Knowing when to start PR isn’t always easy, especially for startups. In my years of public relations and marketing experience, very few startups begin their PR efforts too early. Some startups wait to begin public relations until they’ve been selling products for over a year, and some wait until they feel like they have a story worth sharing. With so many outside voices insisting that a startup “must start now” on advertising, social media, SEO, rebranding, choosing an office space, hiring a team, winning awards, and giving cars as signing bonuses, it’s a lot. I get it.
From the Santa Cruz surf, to the top of Mt. Umunhum, to Seattle, and beyond, 2019 has been an adventure. Here's some of our behind the scenes!
Do big PR firms work for startups? Should your startup hire a big PR firm? The siren song of larger, global PR firms, with their flashy results are tempting to many, but there are good reasons startups should avoid them, at least until they have tens of thousands of PR dollars to spend monthly on a firm, at which point, they will no longer be a startup.
If you have a startup looking for a PR firm, you can do better than a big firm. Here’s why.
Face it; some emails will never be read. Don't let yours be one of them. Here are seven deadly mistakes email marketers make.
1. The Subject Line Doesn't Get to the Point In Time - The first few words have to compel the reader to keep reading and open your email. If you're having a 25% off sale, lead with the words: "25% off." Don't lead with the words: "Today only, get a special, once-a-year promotion and enjoy 25% off your entire purchase."
Tis’ the season for pumpkin spice, Autumn leaves, peppermint, and eggnog everything. But there’s more to running successful holiday campaigns than slapping a red and green bow on your products and expecting them to sell. Here are three communications secrets to creating compelling holiday messaging that speaks to your audience, drives more conversions, and creates life-long customers.
Whether you run a startup, a mid-size consumer product company, or another kind of successfully growing brand, you know how competitive the holiday season gets. Here are three tips to making your brand stand out during the holiday season.
Face it; there are a lot of emails that will never be read. Don't let yours be one of them. Here are seven deadly mistakes email marketers make.
1. Your Subject Line Is Pointless.
The first few words have to compel the reader to keep reading and open your email. If you're having a 25% off sale, lead with the words: "25% off." Don't lead with the words: "Today only, get a special, once-a-year promotion for 25% off your entire purchase."
2. Your Preview Text Wastes Space.
You've seen it; that text that previews an email's content. Too many n00b brands and some established ones waste that space with boilerplate, unsubscribe text, or other, non-essential information. This is often a remnant of the email sending service you are using. Send a test to yourself before sending the email to a group. If the preview text is not your immediate content, modify your template so that information is placed elsewhere. Preview text should always be compelling. -- mac windows, gmail, outlook, iPhone Android
Makers are talented at their craft, but sometimes they can use a little help with marketing. Here are seven pro marketing tips to help makers maximize their sales and engagement.
1. Make a Calendar.
Whether you're a cosplay prop-maker, a quilter, a knitter, a carver... plan your year out and give your audience something fresh every season (or more often if you can).
Every marketing director thinks their promo videos are great, but when was the last time you sat through another company's entire video ad and actually cared?
Don't waste your target market's time or brain power. Here are 8 tips that will make your next promotional video more successful, profitable, and compelling.
You've survived the Consumer Electronics Show (CES) and even earned your startup a few media mentions in the process. You're finally taking off. As far as you're concerned, your name belongs up there with Musk, Zuckerberg, and Curie.
You may think the bulk of your PR work is done for the year, but it's only just begun. The difference between startups that flicker and fade and those who become household brands is all about media presence–continued media presence. Here are the most common PR mistakes startups make after CES.
Jennifer L. Jacobson is a creator and communications strategist who helps brands advance in growing industries. Her clients have been on The View, The Today Show, in TIME Magazine’s best site of the year, The New York Times, The Wall Street Journal, Popular Science, Scientific American, USA Today, and thousands more.
Check Out Jennifer's New PR Book!
Snow Tires for Startups: How to Get PR Traction, is a practical guide for startups and growing brands who want to get the most out of their PR. If you already have a PR firm, this book will help you get the most out of your them and streamline your brand's communications. If you're the solo rockstar doing PR on your own, this book will teach you the ins and outs of public relations from a startup expert with two decades of experience.
Maximize the work you’re already doing and do it right the first time. This book will help you think like a storyteller and learn to weave your brand into a larger narrative that puts you in the history books. Snow Tires for Startups picks up where other PR books leave off, helping you navigate the world for PR and get the positive attention you need to move your brand forward.
Do big global PR firms work for startups? The siren song of larger, global PR firms are tempting to many, but there are good reasons startups should avoid them. You can do better than a big firm. Here’s why.
Jacobson Communication is a Pacific Northwest boutique public relations & creative firm that helps startups, emerging brands, theme parks, and nonprofits get the attention needed to drive positive brand engagement. From sales, to biz dev, to company enrichment, you'll be surprised what better communications can do for your brand.
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