 Guest Post by By Amanda Plank, Founder of Merch Minion
With the recent temporary shutdown of many small businesses and startups during the COVID-19 pandemic, many financial relief programs are now available. The difficulty is knowing what’s out there, and how to navigate a system that, frankly, was never meant to deal with this kind of pressure. Fear not. It is possible, with a lot of patience and persistence to get help. Here’s what you need to know.  No product sells itself without help–not even in the best of times. So how is your business supposed to market itself when, as they say in Hamilton, “the world turned upside down?”
On the marketing and PR front, a lot has changed. Ads from “the before time” featuring large crowds or one-on-one interactions can be downright triggering. Regular marketing and PR cycles have been disrupted, major events have been canceled, and seasonal trends that worked last year just don’t make sense now. On the homefront, Americans face problems that keep people up at night. More people are working from home, if they’re lucky enough to still have a job. Kids are “learning from home,” putting extra strain on parents and caregivers. Unemployment in the United States is at a historic high. Many have lost loved ones. Many are wondering how they’re going to get through this time. So what’s a marketer to do? It doesn’t seem right to try to get people jazzed about your product when the world is so very different than it was mere months ago. Fortunately, there are some simple guidelines to help you keep your company’s brand as stable as possible, despite this most unusual and difficult time. |
About Jacobson Communication
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Jacobson Communication specializes in delivering game-changing PR and earned media for extraordinary clients with a story to share.
I work with nonprofits, outdoor brands, tech companies, entertainment brands, startups, theme parks, musicians, authors, nonprofits, special causes and more. From at-scale media relations, and brand engagement, to positive social change, you'll be surprised what better communications can do for you. The Generative AI Skeptic
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Land AcknowledgementAcknowledgement to the southern Lushootseed-speaking Coast Salish Indigenous Peoples whose land I live and work on.
This land also includes the traditional land and waterways of the first people of Seattle, the Duwamish People of past and present. It is with honor and gratitude to the land itself, the plants, animals, and the Duwamish Tribe that I practice my work. This land is also on and adjacent to the traditional homelands and waterways of the Puyallup Tribe. The Puyallup people have lived on and stewarded these lands since the beginning of time and continue to do so today. I recognize that this land acknowledgement is one small step toward true allyship, and I commit to uplifting the voices, experiences, and histories of the Indigenous people of this land and beyond. To learn more about the Puyallup Tribal Language program, visit: https://www.puyalluptriballanguage.org Personal StatementIt is my hope that we all deepen our understanding, awareness, and relationship to where we live in the world, and that we, individually and as a group, do our part to heal the wounds caused by genocide, enslavement, displacement, and other such atrocities, many of which have been intentionally carried forward into our present day and built into modern systems of power. Here is a list of books that might help you on your way to decolonizing the mind.
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Jennifer Jacobson AKA The Feral PR Consultant Please know that my thoughts are my own, and not necessarily those of my clients or those I work or have worked with. May your thoughts also be your own. Stay feral! |
