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Stories & Insights

My North Star: The Abandoned Amusement Park That Guided Me Home

4/7/2021

 
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Santa's Village, as it once looked, from Highway 17 in California.
As long as I can remember, I’ve been obsessed with a theme park that now, only exists in memory. Before I had words to describe it, I saw its ghost, every time my parents drove home. The abandoned relic with twenty-foot candy canes and giant colorful concrete mushrooms waited, faded and forgotten, to beckon travelers to an empty Welcome House and a hidden enchanted forest beyond. But the cars no longer stopped as they sped along the highway through the Santa Cruz mountains and the children's laughter that once encompassed the park gave way to a lonely wind.
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Not everyone grows up next door to an abandoned winter-themed amusement park. As far as I was concerned, I was one of the luckiest kids in the world. I like to think that was part of the founder’s dream; for more kids to live near such a park. Glenn Holland envisioned Santa’s Village after growing  up during the Great Depression. He never really had a childhood and he made up for lost time.

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    About the Author

    Jennifer is a storyteller who connects big ideas with audiences.  She specializes in public relations, brand development, and creative services for startups, theme parks, musicians, authors, nonprofits, and more. 

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About Jacobson Communication

Jacobson Communication specializes in public relations and creative services for growing niche brands, including startups, theme parks, musicians, authors, nonprofits, and more. From audience awareness to brand development, and positive social change, you'll be surprised what better communications can do for your brand.
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A Word About Generative AI in Regards to
​Comms and Creativity

One of the values I bring to my clients is my ability to grasp the "big picture" and align it with the public's current moods, thought patterns, and needs. I believe my specific brain, my heart, my experience, and my personal methodology are what separates me from those who rely on what generative AI feeds them.

​I do not use generative AI, nor do I generally endorse its use for writing and creation in public relations, the music industry, or art. ​To all my fellow comms and creatives out there; stay human!

​You can learn more about my thoughts on generative AI here:
The Jacobson Governing Principles for Ethical Uses of AI

Land Acknowledgement

​​Acknowledgement to the southern Lushootseed-speaking Coast Salish Indigenous Peoples whose land I live and work on.

This land also includes the traditional land and waterways of the first people of Seattle, the Duwamish People of past and present. It is with honor and gratitude to the land itself, the plants, animals, and the Duwamish Tribe that I practice my work.

This land is also on and adjacent to the traditional homelands and waterways of the Puyallup Tribe. The Puyallup people have lived on and stewarded these lands since the beginning of time and continue to do so today. I recognize that this land acknowledgement is one small step toward true allyship, and I commit to uplifting the voices, experiences, and histories of the Indigenous people of this land and beyond.
​
To learn more about the Puyallup Tribal Language program, visit:
https://www.puyalluptriballanguage.org

Personal Statement

​It is my hope that we all deepen our understanding, awareness, and relationship to where we live in the world, and that we, individually and as a group, do our part to heal the wounds caused by genocide, enslavement, displacement, and other such atrocities, many of which have been intentionally carried forward into our present day and built into modern systems of power. Here is a list of books that might help you on your way to decolonizing the mind.
​Copyright 2025 Jacobson Communication

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