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Stories & Insights

My North Star: The Abandoned Amusement Park That Guided Me Home

4/7/2021

 
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Santa's Village, as it once looked, from Highway 17 in California.
As long as I can remember, I’ve been obsessed with a theme park that now, only exists in memory. Before I had words to describe it, I saw its ghost, every time my parents drove home. The abandoned relic with twenty-foot candy canes and giant colorful concrete mushrooms waited, faded and forgotten, to beckon travelers to an empty Welcome House and a hidden enchanted forest beyond. But the cars no longer stopped as they sped along the highway through the Santa Cruz mountains and the children's laughter that once encompassed the park gave way to a lonely wind.
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Not everyone grows up next door to an abandoned winter-themed amusement park. As far as I was concerned, I was one of the luckiest kids in the world. I like to think that was part of the founder’s dream; for more kids to live near such a park. Glenn Holland envisioned Santa’s Village after growing  up during the Great Depression. He never really had a childhood and he made up for lost time.

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    About the Author

    Jennifer is a storyteller who connects big ideas with audiences.  She specializes in public relations, brand development, and creative services for startups, theme parks, musicians, authors, nonprofits, and more. 

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Jacobson Communication is a one-woman PR firm that delivers game-changing public relations and brand development for extraordinary clients with a story to share.

I also work with PR firms and internal PR teams who need
​out-of-the-box additional help.

The Generative AI Skeptic

​I do not use generative AI, nor do I generally endorse its use for writing and creation in public relations, the music industry, or art. Read more here:
The Jacobson Governing Principles for Ethical Uses of AI
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Land Acknowledgement

​​Acknowledgement to the southern Lushootseed-speaking Coast Salish Indigenous Peoples whose land I live and work on.

This land also includes the traditional land and waterways of the first people of Seattle, the Duwamish People of past and present. It is with honor and gratitude to the land itself, the plants, animals, and the Duwamish Tribe that I practice my work.

This land is also on and adjacent to the traditional homelands and waterways of the Puyallup Tribe. The Puyallup people have lived on and stewarded these lands since the beginning of time and continue to do so today. I recognize that this land acknowledgement is one small step toward true allyship, and I commit to uplifting the voices, experiences, and histories of the Indigenous people of this land and beyond.
​
To learn more about the Puyallup Tribal Language program, visit:
https://www.puyalluptriballanguage.org

Personal Statement

​It is my hope that we all deepen our understanding, awareness, and relationship to where we live in the world, and that we, individually and as a group, do our part to heal the wounds caused by genocide, enslavement, displacement, and other such atrocities, many of which have been intentionally carried forward into our present day and built into modern systems of power. Here is a list of books that might help you on your way to decolonizing the mind.

My thoughts are my own, and not necessarily those of my clients or those I work with.
​May your thoughts ​also be your own.


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​Copyright 2026 Jennifer Jacobson
Jacobson Communication, The Feral PR Consultant
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