 The Good Witch's Bakery (AKA The Gingerbread Bakery) as it looked when Santa's Village in Scotts Valley opened Santa’s Village, my favorite theme park in the entire world, closed the year I was born. This minor inconvenience however didn’t stop me from spending a good deal of my life obsessing over it, tracking down stories, and looking for signs of life, no matter how impossible. I’m not your normal theme park fan; I go deep into stories and personal histories collecting forgotten memories, pictures, and trinkets from independent parks, many of which no longer exist. Santa’s Village has always been at the center of my curiosity. Frontier Village of San Jose and The Lost World, of Scotts Valley have also been on my list of curiosities, but if I had to pick one to bring back, it will always be Santa’s Village.
Now, on a recent Friday in May, after years of waiting, I am happy to report that I finally ventured into the park’s Welcome House and spent a weekend in the actual Santa’s Village. Not only did I visit, I now work for the park, offering my public relations and creative services, and I couldn’t be happier about it. |
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About the AuthorJennifer is a storyteller who connects big ideas with audiences. She specializes in public relations, brand development, and creative services for startups, theme parks, musicians, authors, nonprofits, and more. From audience awareness to brand development, and positive social change, Jennifer works with clients she believes in and that she believes she can help. 
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Get Jennifer's Upcoming BookSnow Tires for Startups: How to Get PR Traction, is a practical guide for startups and growing brands who want to get the most out of their PR. Learn to think like a storyteller and weave your brand into a larger narrative that puts you in the history books. Snow Tires for Startups will help you navigate the world for PR and get the positive attention you need to move your brand forward.
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“Is my startup ready for PR?" The answer has a lot to do with what your startup is already doing. Find out if you're ready now, if you should wait, or if you should have started PR months ago with this simple quiz.
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3 Ways Big PR Firms Slow Down StartupsDo big global PR firms work for startups? The siren song of larger, global PR firms are tempting to many, but there are good reasons many startups should avoid them. You can do better than a big firm. Here’s why.
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Jacobson Communication specializes in public relations, brand development, and creative services for startups, theme parks, musicians, authors, nonprofits, and more. From audience awareness to brand development, and positive social change, you'll be surprised what better communications can do for your brand.
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