 Face it; some emails will never be read. Don't let yours be one of them. Here are seven deadly mistakes email marketers make.
1. The Subject Line Doesn't Get to the Point In Time - The first few words have to compel the reader to keep reading and open your email. If you're having a 25% off sale, lead with the words: "25% off." Don't lead with the words: "Today only, get a special, once-a-year promotion and enjoy 25% off your entire purchase."
0 Comments
|
AuthorJennifer L. Jacobson is a communications strategist who helps brands advance in growing industries. Her clients have been on The View, The Today Show, in TIME Magazines’s best site of the year, The New York Times, The Wall Street Journal, Popular Science, Scientific American, USA Today, and thousands more. 
Archives
March 2020
Categories
All
|
RSS Feed
Startup Resource Center
How to Build a VC Pitch Deck That Smells of MoneyYou may be ready to pitch the venture community, but is your pitch deck? Take this checklist with you to make sure your pitch deck has what it takes to get investor’s attention and make you look like a professional. Read more.
|
Is Your Startup Ready for PR? Find Out With This Quiz.“Is my startup ready for PR?" The answer has a lot to do with what your startup is already doing. Find out if you're ready now, if you should wait, or if you should have started PR months ago with this simple quiz. Read more.
|
3 Ways Big PR Firms Slow Down StartupsDo big global PR firms work for startups? The siren song of larger, global PR firms are tempting to many, but there are good reasons startups should avoid them. You can do better than a big firm. Here’s why. Read more.
|
Does Your Brand Need Custom Merch?
You're not a garment distributor, so why would you order merch, and stock inventory just to resell it to your customers? Build a Merch Minion merch page for your brand today! They'll make and deliver your branded merch directly to your customers. Check out my store and get your own.
|
|
|
|
|
Jacobson Communication is a Pacific Northwest boutique public relations firm that helps startups, emerging brands, and nonprofits get the attention needed to drive positive brand engagement. From sales, to biz dev, to company enrichment, you'll be surprised what better communications can do for your brand.
|
Copyright 2020 Jacobson Communication |