 Credit: CBS (from the 2026 Grammy Awards show, "In Memoriam" segment, which was amazing!) For many of today’s musicians, being on live, nationally televised awards shows comes about as naturally as a cat, walking calmly, through a busy dog park." Nowadays, a broadcasted, live awards show is, as the youth today say, generally “fighting for its life." If you've watched live awards shows for decades, much of the polish and presentation has suffered in recent years. I recently saw a post from a mutual about how the Grammy Awards have changed since the late 2010s, and how artists aren't appearing as disciplined and intentional. Now artists just “appear.” As someone who has studied broadcasting and music specifically, I have my reasons as to why this is.
The Events and Structural Changes That Led Us Here: 1. The Pandemic gutted live art broadcast: theater tech crews, etc. There was a lack of industry "the passing on the torch" with on-the-job training you can only learn in situation. 2. Labels Were Under Threat And Changed. When major labels stopped investing heavily in a variety of artists, and started downsizing (AKA, internet distro/online purchases/streaming, etc), artists were no longer trained the same ways they were in "ye olden times" 😑 AKA, 1965 -1997ish and even until about 2010. Today's artists are often feral. Many from TikTok. They give zero f's about looking and acting like every other celeb. 3. The Rise of Social Media: Especially since 2010. For those perfecting their TikTok dances or hot takes, it often takes multiple takes to get something right and you can do it on your own time. There's no union-paid professionals lighting you and helping you with stage blocking. Also, most musicians have their own social channels now. Many can reach their audience easily, and don't need to worry about being professional at big events. Their audiences don't watch televised events. 4. Broadcast Is Under Threat: Broadcasters are fighting for their lives. With streaming and the mass consolidation of media outlets it's amazing anyone still knows how to book and fill a theater. 5. Breaking News Events Are Happening "On the Regular" Now: Major events are happening constantly. People are genuinely tired/worried. Thank you for coming to my Ted Talk. 🫠 🌱 Stay Feral 🌱
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Jacobson Communication is a one-woman PR firm that delivers game-changing public relations and brand development for extraordinary clients with a story to share.
For brands and causes working toward positive change; nonprofits, startups, do-gooding tech companies, outdoor brands, entertainment brands, theme parks, musicians, authors, special causes and more. I work with brands at every state, from concept to internationally recognition. Offering strategy, pitch-crafting, media relations that scale, brand engagement, advisement, and more! I also work with PR firms and internal PR teams who need out-of-the-box additional help. The Generative AI Skeptic
A Word About Generative AI, in Regards to Comms and Creativity
One of the values I bring to my clients is my ability to grasp the "big picture" and align it with the public's current moods, thought patterns, and needs. I believe my specific brain, my heart, my experience, and my personal methodology are what separates me from those who rely on what generative AI feeds them. I do not use generative AI, nor do I generally endorse its use for writing and creation in public relations, the music industry, or art. To all my fellow comms and creatives out there; stay human! Learn more about my thoughts on generative AI here: 
Editor's Note:
If you're not creating and sharing free speech, thought-piece, satirical graphics designed to point out when the media gets something drastically wrong, are you even on the internet? |
Land AcknowledgementAcknowledgement to the southern Lushootseed-speaking Coast Salish Indigenous Peoples whose land I live and work on.
This land also includes the traditional land and waterways of the first people of Seattle, the Duwamish People of past and present. It is with honor and gratitude to the land itself, the plants, animals, and the Duwamish Tribe that I practice my work. This land is also on and adjacent to the traditional homelands and waterways of the Puyallup Tribe. The Puyallup people have lived on and stewarded these lands since the beginning of time and continue to do so today. I recognize that this land acknowledgement is one small step toward true allyship, and I commit to uplifting the voices, experiences, and histories of the Indigenous people of this land and beyond. To learn more about the Puyallup Tribal Language program, visit: https://www.puyalluptriballanguage.org Personal StatementIt is my hope that we all deepen our understanding, awareness, and relationship to where we live in the world, and that we, individually and as a group, do our part to heal the wounds caused by genocide, enslavement, displacement, and other such atrocities, many of which have been intentionally carried forward into our present day and built into modern systems of power. Here is a list of books that might help you on your way to decolonizing the mind.
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Jennifer Jacobson AKA The Feral PR Consultant Please know that my thoughts are my own, and not necessarily those of my clients or those I work or have worked with. May your thoughts also be your own. Stay feral! |
