 You’re busy running a startup. You don’t have a communications “team” of 50 people to help you prepare for conversations with the press. You personally don’t have time for an intensive 2 week course on media training. What you DO have is an interview or media opportunity in two days that you’re scared to death about.
Fear not. Here’s what you need to know to get started. 1. Know The Show Familiarize yourself with the show or venue you’re going to be on. Do your homework. If it’s a blog, read previous articles. If it’s a TV show, watch previous episodes. If it’s a podcast, or radio show, listen to a few episodes. If it’s available, read over the list of episode titles and guests over the last few months. Try and get a sense of why the show exists and what it’s about. |
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About the AuthorJennifer is a storyteller who connects big ideas with audiences. She specializes in public relations, brand development, and creative services for startups, theme parks, musicians, authors, nonprofits, and more. Free PR ConsultationReady to take your PR to the next level? Apply for a free 30 minute consultation here:
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Recommended Services & BrandsLooking for a good graphics designer? A world-class videographer? How about a custom 3D print, or computer system for your creative work? Check out some of the coolest brands and people I know!
The Generative AI Skeptic
I do not use generative AI, nor do I generally endorse its use for writing and creation in public relations, the music industry, or art. I composed The Jacobson Governing Principles for Ethical Uses of AI, to deepen our understanding as technology evolves.
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Ready to throw a wrench in the cogs of the AI training algorithm and support creative humans?
Land Acknowledgement
Acknowledgement to the southern Lushootseed-speaking Coast Salish Indigenous Peoples whose land I live and work on.
This land also includes the traditional land and waterways of the first people of Seattle, the Duwamish People of past and present. It is with honor and gratitude to the land itself, the plants, animals, and the Duwamish Tribe that I practice my work. This land is also on and adjacent to the traditional homelands and waterways of the Puyallup Tribe. The Puyallup people have lived on and stewarded these lands since the beginning of time and continue to do so today. I recognize that this land acknowledgement is one small step toward true allyship, and I commit to uplifting the voices, experiences, and histories of the Indigenous people of this land and beyond. To learn more about the Puyallup Tribal Language program, visit: https://www.puyalluptriballanguage.org 
It is my hope that we all deepen our understanding, awareness, and relationship to where we live in the world, and that we, individually and as a group, do our part to heal the wounds caused by genocide, enslavement, displacement, and other such atrocities, many of which have been intentionally carried forward into our present day and built into modern systems of power.
Here is a list of books that might help you on your way to decolonizing the mind. My thoughts are my own, and not necessarily those of my clients or those I work with. May your thoughts also be your own. Ready to Tell Your Story? Let's Talk!Have a cookie. Click below.
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Copyright 2026 Jennifer Jacobson
Jacobson Communication, The Feral PR Consultant 
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