 To say that PR and the media has changed in the last decade is an understatement. We’ve gone from a 24-hr news cycle to a multi-platform, 24/7, saturated media culture with up-to-the minute headlines that change with the slightest of input.
So what’s a startup to do? Can you still make headlines? What’s changed and what’s still the same? The answers are in the new book; Snow Tires for Startups: How to Get PR Traction. Here are three of the tried and true takeaways from the book that your startup needs to know about PR today. |
AuthorJennifer L. Jacobson is a creator and communications strategist who helps brands advance in growing industries. Her clients have been on The View, The Today Show, in TIME Magazine’s best site of the year, The New York Times, The Wall Street Journal, Popular Science, Scientific American, USA Today, and thousands more. 
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Check Out Jennifer's New PR Book!Snow Tires for Startups: How to Get PR Traction, is a practical guide for startups and growing brands who want to get the most out of their PR. If you already have a PR firm, this book will help you get the most out of your them and streamline your brand's communications. If you're the solo rockstar doing PR on your own, this book will teach you the ins and outs of public relations from a startup expert with two decades of experience.
Maximize the work you’re already doing and do it right the first time. This book will help you think like a storyteller and learn to weave your brand into a larger narrative that puts you in the history books. Snow Tires for Startups picks up where other PR books leave off, helping you navigate the world for PR and get the positive attention you need to move your brand forward. |
Startup Resource Center
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3 Ways Big PR Firms Slow Down StartupsDo big global PR firms work for startups? The siren song of larger, global PR firms are tempting to many, but there are good reasons startups should avoid them. You can do better than a big firm. Here’s why.
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Jacobson Communication is a Pacific Northwest boutique public relations & creative firm that helps startups, emerging brands, theme parks, and nonprofits get the attention needed to drive positive brand engagement. From sales, to biz dev, to company enrichment, you'll be surprised what better communications can do for your brand.
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Copyright 2021 Jacobson Communication |