 As a new entrepreneur, you’ve been building your startup for months, and now you’re ready to start pitching to the venture capital community. You may be ready, but is your pitch deck? Are you sure you have the right elements to attract a VC?
 Having your startup acquired can be a fortunate and exciting part of any entrepreneur’s life. If you’re the CEO, there are some things you need to be aware of when it comes to PR and communications. This is a turning point for you. What you do and say now will be remembered, so it's important to do the right thing.
 Knowing when to start PR isn’t always easy, especially for startups. In my years of public relations and marketing experience, very few startups begin their PR efforts too early. Some startups wait to begin public relations until they’ve been selling products for over a year, and some wait until they feel like they have a story worth sharing. With so many outside voices insisting that a startup “must start now” on advertising, social media, SEO, rebranding, choosing an office space, hiring a team, winning awards, and giving cars as signing bonuses, it’s a lot. I get it.
 From the Santa Cruz surf, to the top of Mt. Umunhum, to Seattle, and beyond, 2019 has been an adventure. Here's some of our behind the scenes!
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AuthorJennifer L. Jacobson is a creator and communications strategist who helps brands advance in growing industries. Her clients have been on The View, The Today Show, in TIME Magazine’s best site of the year, The New York Times, The Wall Street Journal, Popular Science, Scientific American, USA Today, and thousands more. 
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Check Out Jennifer's New PR Book!Snow Tires for Startups: How to Get PR Traction, is a practical guide for startups and growing brands who want to get the most out of their PR. If you already have a PR firm, this book will help you get the most out of your them and streamline your brand's communications. If you're the solo rockstar doing PR on your own, this book will teach you the ins and outs of public relations from a startup expert with two decades of experience.
Maximize the work you’re already doing and do it right the first time. This book will help you think like a storyteller and learn to weave your brand into a larger narrative that puts you in the history books. Snow Tires for Startups picks up where other PR books leave off, helping you navigate the world for PR and get the positive attention you need to move your brand forward. |
Startup Resource Center
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3 Ways Big PR Firms Slow Down StartupsDo big global PR firms work for startups? The siren song of larger, global PR firms are tempting to many, but there are good reasons startups should avoid them. You can do better than a big firm. Here’s why.
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Jacobson Communication is a Pacific Northwest boutique public relations & creative firm that helps startups, emerging brands, theme parks, and nonprofits get the attention needed to drive positive brand engagement. From sales, to biz dev, to company enrichment, you'll be surprised what better communications can do for your brand.
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