JACOBSON COMMUNICATION
  • Home
  • Results
    • Nonprofit Case Studies
  • Clients
  • PR Services
  • Creative Services
    • Custom Music
    • Story Services
    • Film Services
  • About
    • FAQs
  • Contact
  • Stories & Advice

Stories & Advice from Behind the Scenes

8 Quick Tips for Making Your Promo Video Successful

1/16/2018

 
Picture
Every marketing director thinks their promo videos are great, but when was the last time you sat through another company's entire video ad and actually cared?

Don't waste your target market's time or brain power. Here are 8 tips that will make your next promotional video more successful, profitable, and compelling.
1. Get Their attention first.
The first 10 seconds of the video have to make the viewer care.

2. Put the target audience's benefits FIRST!
Tell viewers how they can benefit from your product/service right away.

3. Stick to top 3's
Whether it's benefits, features, or testimonials, keep your video focused on the highlights, not the details.

4. Keep it short.
Promo video ads should be short; 30 seconds to one minute. If you need more time, make that part of your CTA's landing page.

5. Put humans (or a character of some kind) in the video.
If your service is about dogs, put dogs in the video. If it's a service for parents, put parents in the video.

6. Show more than you tell.
Videos are a visual medium. Find a visual way to tell the story of why customers need your product/service and how they'll benefit.

7. Have a call to action (CTA).
Don't forget to tell viewers what to do at the end of the video. Make it compelling and obvious.

8. Have a custom (permanent) landing page.
That CTA listed above should link to a custom landing page outlining how customers can take action as well as supporting information they may still need to know.
​


Comments are closed.

    Article Categories

    All
    Advice
    JComm Update
    PR How To
    Startup How To
    Theme Park How To

    About the Author

    Jennifer is a storyteller who connects big ideas with audiences.  She specializes in public relations, brand development, and creative services for startups, theme parks, musicians, authors, nonprofits, and more. From audience awareness to brand development, and positive social change, Jennifer works with clients she believes in and that she believes she can help.

    View my profile on LinkedIn

    Archives

    April 2022
    January 2022
    December 2021
    May 2021
    April 2021
    October 2020
    September 2020
    April 2020
    March 2020
    December 2019
    October 2019
    June 2019
    May 2019
    January 2019
    September 2018
    January 2018

    RSS Feed


Branding Resource Center

Picture

Get Jennifer's Upcoming Book

Snow Tires for Startups: How to Get PR Traction, is a practical guide for startups and growing brands who want to get the most out of their PR. Learn to think like a storyteller and weave your brand into a larger narrative that puts you in the history books. Snow Tires for Startups will help you navigate the world for PR and get the positive attention you need to move your brand forward.
Click Here for Jennifer's New Book!
Picture
“Is my startup ready for PR?" The answer has a lot to do with what your startup is already doing.​ Find out if you're ready now, if you should wait, or if you should have started PR months ago with this simple quiz. 
​
Read more.

Picture

​3 Ways Big PR Firms Slow Down Startups

Do big global PR firms work for startups? The siren song of larger, global PR firms are tempting to many, but there are good reasons many startups should avoid them. You can do better than a big firm. Here’s why. 
​
Read more.

Picture
Jacobson Communication specializes in public relations, brand development, and creative services for startups, theme parks, musicians, authors, nonprofits, and more. From audience awareness to brand development, and positive social change, you'll be surprised what better communications can do for your brand.
CONTACT US
​Copyright 2023 Jacobson Communication
  • Home
  • Results
    • Nonprofit Case Studies
  • Clients
  • PR Services
  • Creative Services
    • Custom Music
    • Story Services
    • Film Services
  • About
    • FAQs
  • Contact
  • Stories & Advice