 “We’re just not ready for PR,” or, “We’re at a point where we don’t need PR,” are things I’ve heard potential clients say to me, and some of those clients were right. They didn’t need PR at that time. And, while not paying thousands a month for public relations can save you money, doing so at the wrong time can cost you in the loss of customers, failing brand loyalty, and possibly the downfall of your entire business or organization.
So how do you, the founder or manager of a startup, nonprofit, or emerging brand, actually know when you need PR? I’ve set up some questions to help you decide for yourself if your brand actually needs PR right now.  By Jennifer L. Jacobson, Founder of Jacobson Communication
What if I told you I could save your new startup tens of thousands of dollars on public relations costs, and position your unique brand for success better than big-box, bulky, one-size-fits-all PR firms? I’d have your attention, right? Well, it’s true. I want your startup to succeed, and I want public relations to play a big role in that success. In my decades in public relations, I’ve worked with hundreds of startups across all levels; from brand new entrepreneurial passion projects seeking patents, to established startups seeking acquisition. At some point they all need public relations, but this can be an expensive, confusing, and time-consuming process.  AI offers a tempting prospect; a shorter, less labor-intensive path to written content creation. What marketing director wouldn't want that? Yet, while there are times when using AI can help you see things differently and while there are times when it might clarify your understanding of a complex subject, when it comes to the creative and strategic writing side of comms, I strongly caution you against the use of AI.
On the surface it looks harmless; you’re going to type in some prompts and use what AI spits out to make a press release. But don’t be fooled. |
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About Jacobson Communication
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Jacobson Communication specializes in public relations and creative services for growing niche brands, including startups, theme parks, musicians, authors, nonprofits, and more. From audience awareness to brand development, and positive social change, you'll be surprised what better communications can do for your brand.
A Word About Generative AI in Regards to
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Land AcknowledgementAcknowledgement to the southern Lushootseed-speaking Coast Salish Indigenous Peoples whose land I live and work on.
This land also includes the traditional land and waterways of the first people of Seattle, the Duwamish People of past and present. It is with honor and gratitude to the land itself, the plants, animals, and the Duwamish Tribe that I practice my work. This land is also on and adjacent to the traditional homelands and waterways of the Puyallup Tribe. The Puyallup people have lived on and stewarded these lands since the beginning of time and continue to do so today. I recognize that this land acknowledgement is one small step toward true allyship, and I commit to uplifting the voices, experiences, and histories of the Indigenous people of this land and beyond. To learn more about the Puyallup Tribal Language program, visit: https://www.puyalluptriballanguage.org Personal StatementIt is my hope that we all deepen our understanding, awareness, and relationship to where we live in the world, and that we, individually and as a group, do our part to heal the wounds caused by genocide, enslavement, displacement, and other such atrocities, many of which have been intentionally carried forward into our present day and built into modern systems of power. Here is a list of books that might help you on your way to decolonizing the mind.
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