 To say that PR and the media has changed in the last decade is an understatement. We’ve gone from a 24-hr news cycle to a multi-platform, 24/7, saturated media culture with up-to-the minute headlines that change with the slightest of input.
So what’s a startup to do? Can you still make headlines? What’s changed and what’s still the same? The answers are in the new book; Snow Tires for Startups: How to Get PR Traction. Here are three of the tried and true takeaways from the book that your startup needs to know about PR today. |
About Jacobson Communication
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Jacobson Communication specializes in delivering game-changing PR and earned media for extraordinary clients with a story to share.
I work with nonprofits, outdoor brands, tech companies, entertainment brands, startups, theme parks, musicians, authors, nonprofits, special causes and more. From at-scale media relations, and brand engagement, to positive social change, you'll be surprised what better communications can do for you. The Generative AI Skeptic
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Land AcknowledgementAcknowledgement to the southern Lushootseed-speaking Coast Salish Indigenous Peoples whose land I live and work on.
This land also includes the traditional land and waterways of the first people of Seattle, the Duwamish People of past and present. It is with honor and gratitude to the land itself, the plants, animals, and the Duwamish Tribe that I practice my work. This land is also on and adjacent to the traditional homelands and waterways of the Puyallup Tribe. The Puyallup people have lived on and stewarded these lands since the beginning of time and continue to do so today. I recognize that this land acknowledgement is one small step toward true allyship, and I commit to uplifting the voices, experiences, and histories of the Indigenous people of this land and beyond. To learn more about the Puyallup Tribal Language program, visit: https://www.puyalluptriballanguage.org Personal StatementIt is my hope that we all deepen our understanding, awareness, and relationship to where we live in the world, and that we, individually and as a group, do our part to heal the wounds caused by genocide, enslavement, displacement, and other such atrocities, many of which have been intentionally carried forward into our present day and built into modern systems of power. Here is a list of books that might help you on your way to decolonizing the mind.
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Copyright 2026 Jacobson Communication
Jennifer Jacobson AKA The Feral PR Consultant Please know that my thoughts are my own, and not necessarily those of my clients or those I work or have worked with. May your thoughts also be your own. Stay feral! |
