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The Brand Maker Blog

3 Things Startups Need to Know About PR Today

10/30/2019

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​To say that PR and the media has changed in the last decade is an understatement. We’ve gone from a 24-hr news cycle to a multi-platform, 24/7, saturated media culture with up-to-the minute headlines that change with the slightest of input.

So what’s a startup to do? Can you still make headlines? What’s changed and what’s still the same? The answers are in the new book; Snow Tires for Startups: How to Get PR Traction. Here are three of the tried and true takeaways from the book that your startup needs to know about PR today.

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    Author

    Jennifer L. Jacobson is a communications strategist who helps brands advance in growing industries. Her clients have been on The View, The Today Show, in TIME Magazines’s best site of the year, The New York Times, The Wall Street Journal, Popular Science, Scientific American, USA Today, and thousands more.

    View my profile on LinkedIn

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Jacobson Communication is a Pacific Northwest boutique public relations firm that helps startups, emerging brands, and nonprofits get the attention needed to drive positive brand engagement. From sales, to biz dev, to company enrichment, you'll be surprised what better communications can do for your brand.
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