 From luxurious retreats, to expensive market research analysis, entrepreneurs have many resources to help them become seasoned thought leaders, but as they say, startups ain’t got time for that. If you only have fifteen minutes before your interview with a TV show, radio show, podcast, or other media engagement, here are nine things you need to know right now: 1. Check Your Facts: Run a quick Google news search on the topic you’ll be discussing. Make sure nothing has changed in the last few hours/days. (In the tech space it’s entirely possible). 2. Know About the Show: Know the show’s name. Google it. Learn the host’s name. Know where the show airs. Keep this in mind during the interview. 3. Know Your Segment Length: Know how long you’re on for and make the time. If the interview is 30 minute long, don’t rush it to try and leave at 25. Be respectful.
4. Know the Format: If it’s “live,” then the audience can year you as you speak. If it’s “live to tape,” then they record and use everything, just at a later time. If it’s “edited” then they’ll shoot more than they can use and edit it down to the time they need. 5. Look in the Mirror: If the interview is in any kind of video format, check your teeth, your hair, your buttons, your fly. Make sure nothing is out of place. If you’re wearing jewelry, keep it small and to a minimum. Less is more. 6. Drink Some Water: Don’t down a bottle, but hydrate before you get out there. 7. Relax but Keep the Excitement: It’s a fine line to walk, but you want to sound “natural” as you talk. Avoid talking too fast or too slow. 8. Listen to the Host: During the interview, really listen to the host and try and answer their questions as best you can. You’re having a real conversation and hosts are representing the kinds of questions their audience will have for you. 9. Turn Your Cell Phone COMPLETELY OFF: Vibrate won’t cut it. Literally, any data your cell phone sends or receives during a recording or broadcast will mess with the audio equipment/signal and it will ruin your interview. You have to put your cell phone in airplane mode or turn it off. Comments are closed.
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About the AuthorJennifer is a storyteller who connects big ideas with audiences. She specializes in public relations, brand development, and creative services for startups, theme parks, musicians, authors, nonprofits, and more. From audience awareness to brand development, and positive social change, Jennifer works with clients she believes in and that she believes she can help. 
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Get Jennifer's Upcoming BookSnow Tires for Startups: How to Get PR Traction, is a practical guide for startups and growing brands who want to get the most out of their PR. Learn to think like a storyteller and weave your brand into a larger narrative that puts you in the history books. Snow Tires for Startups will help you navigate the world for PR and get the positive attention you need to move your brand forward.
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“Is my startup ready for PR?" The answer has a lot to do with what your startup is already doing. Find out if you're ready now, if you should wait, or if you should have started PR months ago with this simple quiz.
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3 Ways Big PR Firms Slow Down StartupsDo big global PR firms work for startups? The siren song of larger, global PR firms are tempting to many, but there are good reasons many startups should avoid them. You can do better than a big firm. Here’s why.
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Jacobson Communication specializes in public relations, brand development, and creative services for startups, theme parks, musicians, authors, nonprofits, and more. From audience awareness to brand development, and positive social change, you'll be surprised what better communications can do for your brand.
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LAND ACKNOWLEDGEMENT
Acknowledgement to the southern Lushootseed-speaking Coast Salish Indigenous Peoples whose land I live and work on.
The Duwamish People
This land also includes the traditional land and waterways of the first people of Seattle, the Duwamish People of past and present. It is with honor and gratitude to the land itself, the plants, animals, and the Duwamish Tribe that I practice my work.
The Puyallup Tribe
This land is also on and adjacent to the traditional homelands and waterways of the Puyallup Tribe. The Puyallup people have lived on and stewarded these lands since the beginning of time and continue to do so today. I recognize that this land acknowledgement is one small step toward true allyship, and I commit to uplifting the voices, experiences, and histories of the Indigenous people of this land and beyond.
To learn more about the Puyallup Tribal Language program, visit:
https://www.puyalluptriballanguage.org
The Awaswas People
I would not be the person I am today without growing up in what is now called the Bay Area. For the Awaswas-speaking Uypi Tribe, the Amah Mutsun Tribal Band, current and future generations of Indigenous Peoples across the Bay Area. I acknowledge and honor the eight tribes known as the Awaswas People, who were the original people and caretakers of much of what is now known as the South Bay Area. The Awaswas had, since the dawn of time, worked with and cultivated the area so it had a variety and abundance of animals and plants. Their ways and practices maintained balance and biodiversity that the area has not known since colonization. The Spanish displaced, enacted violence against, enslaved, and forced the Awaswas People and other Indigenous Peoples of the Bay Area into the mission system, taking the Awaswas people to missions Santa Cruz and San Juan Bautista. Some Indigenous peoples of the area were able to escape to the south and into what is now Mexico. Some of those who escaped had to deny their identity and say they were Mexican in order to survive. Much of this history is still being discovered. Today, the Amah Mutsun Tribal Band, composed of the descendants of Indigenous people taken to missions Santa Cruz and San Juan Bautista during Spanish the Spanish Colonization of the Central Coast is working hard to restore traditional stewardship practices on these lands and heal from historical trauma.
To learn more about the Amah Mutsun Land Trust, click here.
The Duwamish People
This land also includes the traditional land and waterways of the first people of Seattle, the Duwamish People of past and present. It is with honor and gratitude to the land itself, the plants, animals, and the Duwamish Tribe that I practice my work.
The Puyallup Tribe
This land is also on and adjacent to the traditional homelands and waterways of the Puyallup Tribe. The Puyallup people have lived on and stewarded these lands since the beginning of time and continue to do so today. I recognize that this land acknowledgement is one small step toward true allyship, and I commit to uplifting the voices, experiences, and histories of the Indigenous people of this land and beyond.
To learn more about the Puyallup Tribal Language program, visit:
https://www.puyalluptriballanguage.org
The Awaswas People
I would not be the person I am today without growing up in what is now called the Bay Area. For the Awaswas-speaking Uypi Tribe, the Amah Mutsun Tribal Band, current and future generations of Indigenous Peoples across the Bay Area. I acknowledge and honor the eight tribes known as the Awaswas People, who were the original people and caretakers of much of what is now known as the South Bay Area. The Awaswas had, since the dawn of time, worked with and cultivated the area so it had a variety and abundance of animals and plants. Their ways and practices maintained balance and biodiversity that the area has not known since colonization. The Spanish displaced, enacted violence against, enslaved, and forced the Awaswas People and other Indigenous Peoples of the Bay Area into the mission system, taking the Awaswas people to missions Santa Cruz and San Juan Bautista. Some Indigenous peoples of the area were able to escape to the south and into what is now Mexico. Some of those who escaped had to deny their identity and say they were Mexican in order to survive. Much of this history is still being discovered. Today, the Amah Mutsun Tribal Band, composed of the descendants of Indigenous people taken to missions Santa Cruz and San Juan Bautista during Spanish the Spanish Colonization of the Central Coast is working hard to restore traditional stewardship practices on these lands and heal from historical trauma.
To learn more about the Amah Mutsun Land Trust, click here.