 Makers are talented at their craft, but sometimes they can use a little help with marketing. Here are seven pro marketing tips to help makers maximize their sales and engagement. 1. Make a Calendar. Whether you're a cosplay prop-maker, a quilter, a knitter, a carver... plan your year out and give your audience something fresh every season (or more often if you can). Make something (or many things) with upcoming calendar dates in mind. Make your Halloween quilt and post the video or article about it a month in advance. Give your audience a chance to reach and have fun with it well before the event. This will put you ahead of the market and in your customer's minds just in time for various events throughout the year.
2. Tackle One Thing Per YouTube Video (or Article). Your YouTube videos (or blog articles) should each focus on something specific (unless it's a life update or general rant). People perusing your channel are looking for something to click on that they find engaging. Keep your videos interesting, focused, and fun as much as possible. 3. Show Behind The Scenes. The process is what most audiences want to see. Whatever you're making, show your process; the ups, the downs, the details that only you know. Keep it interesting and engaging. 4. Update Social Regularly. You don't have to post a new YouTube video every single day, but as a maker, your audience assumes you're always doing something fun or creative. Whether it's a Twitter post, an Instagram photo or Facebook post, share something interesting on a regular basis. It can be something you found inspiring, a project fail, a neat quote, a past project, or something else. 5. Set Goals and Manage Your Time. Making can be a lot of fun, and it's easy to lose track of time when you're having fun. Write down the main things you want to accomplish so you don't lose track of them. Find the times of day when you are most productive and try to work within those times. 6. Use Tags and Descriptions to your Advantage. Get creative with your tags and descriptions. Consider the kinds of phrases people will be searching for and the larger markets and categories your products fit into. Keep these tags on your phone's clipboard for easy access when you're posting in the filed. 7. Link to Yourself So They Can Buy Your Stuff. Have links to your site (or store) at the end of every article, and in the description of every video you make. Comments are closed.
|
Article Categories
All
About the AuthorJennifer is a storyteller who connects big ideas with audiences. She specializes in public relations, brand development, and creative services for startups, theme parks, musicians, authors, nonprofits, and more. From audience awareness to brand development, and positive social change, Jennifer works with clients she believes in and that she believes she can help. 
Archives
April 2022
|
RSS Feed
Branding Resource Center
Get Jennifer's Upcoming BookSnow Tires for Startups: How to Get PR Traction, is a practical guide for startups and growing brands who want to get the most out of their PR. Learn to think like a storyteller and weave your brand into a larger narrative that puts you in the history books. Snow Tires for Startups will help you navigate the world for PR and get the positive attention you need to move your brand forward.
|
“Is my startup ready for PR?" The answer has a lot to do with what your startup is already doing. Find out if you're ready now, if you should wait, or if you should have started PR months ago with this simple quiz.
Read more. 
3 Ways Big PR Firms Slow Down StartupsDo big global PR firms work for startups? The siren song of larger, global PR firms are tempting to many, but there are good reasons many startups should avoid them. You can do better than a big firm. Here’s why.
Read more. |
|
Jacobson Communication specializes in public relations, brand development, and creative services for startups, theme parks, musicians, authors, nonprofits, and more. From audience awareness to brand development, and positive social change, you'll be surprised what better communications can do for your brand.
|
Copyright 2024 Jacobson Communication
LAND ACKNOWLEDGEMENT
Acknowledgement to the southern Lushootseed-speaking Coast Salish Indigenous Peoples whose land I live and work on.
The Duwamish People
This land also includes the traditional land and waterways of the first people of Seattle, the Duwamish People of past and present. It is with honor and gratitude to the land itself, the plants, animals, and the Duwamish Tribe that I practice my work.
The Puyallup Tribe
This land is also on and adjacent to the traditional homelands and waterways of the Puyallup Tribe. The Puyallup people have lived on and stewarded these lands since the beginning of time and continue to do so today. I recognize that this land acknowledgement is one small step toward true allyship, and I commit to uplifting the voices, experiences, and histories of the Indigenous people of this land and beyond.
To learn more about the Puyallup Tribal Language program, visit:
https://www.puyalluptriballanguage.org
The Awaswas People
I would not be the person I am today without growing up in what is now called the Bay Area. For the Awaswas-speaking Uypi Tribe, the Amah Mutsun Tribal Band, current and future generations of Indigenous Peoples across the Bay Area. I acknowledge and honor the eight tribes known as the Awaswas People, who were the original people and caretakers of much of what is now known as the South Bay Area. The Awaswas had, since the dawn of time, worked with and cultivated the area so it had a variety and abundance of animals and plants. Their ways and practices maintained balance and biodiversity that the area has not known since colonization. The Spanish displaced, enacted violence against, enslaved, and forced the Awaswas People and other Indigenous Peoples of the Bay Area into the mission system, taking the Awaswas people to missions Santa Cruz and San Juan Bautista. Some Indigenous peoples of the area were able to escape to the south and into what is now Mexico. Some of those who escaped had to deny their identity and say they were Mexican in order to survive. Much of this history is still being discovered. Today, the Amah Mutsun Tribal Band, composed of the descendants of Indigenous people taken to missions Santa Cruz and San Juan Bautista during Spanish the Spanish Colonization of the Central Coast is working hard to restore traditional stewardship practices on these lands and heal from historical trauma.
To learn more about the Amah Mutsun Land Trust, click here.
The Duwamish People
This land also includes the traditional land and waterways of the first people of Seattle, the Duwamish People of past and present. It is with honor and gratitude to the land itself, the plants, animals, and the Duwamish Tribe that I practice my work.
The Puyallup Tribe
This land is also on and adjacent to the traditional homelands and waterways of the Puyallup Tribe. The Puyallup people have lived on and stewarded these lands since the beginning of time and continue to do so today. I recognize that this land acknowledgement is one small step toward true allyship, and I commit to uplifting the voices, experiences, and histories of the Indigenous people of this land and beyond.
To learn more about the Puyallup Tribal Language program, visit:
https://www.puyalluptriballanguage.org
The Awaswas People
I would not be the person I am today without growing up in what is now called the Bay Area. For the Awaswas-speaking Uypi Tribe, the Amah Mutsun Tribal Band, current and future generations of Indigenous Peoples across the Bay Area. I acknowledge and honor the eight tribes known as the Awaswas People, who were the original people and caretakers of much of what is now known as the South Bay Area. The Awaswas had, since the dawn of time, worked with and cultivated the area so it had a variety and abundance of animals and plants. Their ways and practices maintained balance and biodiversity that the area has not known since colonization. The Spanish displaced, enacted violence against, enslaved, and forced the Awaswas People and other Indigenous Peoples of the Bay Area into the mission system, taking the Awaswas people to missions Santa Cruz and San Juan Bautista. Some Indigenous peoples of the area were able to escape to the south and into what is now Mexico. Some of those who escaped had to deny their identity and say they were Mexican in order to survive. Much of this history is still being discovered. Today, the Amah Mutsun Tribal Band, composed of the descendants of Indigenous people taken to missions Santa Cruz and San Juan Bautista during Spanish the Spanish Colonization of the Central Coast is working hard to restore traditional stewardship practices on these lands and heal from historical trauma.
To learn more about the Amah Mutsun Land Trust, click here.