 CES represents a great opportunity for brands, but for startups, it can also be overwhelming. Here’s how to make the most of your CES attendance.
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 To say that PR and the media has changed in the last decade is an understatement. We’ve gone from a 24-hr news cycle to a multi-platform, 24/7, saturated media culture with up-to-the minute headlines that change with the slightest of input.
So what’s a startup to do? Can you still make headlines? What’s changed and what’s still the same? The answers are in the new book; Snow Tires for Startups: How to Get PR Traction. Here are three of the tried and true takeaways from the book that your startup needs to know about PR today.  As a new entrepreneur, you’ve been building your startup for months, and now you’re ready to start pitching to the venture capital community. You may be ready, but is your pitch deck? Are you sure you have the right elements to attract a VC?
 Having your startup acquired can be a fortunate and exciting part of any entrepreneur’s life. If you’re the CEO, there are some things you need to be aware of when it comes to PR and communications. This is a turning point for you. What you do and say now will be remembered, so it's important to do the right thing.
 Knowing when to start PR isn’t always easy, especially for startups. In my years of public relations and marketing experience, very few startups begin their PR efforts too early. Some startups wait to begin public relations until they’ve been selling products for over a year, and some wait until they feel like they have a story worth sharing. With so many outside voices insisting that a startup “must start now” on advertising, social media, SEO, rebranding, choosing an office space, hiring a team, winning awards, and giving cars as signing bonuses, it’s a lot. I get it.
 From the Santa Cruz surf, to the top of Mt. Umunhum, to Seattle, and beyond, 2019 has been an adventure. Here's some of our behind the scenes!
 Do big PR firms work for startups? Should your startup hire a big PR firm? The siren song of larger, global PR firms, with their flashy results are tempting to many, but there are good reasons startups should avoid them, at least until they have tens of thousands of PR dollars to spend monthly on a firm, at which point, they will no longer be a startup.
If you have a startup looking for a PR firm, you can do better than a big firm. Here’s why.  Face it; some emails will never be read. Don't let yours be one of them. Here are seven deadly mistakes email marketers make.
1. The Subject Line Doesn't Get to the Point In Time - The first few words have to compel the reader to keep reading and open your email. If you're having a 25% off sale, lead with the words: "25% off." Don't lead with the words: "Today only, get a special, once-a-year promotion and enjoy 25% off your entire purchase."  Tis’ the season for pumpkin spice, Autumn leaves, peppermint, and eggnog everything. But there’s more to running successful holiday campaigns than slapping a red and green bow on your products and expecting them to sell. Here are three communications secrets to creating compelling holiday messaging that speaks to your audience, drives more conversions, and creates life-long customers.
 Whether you run a startup, a mid-size consumer product company, or another kind of successfully growing brand, you know how competitive the holiday season gets. Here are three tips to making your brand stand out during the holiday season.  |
AuthorJennifer L. Jacobson is a communications strategist who helps brands advance in growing industries. Her clients have been on The View, The Today Show, in TIME Magazines’s best site of the year, The New York Times, The Wall Street Journal, Popular Science, Scientific American, USA Today, and thousands more. 
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How to Build a VC Pitch Deck That Smells of MoneyYou may be ready to pitch the venture community, but is your pitch deck? Take this checklist with you to make sure your pitch deck has what it takes to get investor’s attention and make you look like a professional. Read more.
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Is Your Startup Ready for PR? Find Out With This Quiz.“Is my startup ready for PR?" The answer has a lot to do with what your startup is already doing. Find out if you're ready now, if you should wait, or if you should have started PR months ago with this simple quiz. Read more.
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3 Ways Big PR Firms Slow Down StartupsDo big global PR firms work for startups? The siren song of larger, global PR firms are tempting to many, but there are good reasons startups should avoid them. You can do better than a big firm. Here’s why. Read more.
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You're not a garment distributor, so why would you order merch, and stock inventory just to resell it to your customers? Build a Merch Minion merch page for your brand today! They'll make and deliver your branded merch directly to your customers. Check out my store and get your own.
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Jacobson Communication is a Pacific Northwest boutique public relations firm that helps startups, emerging brands, and nonprofits get the attention needed to drive positive brand engagement. From sales, to biz dev, to company enrichment, you'll be surprised what better communications can do for your brand.
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