JACOBSON COMMUNICATION
  • Home
  • Results
    • Nonprofit Case Studies
  • Clients
  • PR Services
  • Creative Services
    • Custom Music
    • Story Services
    • Film Services
  • About
    • FAQs
  • Contact
  • Stories & Advice

Stories & Advice from Behind the Scenes

A Santa’s Village Christmas Carol: Bringing an Abandoned Theme Park Back to Life

12/8/2021

 
Picture
Santa's House at SkyPark as it stands today in San Bernardino.
​Santa’s Village in Scotts Valley California is the abandoned amusement park of my dreams. It closed the year I was born, but that didn’t stop my lifelong obsession with it, nor did it stop me from working for Santa’s Village today, but let’s not start with the end of the story just yet. By the time I first found out about the enchanting Bay Area Christmas theme park, it was only a memory, and someone else's memory at that.

    To put it in Dickensian terms; Santa’s Village was dead to begin with; ​as dead as an abandoned theme park could be.

It was one of three Santa’s Villages across the country; the first franchised amusement park. But the heydays of mid-century modern luxury dissolved into the gas crisis and economic despair of the 1970s. The Santa’s Village Corporation dissolved in the late 70s. The parks went their separate ways and eventually all closed. And you might assume this is where the story of Santa's Village stops, but you'd be wrong.

Read More

    Article Categories

    All
    Advice
    JComm Update
    PR How To
    Startup How To
    Theme Park How To

    About the Author

    Jennifer is a storyteller who connects big ideas with audiences.  She specializes in public relations, brand development, and creative services for startups, theme parks, musicians, authors, nonprofits, and more. From audience awareness to brand development, and positive social change, Jennifer works with clients she believes in and that she believes she can help.

    View my profile on LinkedIn

    Archives

    April 2022
    January 2022
    December 2021
    May 2021
    April 2021
    October 2020
    September 2020
    April 2020
    March 2020
    December 2019
    October 2019
    June 2019
    May 2019
    January 2019
    September 2018
    January 2018

    RSS Feed


Branding Resource Center

Picture

Get Jennifer's Upcoming Book

Snow Tires for Startups: How to Get PR Traction, is a practical guide for startups and growing brands who want to get the most out of their PR. Learn to think like a storyteller and weave your brand into a larger narrative that puts you in the history books. Snow Tires for Startups will help you navigate the world for PR and get the positive attention you need to move your brand forward.
Click Here for Jennifer's New Book!
Picture
“Is my startup ready for PR?" The answer has a lot to do with what your startup is already doing.​ Find out if you're ready now, if you should wait, or if you should have started PR months ago with this simple quiz. 
​
Read more.

Picture

​3 Ways Big PR Firms Slow Down Startups

Do big global PR firms work for startups? The siren song of larger, global PR firms are tempting to many, but there are good reasons many startups should avoid them. You can do better than a big firm. Here’s why. 
​
Read more.

Picture
Jacobson Communication specializes in public relations, brand development, and creative services for startups, theme parks, musicians, authors, nonprofits, and more. From audience awareness to brand development, and positive social change, you'll be surprised what better communications can do for your brand.
CONTACT US
​Copyright 2023 Jacobson Communication
  • Home
  • Results
    • Nonprofit Case Studies
  • Clients
  • PR Services
  • Creative Services
    • Custom Music
    • Story Services
    • Film Services
  • About
    • FAQs
  • Contact
  • Stories & Advice