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Face it; some emails will never be read. Don't let yours be one of them. Here are seven deadly mistakes email marketers make.
1. The Subject Line Doesn't Get to the Point In Time - The first few words have to compel the reader to keep reading and open your email. If you're having a 25% off sale, lead with the words: "25% off." Don't lead with the words: "Today only, get a special, once-a-year promotion and enjoy 25% off your entire purchase." |
About the AuthorJennifer is a storyteller who connects big ideas with audiences. She specializes in public relations, brand development, and creative services for startups, theme parks, musicians, authors, nonprofits, and more. Archives
March 2026
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