 For many theme parks Spring is a dormant time of year when the worst of the weather passes. But all should not be quiet in your marketing and PR departments. Spring is a great time to jumpstart many activities that will pay off in the busy season.
Here are 12 activities you can start now to prepare your park for peak season. 1. Map Out Your “Big Announcements” and stories for the Year Do you have a fantastic summer music lineup you’ll need to promote? How about a new ride opening or attraction? Whatever it is, map it out and put it on your editorial calendar now so you have time to plan for and promote it.  Hiring a PR firm is a big step for any new or growing brand. If you've reached this point, congratulations, you’ve gotten farther than a lot of other brands ever have. Here are seven common myths to avoid when considering hiring a PR firm.
1. The Best PR Firms Are Really Big Choosing a big PR firm that works with big clients can be a bad choice for new and emerging brands for several reasons. Big PR firms are expensive for cost-conscious brands. Unless they have a “small brand” department big PR firms are mainly focused on their big, name-brand clients, because they look good, and they bring in most of the money. Most big PR firms don’t specialize in the nuances of startups. While they may have fancy reports and a fleet of underlings to meet with you regularly, big PR firms don’t usually understand the specific needs of budding entrepreneurship associated with startups. You’re better off looking for PR firms that specialize in, and have results for companies of a similar size and focus to yours. |
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About the AuthorJennifer is a storyteller who connects big ideas with audiences. She specializes in public relations, brand development, and creative services for startups, theme parks, musicians, authors, nonprofits, and more. From audience awareness to brand development, and positive social change, Jennifer works with clients she believes in and that she believes she can help. 
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Get Jennifer's Upcoming BookSnow Tires for Startups: How to Get PR Traction, is a practical guide for startups and growing brands who want to get the most out of their PR. Learn to think like a storyteller and weave your brand into a larger narrative that puts you in the history books. Snow Tires for Startups will help you navigate the world for PR and get the positive attention you need to move your brand forward.
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“Is my startup ready for PR?" The answer has a lot to do with what your startup is already doing. Find out if you're ready now, if you should wait, or if you should have started PR months ago with this simple quiz.
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3 Ways Big PR Firms Slow Down StartupsDo big global PR firms work for startups? The siren song of larger, global PR firms are tempting to many, but there are good reasons many startups should avoid them. You can do better than a big firm. Here’s why.
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Jacobson Communication specializes in public relations, brand development, and creative services for startups, theme parks, musicians, authors, nonprofits, and more. From audience awareness to brand development, and positive social change, you'll be surprised what better communications can do for your brand.
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