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The Brand Maker Blog

OK Google Why Are You Trying To Get Me To Buy A New Nest So Early?

10/21/2020

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"People trust Google Nest with their lives. The fact that Google, the third largest tech company in the world (only behind Apple and Microsoft), is alerting Nest customers about replacing their life-saving products one to two years before they actually expire, is unconscionable. Especially during a pandemic, when so many working-class Americans are unemployed, trying to be prudent about what little money they might have left to spend.​"

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10 Quick Media Training Hacks for Startups

9/11/2020

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You’re busy running a startup. You don’t have a communications “team” of 50 people to help you prepare for conversations with the press. You personally don’t have time for an intensive 2 week course on media training. What you DO have is an interview or media opportunity in two days that you’re scared to death about.

Fear not. Here’s what you need to know to get started.

​1. Know The Show
Familiarize yourself with the show or venue you’re going to be on. Do your homework. If it’s a blog, read previous articles. If it’s a TV show, watch previous episodes. If it’s a podcast, or radio show, listen to a few episodes. If it’s available, read over the list of episode titles and guests over the last few months. Try and get a sense of why the show exists and what it’s about.


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Financial Survival for Small Businesses and Startups: Understanding Your Rights to Relief and How To Navigate The System

4/23/2020

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Guest Post by By Amanda Plank, Founder of Merch Minion
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With the recent temporary shutdown of many small businesses and startups during the COVID-19 pandemic, many financial relief programs are now available. The difficulty is knowing what’s out there, and how to navigate a system that, frankly, was never meant to deal with this kind of pressure. Fear not. It is possible, with a lot of patience and persistence to get help. Here’s what you need to know.

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Branding in a Brave New World: How To Market in a Time of Isolation

4/22/2020

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No product sells itself without help–not even in the best of times. So how is your business supposed to market itself when, as they say in Hamilton, “the world turned upside down?”

On the marketing and PR front, a lot has changed. Ads from “the before time” featuring large crowds or one-on-one interactions can be downright triggering. Regular marketing and PR cycles have been disrupted, major events have been canceled, and seasonal trends that worked last year just don’t make sense now. 

On the homefront, Americans face problems that keep people up at night. More people are working from home, if they’re lucky enough to still have a job. Kids are “learning from home,” putting extra strain on parents and caregivers. Unemployment in the United States is at a historic high. Many have lost loved ones. Many are wondering how they’re going to get through this time.

So what’s a marketer to do? It doesn’t seem right to try to get people jazzed about your product when the world is so very different than it was mere months ago.

Fortunately, there are some simple guidelines to help you keep your company’s brand as stable as possible, despite this most unusual and difficult time.



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How to Be On National TV From Your Living Room

3/25/2020

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We live in a golden age of video conferencing on national TV news shows, especially with social distancing protocols. News shows are relying on remote experts now more than ever. This is a great opportunity for your brand to speak to key issues that people care about. But not all video conferencing call-in interviews are created equal.
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Unless you’re a first responder calling in from a hospital or emergency location, your remote video interview should look as professional as possible. Here are some simple tips to help you look professional and be taken seriously.

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7 CES Communications Tips for Getting the Most for Your Startup

12/12/2019

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CES represents a great opportunity for brands, but for startups, it can also be overwhelming. Here’s how to make the most of your CES attendance.

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3 Things Startups Need to Know About PR Today

10/30/2019

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​To say that PR and the media has changed in the last decade is an understatement. We’ve gone from a 24-hr news cycle to a multi-platform, 24/7, saturated media culture with up-to-the minute headlines that change with the slightest of input.

So what’s a startup to do? Can you still make headlines? What’s changed and what’s still the same? The answers are in the new book; Snow Tires for Startups: How to Get PR Traction. Here are three of the tried and true takeaways from the book that your startup needs to know about PR today.

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How To Build A VC Pitch Deck That Smells of Money

6/20/2019

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As a new entrepreneur, you’ve been building your startup for months, and now you’re ready to start pitching to the venture capital community. You may be ready, but is your pitch deck? Are you sure you have the right elements to attract a VC?

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5 Communications Tips for Startup CEOs Going Through Acquisitions

6/20/2019

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Having your startup acquired can be a fortunate and exciting part of any entrepreneur’s life. If you’re the CEO, there are some things you need to be aware of when it comes to PR and communications. This is a turning point for you. What you do and say now will be remembered, so it's important to do the right thing.

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Find Out if Your Startup is Ready for PR in 7 Questions

6/13/2019

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​Knowing when to start PR isn’t always easy, especially for startups. In my years of public relations and marketing experience, very few startups begin their PR efforts too early. Some startups wait to begin public relations until they’ve been selling products for over a year, and some wait until they feel like they have a story worth sharing. With so many outside voices insisting that a startup “must start now” on advertising, social media, SEO, rebranding, choosing an office space, hiring a team, winning awards, and giving cars as signing bonuses, it’s a lot. I get it. 

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    Author

    Jennifer L. Jacobson is a communications strategist who helps brands advance in growing industries. Her clients have been on The View, The Today Show, in TIME Magazines’s best site of the year, The New York Times, The Wall Street Journal, Popular Science, Scientific American, USA Today, and thousands more.

    View my profile on LinkedIn

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Startup Resource Center

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​​How to Build a VC Pitch Deck That Smells of Money

​You may be ready to pitch the venture community, but is your pitch deck? Take this checklist with you to make sure your pitch deck has what it takes to get investor’s attention and make you look like a professional. Read more.
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​Is Your Startup Ready for PR? Find Out With This Quiz.

“Is my startup ready for PR?" The answer has a lot to do with what your startup is already doing.​ Find out if you're ready now, if you should wait, or if you should have started PR months ago with this simple quiz. Read more.
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​3 Ways Big PR Firms Slow Down Startups

Do big global PR firms work for startups? The siren song of larger, global PR firms are tempting to many, but there are good reasons startups should avoid them. You can do better than a big firm. Here’s why. Read more.

CONTACT US
Jacobson Communication is a Pacific Northwest boutique public relations firm that helps startups, emerging brands, and nonprofits get the attention needed to drive positive brand engagement. From sales, to biz dev, to company enrichment, you'll be surprised what better communications can do for your brand.
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