publicizing that your brand will be at an event, before, during, and after. Hosting or sponsoring an event? We can help you brand it so the right people attend and the right reporters cover it.
Event Services Include: Helping you figure out which events are worth your time. Pitching you as a keynote expert or panelist for upcoming events. Helping you draft keynote speeches, panel discussions, and demo decks. Publicizing that your brand will be at an event, before, during, and after. Hosting or sponsoring an event? We can help you brand it so the right people attend and the right reporters cover it.
Booth Pitching, Decks, and Flyers
Do you have a booth at an upcoming event? We can help you attract more qualified visitors with the right messaging, merchandise, demos, and flyers.
Additional Communications Services
About Us Messaging
Your “About Us” paragraph is one of the most important communication pieces for any tech startup. It is the first thing people see in web search results, the last thing they see in your email signature. It's the public-facing element that supports every press release and announcement your organization distributes. Yet it is often neglected—thrown together from legacy messaging, and adjusted haphazardly without strategic thought as to its impact and significance. Jacobson Communication helps startups create clear, high-impact “about us” paragraphs that define your organization and engage your audience.
Thought Leadership Articles
Does your company’s leadership team want to establish their professional leadership in a specific industry? Jacobson Communication can help them craft compelling articles for placement in strategic publications. We also specialize in creating company-supporting, consumer-facing articles aimed at the general public.
Email Communication Planning
From subject lines to communications calendars, Jacobson Communication can help your startup craft narratives and campaigns that compel your network to action.
Website Copy
Your website is often the first impression people have of your organization. It must communicate what your company is, what it does, why it’s relevant, and how people can engage. Jacobson Communication can help your company create compelling, engaging website copy that drives your company’s initiatives.
Investor Pitch-Crafting and Slide Deck
Pitching to investors is perhaps the most important activity of any organization looking for funding. Jacobson Communication can help you craft compelling pitches and slide decks that clearly communicate why your company is worthy of investor dollars. Read our tips here.
App Store Descriptions
App store descriptions can be the difference between someone downloading your company’s app or moving on to your competition. Jacobson Communication can help your company craft clear, compelling messaging for your app.
Industry Study Positioning
If your company has significant insight or information about an industry, it may be time to consider publishing an industry study. Jacobson Communication can help you decide what kind of study to publish, as well as help you craft the messaging to elicit action from your target audience.
Video Scripts
Jacobson Communication’s team is expert at crafting high-impact video scripts for ads, “about us” videos, video case studies, demo videos, and more.
Product Packaging
Jacobson Communication specializes in the art of helping company create eye-catching, high-impact messaging for product packaging.
BETTER COMMUNICATIONS HELPS YOUR STARTUP:
• Resonate With Decision-Makers. Jacobson Communication helps tech startups influence people who will have the greatest impact on their success: investors, consumers, and the press. While founders and tech-savvy engineers are experts at explaining how their products work, it takes a special kind of passion to communicate why anyone should care about a new algorithm, service, or app. We help develop startup-centric communications strategies that define why your product or service is important, so decision-makers understand the benefit and take action that drives your business forward.
• Stand Out From The Crowd. "Startupland" is the most competitive, rapidly-evolving business ecosystem in the world. Jacobson Communication helps tech startups establish their marketplace position and stand out from the crowd.
Your “About Us” paragraph is one of the most important communication pieces for any tech startup. It is the first thing people see in web search results, the last thing they see in your email signature. It's the public-facing element that supports every press release and announcement your organization distributes. Yet it is often neglected—thrown together from legacy messaging, and adjusted haphazardly without strategic thought as to its impact and significance. Jacobson Communication helps startups create clear, high-impact “about us” paragraphs that define your organization and engage your audience.
Thought Leadership Articles
Does your company’s leadership team want to establish their professional leadership in a specific industry? Jacobson Communication can help them craft compelling articles for placement in strategic publications. We also specialize in creating company-supporting, consumer-facing articles aimed at the general public.
Email Communication Planning
From subject lines to communications calendars, Jacobson Communication can help your startup craft narratives and campaigns that compel your network to action.
Website Copy
Your website is often the first impression people have of your organization. It must communicate what your company is, what it does, why it’s relevant, and how people can engage. Jacobson Communication can help your company create compelling, engaging website copy that drives your company’s initiatives.
Investor Pitch-Crafting and Slide Deck
Pitching to investors is perhaps the most important activity of any organization looking for funding. Jacobson Communication can help you craft compelling pitches and slide decks that clearly communicate why your company is worthy of investor dollars. Read our tips here.
App Store Descriptions
App store descriptions can be the difference between someone downloading your company’s app or moving on to your competition. Jacobson Communication can help your company craft clear, compelling messaging for your app.
Industry Study Positioning
If your company has significant insight or information about an industry, it may be time to consider publishing an industry study. Jacobson Communication can help you decide what kind of study to publish, as well as help you craft the messaging to elicit action from your target audience.
Video Scripts
Jacobson Communication’s team is expert at crafting high-impact video scripts for ads, “about us” videos, video case studies, demo videos, and more.
Product Packaging
Jacobson Communication specializes in the art of helping company create eye-catching, high-impact messaging for product packaging.
BETTER COMMUNICATIONS HELPS YOUR STARTUP:
• Resonate With Decision-Makers. Jacobson Communication helps tech startups influence people who will have the greatest impact on their success: investors, consumers, and the press. While founders and tech-savvy engineers are experts at explaining how their products work, it takes a special kind of passion to communicate why anyone should care about a new algorithm, service, or app. We help develop startup-centric communications strategies that define why your product or service is important, so decision-makers understand the benefit and take action that drives your business forward.
• Stand Out From The Crowd. "Startupland" is the most competitive, rapidly-evolving business ecosystem in the world. Jacobson Communication helps tech startups establish their marketplace position and stand out from the crowd.
