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Stories & Insights

The Jacobson Governing Principles for Ethical Uses of AI

8/25/2025

 
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As a PR and communications professional in the tech and entertainment space, and an author, musician, and artist, I know the value of real humans, working together to create new things or solve complicated problems. There is a spark that happens when a focused group gets together to make something new or find solutions to seemingly impossible situations. There’s almost a magic to it and that excitement has a way of building on itself and encouraging others. I also feel there are a number of reasons that this human-driven process is greatly undermined by the unchecked use of generative AI in areas such as enterprise, education, physical health, and mental health.

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    About the Author

    Jennifer is a storyteller who connects big ideas with audiences.  She specializes in public relations, brand development, and creative services for startups, theme parks, musicians, authors, nonprofits, and more. 

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Jacobson Communication is a one-woman PR firm that delivers game-changing public relations and brand development for extraordinary clients with a story to share.

I also work with PR firms and internal PR teams who need
​out-of-the-box additional help.

The Generative AI Skeptic

​I do not use generative AI, nor do I generally endorse its use for writing and creation in public relations, the music industry, or art. Read more here:
The Jacobson Governing Principles for Ethical Uses of AI
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AI AND POTATOES!

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Land Acknowledgement

​​Acknowledgement to the southern Lushootseed-speaking Coast Salish Indigenous Peoples whose land I live and work on.

This land also includes the traditional land and waterways of the first people of Seattle, the Duwamish People of past and present. It is with honor and gratitude to the land itself, the plants, animals, and the Duwamish Tribe that I practice my work.

This land is also on and adjacent to the traditional homelands and waterways of the Puyallup Tribe. The Puyallup people have lived on and stewarded these lands since the beginning of time and continue to do so today. I recognize that this land acknowledgement is one small step toward true allyship, and I commit to uplifting the voices, experiences, and histories of the Indigenous people of this land and beyond.
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To learn more about the Puyallup Tribal Language program, visit:
https://www.puyalluptriballanguage.org

Personal Statement

​It is my hope that we all deepen our understanding, awareness, and relationship to where we live in the world, and that we, individually and as a group, do our part to heal the wounds caused by genocide, enslavement, displacement, and other such atrocities, many of which have been intentionally carried forward into our present day and built into modern systems of power. Here is a list of books that might help you on your way to decolonizing the mind.

My thoughts are my own, and not necessarily those of my clients or those I work with.
​May your thoughts ​also be your own.


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​Copyright 2026 Jennifer Jacobson
Jacobson Communication, The Feral PR Consultant
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