Do big PR firms work for startups? Should your startup hire a big PR firm? The siren song of larger, global PR firms, with their flashy results are tempting to many, but there are good reasons startups should avoid them, at least until they have tens of thousands of PR dollars to spend monthly on a firm, at which point, they will no longer be a startup.
If you have a startup looking for a PR firm, you can do better than a big firm. Here’s why.
Jennifer L. Jacobson is a communications strategist who helps brands advance in growing industries. Her clients have been on The View, The Today Show, in TIME Magazines’s best site of the year, The New York Times, The Wall Street Journal, Popular Science, Scientific American, USA Today, and thousands more.