 Your PR Director can mean the difference between success and failure for your startup. They can help you get noticed, which may lead to future funding, lucrative business partnerships, and more customers. Good PR can open doors that were previously closed for your brand. It’s important to hire well.
As a PR Professional, I’ve worked with hundreds of startups and heard many stories. I’ve also seen a lot of PR mistakes that I want you to learn from. Here are some of the most common. 1. They Hire Someone From a Big Company or PR Agency Hiring a PR person from a large company is a gamble. I’ve seen several startups boast that their PR Director was from Google or Facebook or even a large PR firm, only to let them go six months later when they realized that person wasn’t able to function without a larger budget and team. |
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About the AuthorJennifer is a storyteller who connects big ideas with audiences. She specializes in public relations, brand development, and creative services for startups, theme parks, musicians, authors, nonprofits, and more. From audience awareness to brand development, and positive social change, Jennifer works with clients she believes in and that she believes she can help. 
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Get Jennifer's Upcoming BookSnow Tires for Startups: How to Get PR Traction, is a practical guide for startups and growing brands who want to get the most out of their PR. Learn to think like a storyteller and weave your brand into a larger narrative that puts you in the history books. Snow Tires for Startups will help you navigate the world for PR and get the positive attention you need to move your brand forward.
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“Is my startup ready for PR?" The answer has a lot to do with what your startup is already doing. Find out if you're ready now, if you should wait, or if you should have started PR months ago with this simple quiz.
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3 Ways Big PR Firms Slow Down StartupsDo big global PR firms work for startups? The siren song of larger, global PR firms are tempting to many, but there are good reasons many startups should avoid them. You can do better than a big firm. Here’s why.
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Jacobson Communication specializes in public relations, brand development, and creative services for startups, theme parks, musicians, authors, nonprofits, and more. From audience awareness to brand development, and positive social change, you'll be surprised what better communications can do for your brand.
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