 As a new entrepreneur, you’ve been building your startup for months, and now you’re ready to start pitching to the venture capital community. You may be ready, but is your pitch deck? Are you sure you have the right elements to attract a VC?
 Having your startup acquired can be a fortunate and exciting part of any entrepreneur’s life. If you’re the CEO, there are some things you need to be aware of when it comes to PR and communications. This is a turning point for you. What you do and say now will be remembered, so it's important to do the right thing.
 Knowing when to start PR isn’t always easy, especially for startups. In my years of public relations and marketing experience, very few startups begin their PR efforts too early. Some startups wait to begin public relations until they’ve been selling products for over a year, and some wait until they feel like they have a story worth sharing. With so many outside voices insisting that a startup “must start now” on advertising, social media, SEO, rebranding, choosing an office space, hiring a team, winning awards, and giving cars as signing bonuses, it’s a lot. I get it.
 From the Santa Cruz surf, to the top of Mt. Umunhum, to Seattle, and beyond, 2019 has been an adventure. Here's some of our behind the scenes!
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About Jacobson Communication
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Jacobson Communication specializes in public relations and creative services for growing niche brands, including startups, theme parks, musicians, authors, nonprofits, and more. From audience awareness to brand development, and positive social change, you'll be surprised what better communications can do for your brand.
A Word About Generative AI in Regards to
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Land AcknowledgementAcknowledgement to the southern Lushootseed-speaking Coast Salish Indigenous Peoples whose land I live and work on.
This land also includes the traditional land and waterways of the first people of Seattle, the Duwamish People of past and present. It is with honor and gratitude to the land itself, the plants, animals, and the Duwamish Tribe that I practice my work. This land is also on and adjacent to the traditional homelands and waterways of the Puyallup Tribe. The Puyallup people have lived on and stewarded these lands since the beginning of time and continue to do so today. I recognize that this land acknowledgement is one small step toward true allyship, and I commit to uplifting the voices, experiences, and histories of the Indigenous people of this land and beyond. To learn more about the Puyallup Tribal Language program, visit: https://www.puyalluptriballanguage.org Personal StatementIt is my hope that we all deepen our understanding, awareness, and relationship to where we live in the world, and that we, individually and as a group, do our part to heal the wounds caused by genocide, enslavement, displacement, and other such atrocities, many of which have been intentionally carried forward into our present day and built into modern systems of power. Here is a list of books that might help you on your way to decolonizing the mind.
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